From a 10-Minute Meeting to a 2027 Tourism Contract: B2B Networking Insights from Furama Resort Danang and Furama Villas Danang

Da Nang International Tourism Festival – DITF 2026 is expected to gather more than 300 sellers, over 150 international buyers, and more than 400 domestic buyers, opening up opportunities for connection between Vietnamese tourism businesses and partners capable of bringing visitors to the destination. In the context of hundreds of businesses seeking cooperation opportunities, the important question is not just how many partners are met, but how each meeting creates actual business value.

Drawing from over 20 years of experience attending international tourism fairs and B2B networking programs, Mr. Nguyen Duc Quynh, General Director of Bac My An Tourism Joint Stock Company – the management unit of Furama Resort Danang, Furama Villas Danang, and Ariyana Convention Centre Danang – believes that the success of trade activities lies not in the number of business cards collected or meetings completed, but in the ability to turn short contacts into tourism products, cooperation programs, and actual revenue.

Which tourism products can today’s meetings become for 2027?

“In more than 20 years of attending international fairs, I have noticed that a B2B meeting is only truly valuable when both parties identify a specific business opportunity. It could be a new tourism program for the Korean, Japanese, or European markets; a series of recurring room bookings from a travel partner; a request to organize a conference or event (MICE); or a product survey trip (famtrip) to move towards deeper cooperation steps.

I often recommend that the sales team does not end a meeting with just a promise to ‘keep in touch.’ End with a clear next step: send a quote, design a program, confirm a survey schedule, or agree on a negotiation deadline.

A 10-minute meeting today can completely become a multi-year tour program if we know how to turn interest into action.”

For resort and MICE businesses, B2B meetings are opportunities to understand market needs, exchange with distribution partners, and develop products suitable for each guest group.

Furama Resort Danang offers beachfront resort options combined with cuisine, conferences, and events. Meanwhile, Furama Villas Danang meets the need for private villa accommodation, suitable for families, groups, and vacations requiring flexibility. Identifying the right needs of the buyer helps the sales team choose the appropriate product to propose, while opening up opportunities to develop long-term accommodation and cooperation programs.

This is also the spirit DITF 2026 aims for with the message “Connecting Partners, Creating Future.” The value of a meeting does not stop at the moment information is exchanged, but lies in what can continue to form afterwards: new products, new markets, new groups of guests, or long-term cooperative relationships.

What do sellers need to prepare to be selected by buyers?

“International buyers often have very little time to evaluate dozens, or even hundreds, of suppliers. Therefore, a seller’s profile must immediately answer five questions: Who are we? What products do we sell? Which guest market is it suitable for? What is our difference? And what cooperation model do we desire?

A good profile does not necessarily have to be long, but it must be clear, updated, and commercial. Instead of a general introduction that the hotel has a beautiful location and good service, provide the information buyers actually need: suitable guest segments, group service capacity, MICE organization capability, signature products, cooperation conditions, and contact points.

In particular, sellers need to research the market and buyer profiles before sending invitations. A business specializing in golf guests will be interested in different products than one specializing in family travel, seniors, or MICE.

The secret is not to introduce everything you have, but to introduce exactly what the partner is looking for.”

At DITF 2026, with more than 150 international buyers and over 400 domestic buyers expected to attend, preparing profiles and identifying the right group of partners becomes even more important. Businesses need to understand the market the buyer is exploiting, the customer segment they are targeting, and the type of product that can complement their current portfolio.

For Furama Resort Danang and Furama Villas Danang, this approach helps cooperation proposals meet the actual needs of partners, from resort stays and group accommodation to programs combining conferences, events, and destination experiences.

From invitation to a 10-minute meeting: How is a B2B appointment formed?

“Professional B2B does not start when two people sit down at a meeting table, but begins with the preparation process on the connection system.

First, the seller completes the business profile and identifies the target buyer group. Next is researching each buyer’s profile, selecting suitable partners, and sending meeting invitations with concise content, clearly stating the reason why both parties should cooperate.

When the buyer accepts the invitation, both parties are scheduled for a suitable time slot. The appointment is then added to the work schedule, associated with a time and meeting table according to the coordination mechanism of the Organizing Committee.

At the meeting, the seller needs to briefly present the cooperation value, ask questions to understand the buyer’s needs, and agree on the next action. After the event, sending information and following up on time is the decisive factor in the ability to convert into a contract.

I always believe that 10 minutes meeting the right person, with the right product and good preparation, is much more valuable than many aimless meetings.”

At DITF 2026, Business Matching – B2B Networking activities are centrally organized on October 18, following October 17 with product introduction activities, specialized workshops, and destination surveys. This organization creates conditions for buyers to learn more about products before entering direct discussions with suppliers.

To effectively utilize appointments, businesses need to clearly define the goal of each meeting, prepare appropriate commercial information, and take time to understand the partner’s needs. When the discussion is focused, 10 minutes can be enough to determine the direction of cooperation and agree on the next work steps.

The most important work begins after the meeting

According to Mr. Nguyen Duc Quynh, one of the common mistakes at B2B fairs is that businesses focus many resources on preparation and meetings but lack a clear follow-up process after the event.

“Buyers can meet many businesses in the same day. If we take one or two weeks to send back information, the likelihood that they will fully remember the content of the discussion will decrease significantly.

After each meeting, the sales team needs to know very clearly: what the partner is interested in, what documents they have committed to sending, and when the next deadline is. If the buyer requests a quote, send the quote. If they want a product survey, propose a schedule. If both parties need more time to build a program, agree on the next work step immediately.

Follow-up is not just sending a thank-you email. Follow-up is continuing a business opportunity that was opened at the B2B table.”

For Furama Resort Danang and Furama Villas Danang, following up after the meeting is an important step to continue discussing the partner’s needs, providing product information, and developing specific cooperation proposals. Depending on the market and guest segment, the next step could be sending a quote, building an accommodation program, exchanging MICE organization plans, or arranging a product survey trip.

An appointment at DITF may only be the starting point. The actual value is shown through quote requests, survey trips, tour programs, Memorandums of Understanding (MOU), or contracts that continue to be implemented in the months following the event.

DITF 2026: Connecting today, opening business opportunities for 2027

With more than 300 sellers, over 150 international buyers, more than 400 domestic buyers, and over 1,500 delegates and attendees, DITF 2026 creates a trade space between Vietnamese tourism businesses and a network of domestic and international partners.

However, scale only truly adds value when businesses know how to turn contact opportunities into subsequent actions. With the message “Connecting Partners, Creating Future,” DITF 2026 aims for connections capable of developing into actual products, programs, and cooperative relationships.

Mr. Nguyen Duc Quynh shared:

“DITF 2026 is a very good opportunity for Da Nang and Vietnamese tourism businesses to directly access domestic and international distribution systems. What I expect is not only successful meetings during the two main activity days of October 17–18, but new tourism programs, new groups of guests, and contracts implemented in 2027.

If after DITF, buyers and sellers continue to work together, building products and bringing guests to the destination, then ‘Connecting Partners, Creating Future’ will truly be realized.”

From experience in the resort and MICE sectors, Furama Resort Danang and Furama Villas Danang see DITF 2026 as a meeting point for tourism businesses to exchange market needs, find partners, and expand cooperation opportunities. When each meeting has a clear goal and is followed by specific actions, the connection at the event can become the foundation for business programs in 2027 and subsequent periods.

DITF 2026 Event Information

• Time: October 16–19, 2026; main activities take place on October 17–18.
• Location: Ariyana Convention Centre Danang.
• Message: Connecting Partners, Creating Future.
• Website: www.ditf.vn