DA NANG WELCOMES INDIAN WEDDING FAMTRIP DELEGATION TO SURVEY DESTINATION POTENTIAL
From October 3 to 6, 2025, Anex Trading and Tourism Co., Ltd., in collaboration with Inventum Global (India) and the Da Nang Department of Culture, Sports and Tourism, organized an Indian Wedding Famtrip Program with the participation of 30 leading Indian wedding planning companies, who came to survey and experience wedding tourism destinations in the coastal city of Da Nang.
Surveying Wedding Destinations and Infrastructure
During the program, the Famtrip delegation visited and surveyed many of Da Nang’s most prominent attractions and nearby destinations such as Sun World Ba Na Hills, Hoi An Ancient Town, VinWonders Nam Hoi An, as well as high-end resorts and hotels capable of hosting international weddings, including InterContinental Danang Sun Peninsula Resort, Furama Resort Danang, Hyatt Regency Danang Resort, Wyndham Hoian Royal Beachfront Resort & Villas, Vinpearl Resort & Golf Nam Hoi An, among others.
Da Nang – A Promising Destination for Indian Wedding Tourism
Speaking at the welcome reception, Mr. Tan Van Vuong, Deputy Director of the Da Nang Department of Culture, Sports and Tourism, shared:
“During the first nine months of 2025, Da Nang welcomed more than 14.4 million visitors, marking a 22% increase compared to the same period last year; of which international arrivals reached 5.8 million, up by more than 31%. Notably, India has risen to become the third-largest international market for Da Nang, doubling compared to the same period in 2024.”
According to Mr. Vuong, in recent years Da Nang has increasingly been recognized as a ‘premium tourism paradise’ and an ideal destination for Indian wedding events. Notably, Da Nang is the first locality in Vietnam to implement a pilot program to attract wedding tourism, offering various support policies such as welcome messages displayed on LED screens at the airport, traditional art performances, flower bouquets and souvenirs for brides and grooms, as well as attractive incentives including drone filming, complimentary honeymoon nights, cyclo city tours, and experiential activities.
“Through this Famtrip, we hope Indian enterprises will take home beautiful images and memorable experiences of a Da Nang that is modern, dynamic, yet romantic and rich in cultural identity,” Mr. Vuong emphasized.
Mr. Murad Enver, Director of Sales & Marketing at Inventum Global, shared:
“In recent years, Da Nang has emerged as one of the most outstanding wedding destinations in Southeast Asia, thanks to its modern infrastructure, international-standard resort system, and captivating natural beauty.”
According to him, Da Nang fully meets the requirements to host large-scale traditional Indian weddings with multiple distinctive ceremonies such as Mehndi, Sangeet, Baraat, and the main wedding ritual. In addition, the presence of culinary teams well-versed in Indian cuisine, along with close cooperation among hotels, creates a sense of familiarity for guests, transforming each wedding into ‘a memorable travel journey.’
Representing the Famtrip delegation, Mr. Pradeep Chauhan expressed:
“Visiting Da Nang together with leading wedding planners from India has been a wonderful experience. The city perfectly combines luxury resorts, stunning beaches, and warm hospitality. I believe that in the future, Da Nang will become a top and highly attractive destination for Indian weddings.”
Strong Foundations for Wedding Tourism Development
Entering a new phase of development, Da Nang boasts a rich tourism resource system, including four UNESCO World Heritage assets: Hoi An Ancient Town, My Son Sanctuary, Ngu Hanh Son Ma Nhai, and the Cu Lao Cham World Biosphere Reserve. Alongside these are natural attractions, traditional craft villages, long-standing historical and cultural relics, golf courses, resorts, and a convenient international flight network—forming a solid foundation for the city to continue developing diverse, multi-experience tourism products, including wedding tourism for the Indian market.
Furama Resort & Villas Da Nang – A Leading Destination for MICE and Event Tourism in Central Vietnam
Located along the picturesque My Khe Beach, Furama Resort & Villas Da Nang is not only a luxury resort but is also regarded as one of Vietnam’s leading MICE destinations. With extensive experience in hosting international events, large-scale conferences, and business gatherings, Furama has become a trusted choice for many domestic and international partners.
Furama Resort & Villas Da Nang features a large-scale event system, notably the Furama International Convention Palace with a capacity of 1,000 guests, and the adjacent Ariyana Convention Centre Da Nang, whose main hall can accommodate up to 2,500 guests. In addition, the resort’s expansive 20,000-square-meter outdoor venue is suitable for gala dinners or teambuilding events for up to 7,500 participants.
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  All MICE spaces are equipped with modern sound and lighting systems, large LED screens, high-speed internet, and professional logistical services, ensuring smooth and seamless event operations. Notably, Furama Resort & Villas Da Nang also operates a system of Halal-certified restaurants, meeting international standards for Muslim guests with diverse and compliant menus. As a result, the resort is an ideal choice for multinational events, where cultural and religious considerations are fully respected. With proven large-scale event management capabilities, Furama Resort & Villas Da Nang stands ready to become a strategic partner for event organizers, corporations, and international associations. We are committed to delivering comprehensive MICE experiences that combine professional excellence with resort-inspired inspiration at one of the most beautiful beaches on the planet. Explore our event packages at: https://furamavietnam.com/meetings-events/ |
Da Nang Christmas Market 2025 – The Unmissable Destination of the Festive Season
As the sparkling lights begin to illuminate the streets, the Christmas spirit is gradually spreading throughout Da Nang – a coastal city full of energy and joy.
This year, the Da Nang Christmas Market 2025 returns on a larger scale than ever before, promising to be the most anticipated festive event in Central Vietnam.
From December 5 to 7, 2025, the Ariyana International Convention Center Da Nang will be transformed into a European-style Christmas village, where music, food, and joy come together in a colorful celebration.
DA NANG CHRISTMAS MARKET 2025 | DECEMBER 5–7, 2025 | ARIYANA INTERNATIONAL CONVENTION CENTER DA NANG
After two successful editions, this year marks the third return of the event, featuring an even grander scale and more exciting activities.
More than just a place to shop and have fun, the Da Nang Christmas Market is a vibrant cultural hub that brings people together, spreads goodwill, and captures the warm, heartwarming spirit of the holiday season.
What Makes Da Nang Christmas Market 2025 So Special
1. A Luxurious and Heartwarming Venue
Hosted at the Ariyana International Convention Center Da Nang – a world-class, modern venue – the market will be beautifully decorated in classic European Christmas style.
Every corner will shine with festive lights, recreating a cozy and magical holiday atmosphere right in the heart of the coastal city.
2. Over 60 Vibrant and Unique Booths
Explore more than 60 booths offering a wide range of products – from handcrafted gifts, Christmas decorations, and local specialties to seasonal food and warm drinks from around the world.
A perfect place to shop, taste, and experience the true essence of Christmas.
3. Live Music and Festive Performances All Weekend
Enjoy an exciting lineup of live music, dance performances, and special Christmas shows throughout the three-day event, creating a lively and joyful atmosphere for visitors of all ages.
4. A Family-Friendly Holiday Experience
More than just a market, this is a place for families to create cherished memories together.
Meet Santa Claus, take pictures by the giant Christmas tree, and immerse yourself in a dazzling world of lights and holiday cheer – a true celebration of togetherness.
Event Details:
- Time: 9:00 AM – 9:00 PM, December 5–7, 2025
- Venue: Ariyana Convention Center Da Nang, 107 Vo Nguyen Giap Street, Ngu Hanh Son District, Da Nang
- Admission: Free Entry
- Organizer: Da Nang 365
Christmas 2025 – A Magical Season at Ariyana Da Nang
With its world-class setting, diverse activities, and joyful atmosphere, the Da Nang Christmas Market 2025 promises to make every moment unforgettable.
If you’re looking for the perfect place to embrace the winter spirit, surrounded by twinkling lights, festive music, and laughter, then Ariyana Da Nang is the ideal destination to begin a warm, happy, and truly magical Christmas season.
Marble Mountains Da Nang: A Thousand-Year Legacy of Heaven and Earth
From ancient times, locals have passed down the saying:
“Once, nature formed the Five Elements as islands upon the sea;
A millennium hence, they rose as the renowned Mountains of the Five Elements”
Which means:
“A thousand years ago, the Marble Mountains were islands in the sea;
A thousand years later, they became a heavenly masterpiece bestowed by nature.”
The verse inscribed on the stele at Linh Ung Pagoda not only praises the majestic beauty of the mountains but also recalls the story of their natural formation. According to geologists, millions of years ago, this area was once a cluster of small islands in the East Sea. Over time, the Thu Bon River and its tributaries carried alluvial deposits that gradually connected these islands to the mainland, forming the fertile Quang Nam plain we see today — where the Marble Mountains stand as a mystical highlight of Da Nang.
The Legend Born from the Heart of the Sea
Long ago, when Da Nang was still a wild and untouched land, there lived an old fisherman by the sea. One day, he witnessed a giant dragon soaring down from the sky to lay a large egg before disappearing beneath the waves. Soon after, the Golden Turtle God (Kim Quy) appeared and gave the old man a claw, instructing him to protect the “blood of the Dragon Lord.”
The old man obeyed and guarded the egg with all his heart. One night, the egg hatched — its shell shattered into five great pieces of stone that rose majestically beside the sea. From then on, the people called this place Ngu Hanh Son – The Five Elements Mountains, symbolizing the five elements that make up the universe: Metal (Kim), Wood (Moc), Water (Thuy), Fire (Hoa), and Earth (Tho).
Location and Meaning Behind the Legendary Name
About 11 km southeast of Da Nang’s city center lies a breathtaking cluster of limestone mountains known as The Marble Mountains — a natural and spiritual wonder where heaven and earth seem to merge.
The five peaks, named after the Five Elements philosophy — Metal, Wood, Water, Fire, and Earth — rise gracefully from sandy plains. To the east lies the picturesque Non Nuoc Beach, to the west the gentle Cam Le River, to the south the ancient town of Hoi An, and to the north the bustling Son Tra District.
The name “Ngu Hanh Son” was bestowed by Emperor Minh Mang in 1837. Each mountain has its own distinctive rock color and character:
- Thuy Son (Water Mountain) – the largest, filled with pagodas and caves, serving as the main tourist attraction.
- Moc Son (Wood Mountain) – home to a white marble block resembling the Bodhisattva of Mercy.
- Hoa Son (Fire Mountain) – actually two mountains, Yin Fire and Yang Fire, known for their reddish hue.
- Kim Son (Metal Mountain) – located near the Co Co River, with rocks that shimmer in silver-gray tones.
- Tho Son (Earth Mountain) – the lowest and longest, blanketed in lush greenery.
Journey Through the Five Mountains – The Five Symbols of the Universe
1. Thuy Son – The Imperial Footprints Amid the Marble Mountains
Standing about 106 meters above sea level and spanning nearly 7 hectares, Thuy Son is regarded as the brightest gem of the Marble Mountains. With its majestic shape mirrored in the Non Nuoc Sea, Thuy Son combines natural poetry with profound spirituality, housing numerous ancient temples and mysterious caves.
Directions to Thuy Son, Ngu Hanh Son, Da Nang
https://www.google.com/maps/dir//Th%E1%BB%A7y+S%C6%A1n,+H%C3%B2a+H%E1%BA%A3i,+Ng%C5%A9+H%C3%A0nh+S%C6%A1n,+%C4%90%C3%A0+N%E1%BA%B5ng
At the foot of the mountain lies the Non Nuoc Stone Carving Village, a renowned craft community over 400 years old. The rhythmic sound of chisels and hammers each morning is the heartbeat of this land. Each marble block, shaped by skilled hands, becomes an artistic and spiritual masterpiece exported worldwide.
Ascending the winding stone steps of Thuy Son feels like walking through time — where rock, light, and faith harmonize. Within the mountain are awe-inspiring natural sanctuaries:
- Huyen Khong Cave, where sunlight streams through the stone dome, mingling with incense smoke to create a mystical, ethereal glow.
- Am Phu Cave, symbolizing the human journey through good and evil, cause and effect — a spiritual reminder of compassion and awakening.
2. Moc Son – The Silent Grace of the Mountains
The peak of Moc Son has a serrated, rugged form resembling a rooster’s comb — hence its local name, Mount Mo Ga (Rooster Mountain). (Source: Collected)
Running parallel to Thuy Son, Moc Son is simpler yet serene. Composed mostly of white marble, it gleams like a giant jade amidst golden sand dunes. Its most famous feature is the Buddha Rock — a massive stone naturally shaped like a meditating Avalokitesvara (Guanyin). Locals believe that at dawn, sunlight touching the stone emits a soft halo — a sign of peace and enlightenment.
Though lacking many caves, Moc Son offers quiet solitude — a place for visitors to let go of worldly troubles and listen to the whispers of wind through stone and leaves.
3. Hoa Son – The Fiery Mountain of Passion and Spirit
From afar, their reddish rocks blaze like eternal flames against the blue sky. Yang Fire Mountain lies near the Co Co River, home to small caves and hidden temples, while Yin Fire Mountain is quieter and more mysterious.
Legends say monks once meditated here, seeking inner peace amid incense and stillness. At sunset, the mountains glow crimson — a breathtaking scene of both power and sanctity.
Directions to Hoa Son, Ngu Hanh Son:
4. Kim Son – The Shimmering Beauty Beside the Co Co River
Kim Son, located southeast of the cluster, mirrors itself upon the tranquil Co Co River. True to its name, the mountain’s silver-gray stones gleam like gold under the sunlight.
Here stands Quan The Am Pagoda, a sacred Buddhist site built in the 1950s. Inside the mountain lies Quan Am Cave, a natural marvel where stone formations resemble the image of the Goddess of Mercy sitting serenely on a lotus pedestal.
Every year, during the Quan The Am Festival (held in the second lunar month), thousands of pilgrims and visitors come to pray and find peace within.
Directions to Kim Son, Ngu Hanh Son
5. Tho Son – The Gentle Silence of Mother Earth
Directions to Tho Son, Ngu Hanh Son
Located to the northwest of the cluster, Tho Son — also known as Da Chong Mountain or Ghenh Mountain — is the lowest yet longest of the five. Its form resembles a dragon resting upon the golden sands.
With its modest beauty and lush greenery, Tho Son embodies the nurturing essence of the Earth. According to locals, it was once a retreat for monks and hermits. Within its slopes lie small caves and remnants of ancient pagodas now covered in moss. From its summit, visitors can gaze upon the entire Marble Mountains, rising in the formation of “dragons bowing and tigers crouching” amidst the vast ocean sky.
Tips for a Perfect Visit
- Wear comfortable shoes or sandals with good grip.
- Bring water, hats, and sunscreen.
- Avoid climbing on rainy days due to slippery steps.
- Elderly visitors or children can use the elevator up Thuy Son to save energy.
Best time to visit:
- Morning (6–9 AM): Cool and pleasant, ideal for hiking and photography.
- Afternoon (3–5 PM): Sunset paints the stones gold, creating an unforgettable scene.
- Avoid midday heat, as stone paths can get slippery.
End of the Journey – Retreat at Furama Villas Da Nang
A perfect day comes to a close at Furama Villas – where the soul finds its peace
Indulge in a luxurious seafood buffet, the culinary highlight of your stay, featuring the freshest catches from Da Nang’s vibrant coast.
Relax in the private villa pool, enjoy an intimate seaside dinner, or simply listen to the gentle rhythm of the waves as you embrace tranquility after a day of discovery.
Ending your journey among stone, sea, and spirit, Furama Villas Da Nang is the perfect sanctuary — where travelers find harmony between exploration and relaxation, between the timeless legend of the Marble Mountains and the modern rhythm of Da Nang.
INTERNATIONAL CONFERENCE “RESPONSIBLE BUSINESS PRACTICES IN THE GLOBAL GREEN ECONOMY”
On the morning of October 24, 2025, Furama International Convention Palace was honored to be selected as the venue for the International Conference “Responsible Business Practices in the Global Green Economy”, an event co-organized by the Da Nang Union of Friendship Organizations, the Vietnam Chamber of Commerce and Industry (VCCI) – Central Highlands Branch, and Catalyste+ Vietnam.
The International Conference “Responsible Business Practices in the Global Green Economy” aims toward sustainable development and corporate responsibility
With the theme “Responsible Business Practices in the Global Green Economy”, the event attracted significant attention and participation from a large number of delegates, experts, and leaders from governmental authorities, international organizations, business associations, and the domestic business community.
The conference was attended by Mr. Nguyễn Ngọc Bình – Chairman of the Da Nang Union of Friendship Organizations, Ms. Nguyễn Thị Anh Thi – Vice Chairwoman of the Da Nang People’s Committee, Dr. Wayne Fernand St. Amour – Advisor of Catalyste+ Canada, Ms. Gulmira Asanbaeva – Country Director of the International Labour Organization (ILO) in Vietnam, Mr. Phạm Ngọc Thạch, Master’s degree holder – Deputy Head of the Legal Department of the Vietnam Chamber of Commerce and Industry (VCCI), along with representatives of leaders from departments, agencies, and sectors of Da Nang City.
Mr. Nguyễn Ngọc Bình – Chairman of the Da Nang Union of Friendship Organizations
Ms. Nguyễn Thị Anh Thi – Vice Chairwoman of the Da Nang People’s Committee
The conference served as an opportunity for domestic experts, policymakers, and enterprises, together with representatives of international organizations, to engage in in-depth discussions on green economic development trends, responsible business practices, and sustainable governance orientations in the context of globalization.
The conference opened a public–private dialogue forum, promoting cooperation and spreading the values of the green economy within the Vietnamese business community
Throughout the program, speakers focused on sharing international experiences, policies, and models of sustainable development, emphasizing the role of enterprises in linking economic growth with social responsibility and environmental protection. The conference was divided into three main working sessions, offering multi-dimensional and practical perspectives:
Session 1 – Overview of the green economy and responsible business practices toward sustainable development: International experts presented global green economy development trends, ESG governance (Environmental – Social – Governance), and Vietnam’s policy framework for promoting responsible business practices.
Session 1 – Overview of the green economy and responsible business practices toward sustainable development
Session 2 – Sharing domestic and international experiences in responsible business practices: The discussion session recorded many practical insights from agencies and pioneering enterprises in green transformation and sustainable development.
Session 2 – Sharing domestic and international experiences in responsible business practices
Session 3 – Public–private dialogue: Recommendations and action commitments: The public–private dialogue session was co-chaired by leaders of state agencies, international organizations, and business associations. The content focused on exchanges, removing obstacles, mobilizing financial, technical, and human resources, while recommending solutions and action commitments to promote responsible business practices in Vietnam.
Session 3 – Public–private dialogue: Recommendations and action commitments
The conference also opened a public–private dialogue forum to promote cooperation, mobilize resources, and spread the values of the green economy within the Vietnamese business community.
Delegates visiting exhibition booths at the event
Delegates visiting exhibition booths at the event
The event was held at Furama International Convention Palace – an international-standard conference venue that regularly hosts high-level conferences, international forums, and regional-scale events. With its flexible hall system, modern equipment, and professional organizing team, the venue played an important role in ensuring the success of the conference.
Beyond being an event venue, Furama International Convention Palace also serves as a bridge for networking, connection, and exhibition activities, delivering a comprehensive and professional experience for participating delegates.
Learn more about our conference spaces: https://furamavillasdanang.com/meeting-events/
Danang Tourism Festival 2025: A Journey to Reinforce the Brand of the “City of Events”
Danang – a city of events, integration, and creativity – once again affirmed its position as a leading tourism hub in the region as the Danang International Tourism Festival 2025 concluded with impressive figures and a lasting impact on both local and international communities.
More than just a gathering of hundreds of domestic and international enterprises, the festival served as a bridge connecting ideas, resources, and opportunities — shaping a new vision for Vietnam’s tourism industry in the era of globalization.
When Connections Inspire the Future – Toward Sustainable Growth and Global Integration
Over the course of October 16–17, 2025, the Ariyana International Convention Center became the meeting ground for more than 300 suppliers, 110 international buyers, and hundreds of domestic travel agencies.
Across 6,000 B2B connections, numerous cooperation agreements, investment memoranda, and strategic partnerships were established — a testament to the growing appeal of Vietnam’s tourism market in the eyes of international partners.
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, remarked:
“The Danang International Tourism Festival 2025 not only demonstrates the city’s capacity to host regional-scale events but also reflects the spirit of innovation and integration driving Vietnam’s tourism industry as it transforms strongly in the post-pandemic era.”
Danang – From Coastal City to International MICE Hub
Once known primarily as a beach destination, Danang is now emerging as a regional MICE and international trade hub.
With its well-developed infrastructure, high-quality services, and open business policies, the city is becoming a launchpad for Vietnamese enterprises to reach global markets — and a trusted destination for international partners seeking long-term collaboration.
According to Mr. Tan Van Vuong, Deputy Director of the Danang Department of Culture, Sports and Tourism:
“Danang doesn’t just welcome visitors — it provides a transparent, business-friendly environment where every enterprise can feel the city’s readiness to accompany and grow together.”
Specialized Forums – A New Direction for Modern Tourism
A defining feature of this year’s festival was its series of in-depth forums focusing on three key pillars: service quality, human resources, and technology.
Experts from Vietnam and abroad exchanged insights on smart tourism, sustainable development, and digital transformation in destination management.
Sessions on topics such as “Green Tourism and Energy Transition,” “AI in Traveler Experience,” and “Destination Marketing in the 4.0 Era” attracted strong engagement from young entrepreneurs — the driving force of innovation in the tourism sector.
From Event to Vision – Building Sustainable Growth
The success of the Danang International Tourism Festival 2025 goes beyond impressive numbers.
More importantly, it reignited a collective spirit of collaboration and sustainable development within the business community.
The event also strengthened Vietnam’s global tourism image, positioning Danang as a “hub of cooperation, creativity, and opportunity” — a message the city has consistently pursued for years.
A New Journey – A Renewed Confidence
Building on the solid foundation laid by this year’s festival, Danang continues to advance toward a comprehensive tourism model that blends culture, events, commerce, and innovation.
With a long-term vision and the strong partnership of the business community, Danang is no longer just a destination — it stands as a symbol of Vietnam’s tourism spirit: confident, professional, and ready to conquer new heights.
Explore Am Phu Cave Da Nang – The Spine-Chilling 18 Levels of Hell Within the Sacred Marble Mountains
Morning at the Marble Mountains — mist still lingers over the treetops as groups of visitors follow the stone path leading to the foot of Thuy Son Mountain. Amid this tranquil setting, a shadowy entrance appears — Am Phu Cave, a place the locals speak of with both fear and reverence: “the gateway to hell.”
According to those who have ventured inside, the moment you pass through the stone gate, the light begins to fade. The air turns cold, and the echo of dripping water sends shivers down your spine. Yet, beneath that eerie surface, Am Phu Cave holds a profound philosophical story — a reflection on good and evil, life and death — told through hundreds of stone statues, intricate reliefs, and ancient legends rooted in Vietnamese Buddhist culture.
1. Introduction to Am Phu Cave Da Nang
Am Phu Cave Da Nang, also known as Am Phu Cave of the Marble Mountains, is one of the most remarkable caves within the Marble Mountains complex – a national special heritage site of Vietnam. The cave is renowned for its mystical formations and deep spiritual symbolism.
Address: 81 Huyen Tran Cong Chua Street, Hoa Hai Ward, Ngu Hanh Son District, Da Nang City (at the foot of Thuy Son Mountain)
Opening hours: 07:00 – 17:00 (may extend during peak seasons)
Entrance fee for Am Phu Cave (separate ticket, not included in the Marble Mountains ticket):
- Adults: 20,000 VND
- Students: 7,000 VND
- Children under 6: Free
Just a 20-minute drive from the city center, visitors can easily reach this unique destination – where natural beauty intertwines with humanistic and spiritual depth.
2. The Mysterious Legend of Am Phu Cave in the Marble Mountains
According to legend, during the reign of Emperor Minh Mang, he once visited the Marble Mountains and discovered a strangely dark and gloomy cave. The emperor ordered twelve soldiers to enter with torches, yet every few steps, the flames were mysteriously extinguished – as if by an unseen force forbidding entry.
From that moment, the emperor named the cave Am Phu Cave, meaning “Underworld Cave” – the dwelling of lost souls, a reminder of the world beyond death.
That story gave the cave its mythical aura, transforming it into a crossroads between reality and dream, faith and reflection on human morality.
3. Unveiling the Mysteries of Am Phu Cave – Where the Line Between Hell and Heaven Is Just a Path Away
Inside the cave, vivid recreations of Nai Ha Bridge, Vong Xuyen River, Hell Gates, and images of King Yama judging souls are brought to life. Each section of the cave represents a layer of hell, where humans confront their deeds, sins, and the compassion within.
As visitors reach the end of the journey, a beam of light gradually appears – symbolizing the path of rebirth and goodness, a humane ending after the journey through “hell” to reach “heaven.”
Am Phu Cave Da Nang features 12 great gates of hell ruled by divine judges, standing beside the 9 layers of the underworld – The journey through the twelve gates of hell in Am Phu Cave Da Nang
The passage leading into the twelve gates of hell within Am Phu Cave is extremely narrow, requiring visitors to gently tilt their bodies to pass through. On both sides of the rocky walls, bas-reliefs and sculptures vividly depict the 18 levels of hell – an allegory of karma, justice, and moral consequence.
More than just a haunting sight, the system of sculptures and carvings inside Am Phu Cave Da Nang conveys deep philosophical meanings. Every image, every stone carving seems to whisper reminders about karma and filial piety.
According to Buddhist lore, Bodhisattva Muc Kien Lien (Maudgalyayana), after attaining enlightenment, descended into Avici Hell to rescue his mother. However, as her sins were too great, he vowed to cultivate further and, on each 15th day of the seventh lunar month, held ceremonies to pray for her salvation and express filial devotion. Thus, the Vu Lan Festival was born – one of the most sacred traditions in both Buddhism and Vietnamese culture.
Walking through Am Phu Cave, amidst the dim light and the dripping sound of water, visitors not only admire its eerie beauty but also awaken the kindness within. Every corner, every sculpture becomes a gentle reminder: Live righteously today to find peace tomorrow.
The final stop is A Ty Hell, the deepest and most terrifying level. Here, visitors will encounter the image of Bodhisattva Muc Kien Lien saving his mother, a sacred symbol of filial love and devotion. That story has become the soul of Am Phu Cave Da Nang, a timeless moral lesson passed down through generations.
4. Spiritual Values and Philosophical Reflections
More than a famous scenic spot in Da Nang, Am Phu Cave in the Marble Mountains embodies a profound philosophy of karma. The ancients believed that entering the cave was a journey of awakening – where one contemplates good and evil, and learns to let go.
The message within the cave reminds us:
“Those who do good shall find peace; those who do evil shall face retribution – all arises from the heart.”
That’s why many Buddhists and travelers come here not only to sightsee but to pray for peace, reflect, and cultivate inner goodness. The harmony of nature, spirituality, and philosophy makes Am Phu Cave one of Da Nang’s most meaningful spiritual destinations.
5. Tips for Visiting Am Phu Cave Da Nang
Before you go:
- Wear comfortable shoes, bring a small flashlight, and a light jacket (the cave can be chilly).
- Keep a calm and open mind to fully absorb the sacred atmosphere.
- Bring a camera or phone with flash to capture the unique moments.
Besides Am Phu Cave, the Marble Mountains also offer many fascinating attractions: Huyen Khong Cave, Tam Thai Pagoda, Linh Ung Pagoda, and more.
6. A Spiritual Journey Through Am Phu Cave – Find Peace at Furama Resort Da Nang
Leaving behind the solemn stillness of Am Phu Cave, the dazzling light at its entrance feels like a reminder of rebirth and hope. After walking across Nai Ha Bridge, passing the courts of King Yama, and witnessing the filial devotion of Muc Kien Lien, visitors emerge spiritually renewed, with a deeper understanding of good and evil, life and death.
Am Phu Cave is not only a mysterious attraction but also a profound spiritual experience within the heart of Da Nang’s Marble Mountains. To complete this meaningful journey, choose to stay at Furama Villas Da Nang – a 5-star beachfront villas paradise along Non Nuoc Beach, just minutes away from the Marble Mountains.
Here, you can immerse yourself in luxury amid nature, listening to the gentle rhythm of the waves after exploring the depths of the underworld. It’s an experience that harmonizes stillness and motion, spirituality and relaxation, humanity and nature in the most fulfilling way.
Getting from Furama Villas Danang to Am Phu Cave
Book your stay HERE to enjoy a perfect getaway after exploring Am Phu Cave and the Marble Mountains.
Check out the Da Nang Travel Guide 2025 – Explore the City of Livability
THOUSANDS OF VISITORS RETURN AS THREE SON TRA TOUR ROUTES REOPEN
After a temporary closure to repair landslides caused by heavy rains, from September 16, three major sightseeing routes on the Son Tra Peninsula — Tien Sa – Suoi Om – Ban Co Peak, Ban Co Peak – Bai Bac, and Bai Bac junction – Heritage Banyan Tree — have officially reopened to visitors.
A view of Son Tra Peninsula from Ban Co Peak (Source: Da Nang Newspaper)
Along these routes, scenic viewpoints, resting areas, and convenient parking spaces have been arranged for tourists. (Source: Da Nang Newspaper)
According to the Management Board of Son Tra Peninsula and Da Nang Tourism Beaches, in just the second half of September alone, the area welcomed 4,740 visitors, up 24.6% compared to the first half of the month, with international visitors increasing by nearly 70%. This demonstrates the strong appeal of Son Tra — the “green lung” of the coastal city.
Experiencing Nature in the Heart of Da Nang
The reopening of the routes offers diverse opportunities for nature lovers and active travelers.
From Ban Co Peak, located 700 meters above sea level where visitors can enjoy a panoramic view of Da Nang floating in a sea of clouds, to the 800-year-old Heritage Banyan Tree, and Bai Bac Beach with its clear turquoise waters — all together create an exciting journey for trekking, cycling, and outdoor adventures.
Visitors at Ban Co Peak (Source: Da Nang Newspaper)
Tourists walking on the Son Tra Peninsula (Source: Da Nang Newspaper)
City authorities encourage the use of eco-friendly transportation such as electric vehicles, bicycles, and walking to reduce emissions and protect the natural ecosystem. Visitors are also urged to avoid plastic waste and follow regulations during their tours.
From Son Tra to Furama Resort & Villas Danang – A Complete Experience
After exploring the unspoiled beauty of Son Tra Peninsula, travelers can continue their getaway at Furama Resort & Villas Danang, located on My Khe Beach, just 20 minutes away by car.
Here, guests can not only unwind in luxurious surroundings but also enjoy a wide range of recreational and cultural experiences:
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Exciting Beach Sports: Active visitors can take part in thrilling water sports such as kayaking and stand-up paddleboarding (SUP). There’s also the opportunity to try basket boating, a traditional fishing activity of local communities. All activities are guided by professional instructors, suitable for both beginners and adventure enthusiasts.
Visitors enjoying exciting water sports
- Cultural & Culinary Experiences: Furama Resort & Villas Danang offers a rich variety of Vietnamese cultural activities, allowing guests to have fun while discovering local traditions. Visitors can make colorful Hoi An lanterns under the guidance of artisans, learn to brew traditional Vietnamese drip coffee, or cook regional specialties in hands-on culinary classes designed for tourists.
Lantern making, coffee brewing, and traditional cooking – cultural experiences at Furama Resort & Villas Danang
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Activities for Children: Furama Resort & Villas Danang places great emphasis on young guests with its Little Nemo Kid’s Club, game room (featuring billiards and video games), and outdoor playground on the beach.
Kids having fun at The Little Nemo Kid’s Club
From discovering the wild natural beauty of Son Tra Peninsula to relaxing at Furama Resort & Villas Danang, travelers can enjoy a well-rounded journey. The combination of Son Tra’s “green lung” serenity and Furama’s world-class comfort offers visitors a multifaceted vacation — from adventure and exploration to relaxation and cultural discovery — all encapsulated in one unforgettable Da Nang experience.
EXPECTATIONS FOR THE RECOVERY OF THE CHINESE TOURIST MARKET
The resumption of the Shenzhen – Da Nang route operated by China Southern Airlines since early October marks a new beginning in restoring the Chinese tourist market—one of Da Nang’s largest international visitor sources. Along with positive signals from flights and cruise ships, the city is optimistic that this segment will continue to grow strongly during the upcoming peak tourism season.
Positive Signs from the Shenzhen – Da Nang Route
In early October, China Southern Airlines, one of China’s largest carriers, officially resumed its Shenzhen – Da Nang service. This event is seen as a major milestone in reviving Da Nang’s international tourism.
Government officials and related units welcomed passengers on the first Shenzhen – Da Nang flight in early October. (Source: Da Nang Newspaper)
Mr. Ho The Anh, General Director of Da Nang International Terminal Investment and Operation JSC (AHT), shared that this was “a moment awaited for 5 years and 8 months,” reflecting the Chinese airline’s confidence in Da Nang’s market potential.
The direct connection with Shenzhen—a global hub of economy and technology—creates opportunities to attract more tourists, business travelers, and investors to Central Vietnam.
Promoting Bilateral Tourism and Economic Cooperation
Ms. Mairehaba Yisilayili, China Southern Airlines’ representative in Vietnam, remarked: “Da Nang is an attractive gateway to Central Vietnam, where beautiful beaches, rich culture, and friendly people come together.” With more than 330 flight routes within and beyond China, the airline hopes the Shenzhen – Da Nang route will become a bridge for tourism and trade between the two cities. At the same time, the city welcomed the ADORA MEDITERRANEA cruise ship from Guangzhou, bringing nearly 2,500 Chinese visitors to Tien Sa Port, further proving Da Nang’s growing appeal to this billion-strong market.
A Key Market and a New Strategy for Welcoming Tourists
According to Ms. Truong Thi Hong Hanh, Director of the Da Nang Department of Culture, Sports and Tourism, before 2020, China was one of the city’s two largest international markets, with numerous regular and charter flights in operation. “The tourism sector will continue to enhance product quality, strengthen connections among travel agencies, airlines, and hotels, to deliver a ‘New Da Nang – New Experience’ to Chinese visitors,” said Ms. Hanh.
Government agencies and relevant organizations cooperated to hold a welcoming ceremony for passengers on the Shenzhen – Da Nang flight in early October.
China remains one of the most important source markets for Da Nang’s international visitors. (Source: Da Nang Newspaper)
According to recent statistics, China is currently Vietnam’s largest tourist source market, with over 3.9 million arrivals in the first nine months of 2025, accounting for more than 25% of all international visitors.
As the number of Chinese tourists is expected to surge during the year-end holiday season, Da Nang’s beachfront resorts are preparing to welcome this returning wave.
In addition to well-known attractions such as Ba Na Hills, Marble Mountains, and Hoi An Ancient Town, many Chinese travelers prefer destinations where they can both relax and explore local cuisine and culture.
Where Do Chinese Visitors Stay When Visiting Da Nang?
Located right on My Khe Beach, Furama Resort Danang is just about a 15-minute drive from Da Nang International Airport, offering a convenient location for both leisure and city exploration.
The resort’s private guest rooms are designed with open spaces, stunning ocean views, and lush tropical gardens, providing a comfortable, peaceful atmosphere—an ideal retreat where guests can enjoy fresh air and absolute tranquility.
Furrama Villas Danang
In addition, the resort offers a wide range of recreational activities such as SUP paddling, kayaking, and various beach sports, allowing visitors to both relax and enjoy the beauty of the sea.
Family-friendly experiences such as cooking classes, lantern-making workshops, and tennis sessions are also available to enrich each guest’s stay.
A Variety of Culinary Experiences
Gastronomy at Furama Resort Danang is a highlight not to be missed.
From seafood buffets at Café Indochine, traditional Vietnamese set menus at Danaksara, Italian flavors at Don Cipriani’s, to premium steaks at Steak House The Fan — every meal at Furama is a memorable culinary journey.
The Hai Van Lounge, with its elegant ambiance, diverse cocktails, and live music every night, is the perfect place to end a fulfilling day of relaxation.
Diverse Cuisine at Furama Resort & Villas Danang
With dedicated service, private relaxation spaces, and a wide range of leisure activities, Furama Resort Danang offers Chinese visitors a complete vacation experience — a place to relax while discovering the culture, cuisine, and natural beauty of Central Vietnam.
DA NANG ACCELERATES TOURISM PROMOTION TOWARD YEAR-END
To enhance its appeal to both domestic and international visitors during the final months of 2025, while creating momentum for 2026, Da Nang City is rolling out a series of large-scale communication, promotion, and tourism marketing activities. These efforts aim to strengthen the city’s brand positioning as a youthful, dynamic, and experience-rich destination.
Over 30 content creators (Kreators) from India and the Middle East explored and documented their journey across Da Nang’s top attractions (Source: Da Nang Newspaper)
Building New “Image Ambassadors” for Da Nang Tourism
At the end of September, more than 30 content creators (Kreators) from India and the Middle East embarked on a 4-day, 3-night journey to Da Nang’s famous attractions such as SunWorld Ba Na Hills, VinWonders Nam Hoi An, and Vinpearl Nam Hoi An Golf Resort.
The trip, organized by the online travel platform Klook, aimed to promote Da Nang’s image through vibrant videos and storytelling across social media platforms.
Over 30 content creators (Kreators) from India and the Middle East explored and documented their journey across Da Nang’s top attractions (Source: Da Nang Newspaper)
According to Mr. Shivam Tyagi, Marketing Director of Klook India and the Middle East, the event marked a strategic collaboration in creative content marketing, contributing to positioning Vietnam as one of Asia’s most inspiring destinations.
Ms. Nguyen Thi Hong Tham, Director of Da Nang Tourism Promotion Center, noted that collaborating with KOLs, KOCs, and content creators is an inevitable trend in modern media. They serve as new “image ambassadors,” offering more intimate and engaging perspectives on the vibrant coastal city.
Da Nang has proactively developed policies to attract international KOLs, KOCs, and content creators from key markets such as Korea, Japan, China, Thailand, India, Malaysia, and the Middle East to film and share their experiences—spreading Da Nang’s image widely on TikTok, Instagram, YouTube, and other platforms.
International Cooperation and Long-Term Promotional Campaigns
The Da Nang Tourism Promotion Center has signed long-term MOUs with major online travel agencies (OTAs) such as Klook, Trip.com, TikTok Vietnam, KKDAY, and Yango Ads to build seasonal communication campaigns and co-branding activities between the city and international brands.
Promotional plans will run throughout the year, aligned with Da Nang’s signature events such as the Da Nang International Fireworks Festival (DIFF), Da Nang International Marathon, and the Enjoy Da Nang program.
These initiatives also highlight new tourism products including green tourism, culinary tourism, wellness tourism, and MICE tourism.
Expanding International Presence
From October 15–17, Da Nang participated in the ITB Asia 2025 tourism fair in Singapore under the theme “New Da Nang – New Experiences.”
The city’s booth showcased distinctive destinations such as Marble Mountains, Hoi An, and My Son Sanctuary, alongside its strengths in luxury resorts, golf, beach tourism, and MICE.
Da Nang’s booth at ITB Asia 2025 (Source: Da Nang Tourism Promotion Center)
Additionally, the Da Nang International Tourism Festival 2025, themed “Rising and Breaking Through,” will gather over 300 domestic and international tourism enterprises, creating opportunities for cooperation, trade, and destination promotion.
Impressive Growth of Da Nang’s Tourism Sector
According to the Da Nang Department of Culture, Sports and Tourism, Q3 2025 recorded stable growth in both revenue and visitor numbers.
In the first nine months, the city welcomed 14.4 million visitors, a 22.3% increase year-on-year, including 5.8 million international arrivals.
This strong recovery is driven by national-scale events like DIFF 2025 and Enjoy Da Nang, along with increasingly modern infrastructure such as Lien Chieu Port, Da Nang International Airport, and the expanded coastal road system.
Da Nang continues to affirm its status as the “Tourism Capital of Central Vietnam”, a leading hub for resorts and events.
Furama Resort & Villas Danang – A Highlight in Da Nang’s New Tourism Development Vision
Within Da Nang’s vibrant tourism landscape, Furama Resort & Villas Danang stands out as a symbol of the city’s core values: enhancing service quality, diversifying products, and expanding international markets.
Located on the pristine My Khe Beach, Furama Resort & Villas Danang is a top choice for both international and domestic travelers. With 198 rooms and 70 villas facing the sea or private pools, the resort caters to leisure, family, and MICE travelers—one of the city’s main focus areas.
As a long-term partner of the city in tourism promotion programs, Furama Resort & Villas Danang has contributed to showcasing Da Nang’s image by hosting numerous international events at the Ariyana Convention Centre Danang—the same venue that hosted the APEC 2017 Leaders’ Week.
This demonstrates Da Nang’s growing capability in MICE and event tourism.
At the same time, Furama Resort & Villas Danang emphasizes culinary and wellness tourism, aligning with Da Nang’s focus on “wellness tourism.”
Tàya House offers a perfect experience of the “clean eating – healthy living” philosophy amid lush greenery in the Lagoon Garden.
Its signature organic mushroom hotpot combo is crafted from fresh ingredients, delivering a naturally sweet and pure flavor.
Other restaurants like Steak House The Fan, Don Cipriani’s, and Café Indochine enrich the culinary experience.
Meanwhile, the V-Senses Wellness & Spa and various beach sports activities allow guests to rejuvenate and fully enjoy their stay.
With its prime location, professional service, and signature hospitality, Furama Resort & Villas Danang is more than a 5-star resort—it is a vital partner in the city’s tourism growth, helping realize Da Nang’s vision to become an international tourism and event hub in the coming years.
A SWEET GIFT FOR VIETNAMESE WOMEN’S DAY AT STEAK HOUSE THE FAN
This October 20, treat the woman you love to a romantic and memorable evening by the sea. Amid the heritage-inspired setting of Steak House The Fan at Furama Resort Danang, every detail is thoughtfully crafted to create a culinary journey filled with love. The special set menu “A Taste of Romance” is designed as a delicate tribute to women—wrapping sweetness and appreciation into every dish and every moment.
“A Taste of Romance” – Special Offer for Couples on October 20
To celebrate Vietnamese Women’s Day (October 20), Steak House The Fan offers an exclusive 25% discount for couples.
For only 1,568,000 VND (discounted price) for two guests, you can enjoy the full “A Taste of Romance” set menu featuring:
- 01 Australian Beef Striploin MB3+ (200gr) served with your choice of sauce.
- 01 Black Fettuccine with seafood in crab butter sauce.
- 01 Signature The Fan Salad.
- 01 Lava chocolate cake dessert.
- Drinks for two – choose 02 beers or soft drinks of your preference.
Reserve your table today for this romantic evening: +84-236 651 9999
Offer valid only on October 20, 2025.
Steak House The Fan, 103 – 105 Vo Nguyen Giap, Khue My, Ngu Hanh Son, Danang.
Especially, throughout this romantic dinner, you will also be fully immersed in the sound of the guitar. The mellow melody of the guitar will serve as the perfect backdrop for intimate conversations, helping emotions flourish. Furthermore, the restaurant offers a “buy 1 get 1 free” cocktail voucher at Hai Van Lounge so that you can continue the sweet aftertaste after dinner.
A Romantic Space Where Heritage Meets Elegance
Steak House The Fan is designed like a traditional Northern Vietnamese five-compartment house by the sea, creating a nostalgic and romantic atmosphere for your date. Nestled beside the white sands of My Khe Beach, the restaurant features curved yin-yang tiled roofs and solid wooden pillars, embodying the timeless beauty of Northern architecture.
Stepping through the small gate lined with areca palms, guests are transported to the tranquil memories of a Northern countryside home—where “areca trees in front, banana trees behind” evoke the warmth of Vietnamese heritage.
The ambiance at Steak House The Fan is a harmonious blend of past and present.
Soft golden light from lanterns and roof tiles resembles the last glow of sunset, coloring the space with romance and nostalgia. The scent of native wood mingles with the sea breeze and the sound of gentle waves, creating a peaceful and enchanting atmosphere.
Traditional Northern folk dances performed in the garden courtyard bring cultural authenticity and add poetic charm to the evening. The fusion of folk melodies and the rhythm of the sea forms a scene that is both serene and lively.
This unique harmony defines Steak House The Fan—not just a dining venue, but a cultural and emotional experience where heritage values are revived and elevated under the starlit sky.
Culinary Excellence in Every Detail
Steak House The Fan proudly serves only the finest ingredients. Premium chilled beef imported from Australia, the U.S., and Japan—grain-fed and high-marbled—is paired with fresh organic local vegetables, ensuring the purest and most flavorful dishes.
Each steak sauce is meticulously crafted to blend Asian and European tastes, enhancing the delicate flavor of each cut of meat.
To elevate your dining experience, the restaurant offers an exclusive wine collection carefully selected by professional sommeliers, ready to recommend the perfect red or white wine to complement your dishes.
Steak House The Fan is the perfect place to express your heartfelt love this Vietnamese Women’s Day.
A private dinner in a romantic setting, exquisite cuisine, cultural performances, and small surprises like live guitar music or folk dances will convey your appreciation to the most important woman in your life.
Don’t miss this one-of-a-kind offer—reserve your table today for a sweet and unforgettable evening on October 20.
