What Are International Travel Partners Looking for in Danang for 2027?

Perspectives from Furama Resort Danang and Furama Villas Danang at DITF 2026

As international travel businesses begin building their product portfolios for 2027, Da Nang continues to hold many advantages for developing beach resorts, MICE (Meetings, Incentives, Conferences, and Exhibitions), golf, wedding tourism, wellness, and family vacations. However, for international buyers, an attractive destination is only the initial requirement. To include a product in their sales programs, they need experiences with clear positioning, suitability for target markets, and enough convenience to be packaged into a complete itinerary.

The Da Nang International Tourism Festival – DITF 2026 is expected to bring together more than 150 international buyers from 11 source markets, along with over 400 domestic buyers and more than 300 sellers. This is an opportunity for tourism businesses to directly approach distribution partners, understand market needs, and develop cooperation opportunities for the next tourism season.

For Furama Resort Danang and Furama Villas Danang, these movements also pose an important question: How can we combine the strengths of coastal resorts, culinary services, villa accommodations, and MICE capabilities into products that better suit the needs of each market segment?

Beach resorts remain the foundation, but buyers need more than just an accommodation package

In the first 6 months of 2026, Da Nang welcomed nearly 5.2 million international visitors, an increase of 28.7% over the same period. South Korea continues to be the largest market, followed by China and India; the United States, Australia, the UK, Thailand, Russia, and Japan are also among the markets with significant shares.

These figures show that beach resorts remain an important foundation for international tourism in Da Nang. However, the opportunity for product development lies not only in selling additional short-term resort packages but also in the ability to combine accommodation with experiences that make visitors want to stay longer.

For international buyers, a competitive resort program needs to answer specific questions: Besides accommodation, what can guests experience? How can culinary, culture, entertainment, golf, or wellness be integrated? And are those experiences convenient enough to be included in a complete itinerary?

At Furama Resort Danang, the coastal resort advantage can be combined with culinary experiences, relaxation, and conference and event services. Meanwhile, Furama Villas Danang offers private resort villa options for families and groups, suitable for itineraries that emphasize common living spaces and flexibility.

From a commercial perspective, what matters is not just introducing individual services, but helping partners visualize how to combine experiences into products that suit their customers.

MICE: Buyers need a complete itinerary, not just a conference room

MICE continues to be one of the potential product groups in Da Nang. In the first 6 months of 2026, the city recorded 101 MICE groups with 28,428 visitors. Specifically in June, a group of about 5,000 guests came to Da Nang with a program combining conferences, accommodation, sightseeing, dining, and networking at various locations.

For MICE buyers, the capability of a destination is not only evaluated by the size of the conference rooms. They also need accommodation options for the group, the ability to organize gala dinners, networking activities, programs for companions, and options to extend the stay after the event.

Da Nang has the advantage of combining many types of services within the same destination. However, to turn that advantage into an easy-to-sell product, businesses need to coordinate elements into a seamless journey, from meetings, accommodation, and dining to experiences and extended vacations.

Within the Furama – Ariyana ecosystem, Furama Resort Danang and Furama Villas Danang offer different accommodation options, while the Ariyana Convention Centre Danang adds conference and event organization capabilities. This combination provides a basis for partners to discuss options suitable for group size, program goals, and accommodation needs.

For the 2027 tourism season, the opportunity lies in understanding the requirements of each buyer to build appropriate proposals: from corporate conference programs and employee incentive trips to events combined with resort stays for group travelers.

Golf: From a supplementary activity to a reason for choosing a trip

In the first 6 months of 2026, Da Nang recorded more than 174,991 golf rounds, an increase of 5.6% over the same period. Along with South Korea’s position in the city’s international visitor structure, golf continues to be a notable segment for specialized travel businesses.

For golf-specialized buyers, a commercial program does not stop at a list of golf courses. They need an itinerary that can be conveniently implemented, including playing schedules, transportation, accommodation, post-round dining, and suitable experiences for non-golfing companions.

This is also an opportunity for resort establishments in Da Nang to connect accommodation services with the destination’s experience system. Instead of just providing rooms, businesses can coordinate with partners to build programs combining golf, beach resorts, dining, and relaxation.

For Furama Resort Danang and Furama Villas Danang, understanding the needs of the golf segment will help the sales team discuss suitable accommodation options, resort duration, and services that can be combined in the itinerary with buyers.

What buyers need is not simply a hotel near a golf course, but a program designed clearly enough to be included in their product portfolio and introduced to target customers.

Destination wedding: A beautiful beach is the starting point, organizational capacity makes the difference

In the first half of 2026, Da Nang welcomed and consulted on 28 international wedding events. Notably, the Indian market continues to open up opportunities for the destination wedding segment, especially with programs featuring many ceremonies and lasting several days.

For wedding buyers, a destination needs more than just beautiful scenery. They are also interested in the number of rooms available, outdoor event spaces, customized menus, cultural and religious ceremonies, transportation options for large groups, as well as activities for guests before and after the wedding day.

This requires resort businesses to view the wedding experience as a total journey, rather than just focusing on the ceremony venue.

With the advantage of coastal resorts and the service system at the Furama – Ariyana complex, Furama Resort Danang and Furama Villas Danang have a basis to discuss with partners options for combining accommodation, wedding parties, and experiences for the bride and groom’s family and friends.

In particular, thoroughly understanding the source market and the specific requirements of each buyer will help make the proposal building process more realistic. For international wedding programs, the ability to personalize and coordinate services is just as important as the destination’s scenery.

Wellness: When healthcare becomes part of the vacation

Wellness is expanding from a supplementary amenity to a factor that can influence destination choice. In Da Nang, experiences such as beach yoga, meditation, nature activities, and healthcare are being combined with resorts to create itineraries focused on relaxation and energy recovery.

For some markets, especially groups with long-term beach vacation needs, this is an opportunity to develop programs