“CONNECTING PARTNERS, CREATING FUTURE” – KẾT NỐI ĐỐI TÁC, MỞ RA CƠ HỘI TĂNG TRƯỞNG DÀI HẠN

Perspectives from Furama Resort Danang and Furama Villas Danang at DITF 2026

More than 300 suppliers, 150 international buyers, 400 domestic buyers, and over 1,500 delegates and attendees are expected to gather at the Danang International Tourism Festival – DITF 2026. Behind this scale is a larger goal: creating conditions for tourism businesses to meet the right partners, seek cooperation opportunities, and develop products capable of bringing new waves of tourists to Danang.

For Furama Resort Danang and Furama Villas Danang, this is also an important perspective when approaching the travel market: the value of a connection lies not only in the initial meeting but also in the ability to transform it into specific vacation programs, tourism products, and business opportunities.

That is also the spirit of the DITF 2026 theme – “Connecting Partners, Creating Future”.

Connecting international buyers with suitable vacation products

DITF 2026 is expected to welcome more than 150 international buyers, alongside over 400 domestic buyers. This is an opportunity for suppliers in Vietnam to directly reach partners looking for products, services, and solutions that fit the needs of each source market.

For accommodation providers, a B2B meeting is valuable when both parties better understand the customer segment, business goals, and the ability to coordinate to build appropriate programs. Buyers may be looking for a beachfront resort for leisure travelers, a stay for multi-generational families, or a venue that can combine accommodation with meetings and events.

In this context, Furama Resort Danang and Furama Villas Danang offer two vacation options with distinct characteristics. Furama Resort Danang is associated with a beachfront resort experience, while Furama Villas Danang provides private villa spaces with options from 2 to 4 bedrooms, suitable for partners to consider when building programs for families and groups.

Understanding the buyer’s needs from the start helps the exchange go beyond mere product introduction, moving toward the ability to combine services and develop programs tailored to each customer segment.

Business Matching: Value Lies in the Right Partners

With over 300 sellers and more than 550 domestic and international buyers, DITF 2026 creates a significant trading network. However, the number of meetings does not automatically create business efficiency. What matters is whether businesses find partners that align with their development orientation.

The Business Matching activity on October 18, combined with a B2B pre-matching mechanism, allows buyers and sellers to proactively research, select, and schedule meetings before the event. The morning session focuses on domestic buyers, while the afternoon session is dedicated to international buyers.

For resort businesses, preparation before the meeting helps the exchange focus more on practical issues: target markets, types of guests, length of stay, service needs, and how to build implementable programs.

From a well-prepared meeting, the next step could be a request for detailed information, a quote, a product inspection, or an exchange regarding a new cooperation program. This is the value that B2B connections should aim for: not just getting to know each other, but creating a basis for both parties to continue working together.

From Meetings to Real Product Experiences

An advantage of DITF 2026 is the arrangement of product introductions, specialized workshops, and field surveys alongside the trading program.

October 17 focuses on product introductions, specialized exchanges, and surveys for international buyers. On October 18, the focus shifts to Business Matching sessions. This structure helps meetings be supported by opportunities to learn about products directly.

For the tourism industry, real-life experience has special significance. Buyers don’t just need information to introduce a service to customers; they also need to understand the product to assess its suitability for their programs.

With Furama Resort Danang and Furama Villas Danang, a resort product is not just viewed through room types or individual amenities, but through the overall experience that guests can enjoy during their stay. From the beachfront resort space at Furama Resort to the privacy of the villas at Furama Villas, each option can meet different needs in the process of building a tourism program.

When information from B2B meetings is supplemented by real experience, buyers have more basis to evaluate the product, discuss with partners, and consider the possibility of including the product in their sales system.

Four Days of DITF: A Platform for a Continuous Partnership Journey

DITF 2026 takes place from October 16 to 19, with activities arranged according to each stage of the connection journey.

On October 16, international buyers arrive in Danang and participate in reception activities, including a Welcome Dinner. October 17 is dedicated to product access, specialized exchanges, and field surveys. October 18 focuses on Business Matching between buyers and sellers. October 19 continues with survey programs before the delegations conclude their journey.

This series of activities allows parties to gradually get acquainted, learn about partners, evaluate products, and identify opportunities that can continue to be developed after the event.

Not every meeting leads to a contract right at DITF. However, when a buyer leaves Danang with specific information about partners, products they have researched, and content for further discussion, the business has a basis to maintain the relationship and promote the next steps of cooperation.

For Furama Resort Danang and Furama Villas Danang, this is also the view on the long-term value of market connection: a meeting can open the process of exploration, but the suitability of the product and the ability to coordinate between the two parties are the basis for a sustainable relationship.

Tourism Ecosystem Opens Up New Product Development Possibilities

More than 300 sellers expected to participate in DITF 2026 create a diverse network, including accommodation providers, travel businesses, airlines, destinations, and many supporting services.

For buyers, accessing many groups of suppliers in the same event makes the partner search process more convenient. A tourism program may require coordination between accommodation, transportation, attractions, experiences, and the operating business. For MICE programs, factors regarding accommodation, meeting space, event organization, and accompanying services also need to be considered synchronously.

Within the Furama – Ariyana ecosystem, Furama Resort Danang, Furama Villas Danang, and Ariyana Convention Centre Danang offer different options for vacation, accommodation, and event organization. This is the basis for partners to explore the possibility of combining products according to the needs of each group and the program’s goals.

The memorandums of understanding expected to be formed at DITF should also be seen in this process. The signing ceremony is a step to establish direction, while the long-term value lies in the parties continuing to exchange, develop products, and put cooperation plans into practice.

The Value of DITF Continues After October 19

With over 1,500 delegates and expected attendees, DITF 2026 creates an open space for trade and connection for Danang’s tourism industry. However, the scale of the event is only the starting point; real efficiency must be recognized through what continues to happen after the program closes.

Mr. Cao Tri Dung, Chairman of the Danang Tourism Association, emphasized:

“We expect DITF to be not just a place where businesses meet, introduce products, or promote destinations, but more importantly, to create connections capable of transforming into cooperation opportunities and substantive business value.”

That spirit sets a clear approach for businesses participating in the trade network: not only caring about the number of partners met but also needing to follow up on information requests, price proposals, in-depth survey trips, cooperation programs, and new products developed after the event.

From the perspective of Furama Resort Danang and Furama Villas Danang, “Connecting Partners, Creating Future” is not just the message of an event, but also the orientation for the process of building relationships with travel partners — starting from understanding market needs, introducing the right products, and continuing to coordinate to create suitable vacation experiences for tourists.

Because ultimately, a valuable connection not only opens up meeting opportunities today but also creates a foundation for tourism programs and cooperative relationships that can develop in the future.