REDISCOVER THE FLAVORS OF TRADITIONAL TET AT THE COUNTRYSIDE MARKET AT FURAMA RESORT & VILLAS ĐÀ NẴNG

Amid modern life—when Tết seems to be gradually “shrinking” under everyday busyness—the image of a countryside Tết market still lives on as a cherished memory, preserving the very essence of Vietnamese culture. It is a space filled with vibrant spring colors, familiar aromas of traditional treats, lively chatter and laughter, and a sense of togetherness deeply rooted in every Vietnamese heart.

Inspired by the desire to preserve and spread those traditional values, Furama Resort & Villas Đà Nẵng – The Culinary Heritage Resort pioneered an authentic and vivid recreation of the Tết countryside market through its annual culinary–cultural event “Chợ Quê Tết,” held continuously since the 2010s. Entering 2026, the program marks its 16th consecutive year, reaffirming its position as one of the most distinctive and anticipated Tết events in Đà Nẵng.

Each spring, Chợ Quê Tết at Furama Resort & Villas Đà Nẵng welcomes around 700–800 guests, drawn not only by culinary delights but also by its power to awaken treasured memories. Visitors can immerse themselves in a vibrant folk-cultural setting—from boats moored along the river evoking the spirit of a floating Tết market, to the traditional calligraphy corner where the first characters of the year carry wishes of peace and good fortune.

Alongside the market space, Furama Resort & Villas Đà Nẵng continues to stand out as an unmissable Tết check-in spot with its large-scale coastal flower street, brilliantly decorated right at the resort entrance. This area is open to the public free of charge, offering locals and travelers the chance to visit, take photos, and capture full spring moments with family and friends.

The flow of memories of traditional Vietnamese Tết is also vividly recreated through a culinary journey spanning all three regions of the country, featuring signature traditional dishes such as Hanoi bún thang, Hải Phòng fried nem, Đà Nẵng chicken rice, and Hội An cao lầu… Alongside that is a series of distinctive cultural and artistic activities: Lion–Unicorn–Dragon dances to welcome the New Year, folk music and dance performances, and many traditional games that bring a joyful spring atmosphere and connect generations.

It can be said that Chợ Quê Tết at Furama Resor t& Villas Đà Nẵng is like “a ticket back to childhood,” where old values are cherished and retold in the language of emotion. Sharing about the event, Mr. Gentzsch Andre Pierre – Chief Executive Officer of the 5-star resort complex of Furama Resort & Villas Đà Nẵng said:

“Chợ Quê Tết is a traditional event of great significance to Furama. We always strive to preserve and honor our nation’s cultural heritage, while continuously refreshing the program each year. The market is not only a place for families to gather, but also a bridge that helps international visitors understand and feel Vietnamese Tết more deeply.”

After the vibrant opening day on 11/02, “Chợ Quê Tết” will continue on the 12th and 13th at Furama Resort & Villas Đà Nẵng – The Culinary Heritage Resort, promising many more exciting experiences for visitors.