EXPECTATIONS FOR THE RECOVERY OF THE CHINESE TOURIST MARKET

The resumption of the Shenzhen – Da Nang route operated by China Southern Airlines since early October marks a new beginning in restoring the Chinese tourist market—one of Da Nang’s largest international visitor sources. Along with positive signals from flights and cruise ships, the city is optimistic that this segment will continue to grow strongly during the upcoming peak tourism season.

Positive Signs from the Shenzhen – Da Nang Route

In early October, China Southern Airlines, one of China’s largest carriers, officially resumed its Shenzhen – Da Nang service. This event is seen as a major milestone in reviving Da Nang’s international tourism.

Government officials and related units welcomed passengers on the first Shenzhen – Da Nang flight in early October. (Source: Da Nang Newspaper)

Mr. Ho The Anh, General Director of Da Nang International Terminal Investment and Operation JSC (AHT), shared that this was “a moment awaited for 5 years and 8 months,” reflecting the Chinese airline’s confidence in Da Nang’s market potential.
The direct connection with Shenzhen—a global hub of economy and technology—creates opportunities to attract more tourists, business travelers, and investors to Central Vietnam.

Promoting Bilateral Tourism and Economic Cooperation

Ms. Mairehaba Yisilayili, China Southern Airlines’ representative in Vietnam, remarked: “Da Nang is an attractive gateway to Central Vietnam, where beautiful beaches, rich culture, and friendly people come together.” With more than 330 flight routes within and beyond China, the airline hopes the Shenzhen – Da Nang route will become a bridge for tourism and trade between the two cities. At the same time, the city welcomed the ADORA MEDITERRANEA cruise ship from Guangzhou, bringing nearly 2,500 Chinese visitors to Tien Sa Port, further proving Da Nang’s growing appeal to this billion-strong market.

A Key Market and a New Strategy for Welcoming Tourists

According to Ms. Truong Thi Hong Hanh, Director of the Da Nang Department of Culture, Sports and Tourism, before 2020, China was one of the city’s two largest international markets, with numerous regular and charter flights in operation. “The tourism sector will continue to enhance product quality, strengthen connections among travel agencies, airlines, and hotels, to deliver a ‘New Da Nang – New Experience’ to Chinese visitors,” said Ms. Hanh.

Government agencies and relevant organizations cooperated to hold a welcoming ceremony for passengers on the Shenzhen – Da Nang flight in early October.

China remains one of the most important source markets for Da Nang’s international visitors. (Source: Da Nang Newspaper)

According to recent statistics, China is currently Vietnam’s largest tourist source market, with over 3.9 million arrivals in the first nine months of 2025, accounting for more than 25% of all international visitors.

As the number of Chinese tourists is expected to surge during the year-end holiday season, Da Nang’s beachfront resorts are preparing to welcome this returning wave.
In addition to well-known attractions such as Ba Na Hills, Marble Mountains, and Hoi An Ancient Town, many Chinese travelers prefer destinations where they can both relax and explore local cuisine and culture.

Where Do Chinese Visitors Stay When Visiting Da Nang?

Located right on My Khe Beach, Furama Resort Danang is just about a 15-minute drive from Da Nang International Airport, offering a convenient location for both leisure and city exploration.
The resort’s private guest rooms are designed with open spaces, stunning ocean views, and lush tropical gardens, providing a comfortable, peaceful atmosphere—an ideal retreat where guests can enjoy fresh air and absolute tranquility.

Furrama Villas Danang

In addition, the resort offers a wide range of recreational activities such as SUP paddling, kayaking, and various beach sports, allowing visitors to both relax and enjoy the beauty of the sea.
Family-friendly experiences such as cooking classes, lantern-making workshops, and tennis sessions are also available to enrich each guest’s stay.

A Variety of Culinary Experiences

Gastronomy at Furama Resort Danang is a highlight not to be missed.
From seafood buffets at Café Indochine, traditional Vietnamese set menus at Danaksara, Italian flavors at Don Cipriani’s, to premium steaks at Steak House The Fan — every meal at Furama is a memorable culinary journey.
The Hai Van Lounge, with its elegant ambiance, diverse cocktails, and live music every night, is the perfect place to end a fulfilling day of relaxation.

Diverse Cuisine at Furama Resort & Villas Danang

With dedicated service, private relaxation spaces, and a wide range of leisure activities, Furama Resort Danang offers Chinese visitors a complete vacation experience — a place to relax while discovering the culture, cuisine, and natural beauty of Central Vietnam.