Danang Tourism Festival 2025: A Journey to Reinforce the Brand of the “City of Events”

Danang – a city of events, integration, and creativity – once again affirmed its position as a leading tourism hub in the region as the Danang International Tourism Festival 2025 concluded with impressive figures and a lasting impact on both local and international communities.
More than just a gathering of hundreds of domestic and international enterprises, the festival served as a bridge connecting ideas, resources, and opportunities — shaping a new vision for Vietnam’s tourism industry in the era of globalization.

When Connections Inspire the Future – Toward Sustainable Growth and Global Integration

Over the course of October 16–17, 2025, the Ariyana International Convention Center became the meeting ground for more than 300 suppliers, 110 international buyers, and hundreds of domestic travel agencies.
Across 6,000 B2B connections, numerous cooperation agreements, investment memoranda, and strategic partnerships were established — a testament to the growing appeal of Vietnam’s tourism market in the eyes of international partners.

Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, remarked:

“The Danang International Tourism Festival 2025 not only demonstrates the city’s capacity to host regional-scale events but also reflects the spirit of innovation and integration driving Vietnam’s tourism industry as it transforms strongly in the post-pandemic era.”

Danang – From Coastal City to International MICE Hub

Once known primarily as a beach destination, Danang is now emerging as a regional MICE and international trade hub.
With its well-developed infrastructure, high-quality services, and open business policies, the city is becoming a launchpad for Vietnamese enterprises to reach global markets — and a trusted destination for international partners seeking long-term collaboration.

According to Mr. Tan Van Vuong, Deputy Director of the Danang Department of Culture, Sports and Tourism:

“Danang doesn’t just welcome visitors — it provides a transparent, business-friendly environment where every enterprise can feel the city’s readiness to accompany and grow together.”

Specialized Forums – A New Direction for Modern Tourism

A defining feature of this year’s festival was its series of in-depth forums focusing on three key pillars: service quality, human resources, and technology.
Experts from Vietnam and abroad exchanged insights on smart tourism, sustainable development, and digital transformation in destination management.
Sessions on topics such as “Green Tourism and Energy Transition,” “AI in Traveler Experience,” and “Destination Marketing in the 4.0 Era” attracted strong engagement from young entrepreneurs — the driving force of innovation in the tourism sector.

From Event to Vision – Building Sustainable Growth

The success of the Danang International Tourism Festival 2025 goes beyond impressive numbers.
More importantly, it reignited a collective spirit of collaboration and sustainable development within the business community.
The event also strengthened Vietnam’s global tourism image, positioning Danang as a “hub of cooperation, creativity, and opportunity” — a message the city has consistently pursued for years.

A New Journey – A Renewed Confidence

Building on the solid foundation laid by this year’s festival, Danang continues to advance toward a comprehensive tourism model that blends culture, events, commerce, and innovation.
With a long-term vision and the strong partnership of the business community, Danang is no longer just a destination — it stands as a symbol of Vietnam’s tourism spirit: confident, professional, and ready to conquer new heights.