DA NANG: BUILDING A NEW VALUE ECOSYSTEM FOR THE TOURISM INDUSTRY

Amidst the extraordinary growth rate of tourism, Da Nang is restructuring its development space to reduce the pressure on the inner city area and open up new experiential products. The expansion of exploitation beyond the core zones – including Da Nang city center and Hoi An ancient town – is considered an important step to help the city create a new tourism value chain in the coming period.

Expanding the core zones to create new products

In the first 10 months of 2025, Da Nang welcomed more than 15.4 million visitor stays, including over 6.3 million international visitors. This strong growth figure shows the increasing demand for exploring the city, while also reflecting the overload in central areas, especially Hoi An during peak seasons.

Western tourists experience Cơ Tu culture in the former Hòa Bắc commune, now Hải Vân ward (Source: Vietnamtourism)

Tourism experts believe that Da Nang needs to expand exploitation to surrounding areas with great potential such as Hòa Vang, Hòa Bắc (now Hải Vân ward), the foot of Hải Vân Pass, and the routes along Bà Nà… in order to develop eco-tourism, community-based cultural tourism and experiential tourism. Hoi An can also ease visitor congestion by developing products in Duy Xuyên, Duy Vinh, South Hoi An, or expanding river tourism on the Cổ Cò – Thu Bồn route.

The open space creates favorable conditions for forming many new products: heritage journeys, tours exploring Champa culture; Central Vietnam countryside tours; healing tours; eco-tourism and biodiversity tourism in Cù Lao Chàm, Đầm River, Nông Sơn… contributing to diversifying visitor experiences.

Strengthening regional linkages – leveraging combined advantages

When the spatial boundaries are expanded, tourism businesses have more opportunities to connect and build inter-regional experiential products. Prominent among these are river tourism routes, peri-urban tourism, and the “3 points – 1 journey” model connecting Hoi An, Mỹ Sơn and Đông Giang.

Visitors from near and far join the Ngũ Hành Sơn Quan Thế Âm (Avalokitesvara) Festival 2025 (Source: Vietnamtourism)

In the western part of the city, community-based tourism models in Hòa Bắc, Tà Lang – Giàn Bí and Phong Nam are developing strongly, based on the strengths of local culture and natural landscapes. Each new space that opens up not only helps redistribute visitor flows but also creates a new identity for Da Nang tourism.

Orienting the development of two key tourism corridors

In the new phase, Da Nang focuses on promoting two main directions:
The high-quality resort – entertainment – service tourism corridor: Including the coastal area, Hàn River, Sơn Trà, the Bà Nà – Suối Mơ route, Cù Lao Chàm, Hải Vân… This will be the core area for beach resorts, high-end tourism, and major entertainment – event activities.
The cultural – spiritual – heritage tourism corridor: Connecting Hoi An, Mỹ Sơn, Ngũ Hành Sơn, craft villages along the Thu Bồn River and the system of museums – relics in the western part of the city. This is the “cultural vein” that is prioritized for preservation and sustainable exploitation.

The combination of these two corridors promises to create a new, multi-layered, multi-experience value chain – a condition for Da Nang to maintain its position as the “leading destination” of Central Vietnam.

In the context of Da Nang expanding its space and diversifying its products to create a new tourism value chain, visitor needs have also clearly changed. They tend to choose accommodation not just for resting, but also capable of serving as a “transit station” between journeys exploring nature, culture and heritage.

Located on the golden tourism axis connecting Da Nang with Hoi An, Furama Resort Danang possesses a strategic location that few resorts have. With just a few minutes of travel to reach Sơn Trà Peninsula, Ngũ Hành Sơn or the Võ Nguyên Giáp coastal road, guests from Furama Resort Danang can easily access both major tourism development corridors of the city: the sea – resort journey and the cultural – heritage journey.

Furama Resort & Villas Danang – Where experiences are connected in the journey to explore the coastal city

Thanks to its location right at the “intersection” of key tourism routes, Furama Resort & Villas Danang becomes an ideal stopping point to start or end any trip in Da Nang. From the resort, visitors can fully enjoy the beauty of a city that is expanding day by day.

The resort has 68 villas designed in Indochine style, creating a sense of harmony between high-end resort elements and closeness to the natural landscape. This is a suitable place for guests to rest after experiencing newly opened tourism routes in Da Nang and Hoi An.

Furama Villas Danang

Within the premises, guests can find many health care services, among which V-Senses Wellness & Spa is a highlight with treatment courses using natural essential oils and specialized therapy techniques, helping to restore physical condition after a day of traveling and sightseeing.

Relax with massage therapies at V-Senses Wellness & Spa

Furama’s F&B system also offers a variety of choices. Café Indochine serves a rich seafood and steak buffet; V-Senses Cafe introduces cuisine from the former imperial capital (Huế); Steak House The Fan stands out with imported steak dishes; while Hải Vân Lounge is suitable for afternoon tea buffets. This diversity helps guests easily choose meals that fit their stay plans.

Seafood and steak buffet at Café Indochine Restaurant

Sturgeon noodle soup (bún cá tầm) – V-Senses Cafe

Premium imported steak at Steak House The Fan

Afternoon tea buffet at Hải Vân Lounge

In addition, the resort also provides many recreational activities such as water sports, kayaking, yoga or swimming, meeting the exercise needs of guests of various ages. Children have their own play area at The Little Nemo Kid’s Club, creating favorable conditions for families during their stay.

Diverse activities for the whole family at Furama Resort & Villas Danang

Thanks to its convenient location connecting the sea, cultural and ecological tourism corridors of Da Nang, Furama Resort & Villas Danang has become a suitable accommodation choice for visitors wishing to combine exploring the city with relaxing in a fully equipped resort space.