A NEW DA NANG WITH A VISION TO PROMOTE THE GREEN TOURISM MODEL

As global tourism is rapidly shifting toward sustainability, Da Nang City has affirmed its pioneering position with a strategic vision to build a green, safe, and environmentally friendly destination.

At the center of this vision, Furama Resort & Villas Danang stands not only as a symbol of luxury hospitality in Central Vietnam but also as a leading model for sustainable green tourism development. Guided by the ESG principles (Environmental – Social – Governance) and a deep belief that sustainability is not just a slogan but a culture embedded in every operation, Furama Resort Danang has been implementing numerous initiatives to minimize environmental impact while supporting the local community.

“The Green Lung” within the Resort

Furama Resort & Villas Danang is surrounded by lush tropical greenery, often described as the “green lung” of the coastal city. The resort maintains an extensive green space with hundreds of rare native plant species, forming a precious ecological haven amid a dynamic urban area.

“The Green Lung” – Furama Resort & Villas Danang – A symbol of green tourism in the heart of the coastal city

The vast greenery not only enhances the tropical landscape but also serves as the foundation for a lifestyle in harmony with nature at Furama. The diverse vegetation helps regulate the air, creating a refreshing environment for guests while contributing to the preservation of local biodiversity. This clearly demonstrates Furama’s environmental commitment reflected in even the smallest details of the resort.

Planting Seeds of Green with the “Go Green” Program

With a mission to spread the spirit of green tourism to every guest, Furama Resort & Villas Danang launched the “Go Green @ Fabulous Furama” program. Each guest is invited to plant a tree within the resort and place a personalized name tag on it.

Supermodel Hà Anh’s family participates in the “Go Green @ Fabulous Furama” program

This “living souvenir” creates a personal memory for each visitor while helping expand the resort’s greenery and strengthen its ecosystem. More importantly, this meaningful initiative conveys an environmental protection message to both domestic and international travelers—joining Furama in shaping a sustainable green tourism future.

Furama Food Farm – The Organic Heart of the Resort

Furama Food Farm – Organic Vegetable Garden

Beyond lush greenery, Furama emphasizes a sustainable food supply chain for its guests. The resort operates Furama Food Farm—an organic vegetable and fruit garden within the property, considered the “green heart” of the resort. This closed-loop farming model supplies fresh produce to Furama’s restaurants, minimizing the food supply chain and reducing transportation emissions, while ensuring ingredients are always fresh and nutritious. Guests can also enjoy hands-on farming and harvesting experiences, fostering a deeper connection with nature and appreciation for clean produce.

Sustainable Initiatives Following ESG Standards

To realize its comprehensive green tourism goals, Furama Resort & Villas Danang has implemented integrated management systems and technologies aligned with ESG standards. The resort’s environmental management system is certified ISO 14001 and strictly follows sustainable development guidelines from the UN World Tourism Organization (UNWTO).
Alongside, Furama has introduced innovative green initiatives to reduce waste, conserve energy, and protect marine ecosystems:

• Fredaqua Water Plant: Furama invested in operating an in-house ISO-certified water bottling plant providing purified water in glass bottles, fully replacing single-use plastics. This eliminates tens of thousands of plastic bottles each month — a small but meaningful step toward a plastic-free future.

Fredaqua Water Plant

• Eco-friendly Materials: All straws and disposable utensils at Furama are replaced with lemongrass-based and wooden alternatives, reducing plastic waste while adding a unique touch to guest experiences.

Eco-friendly Materials

• Green Transportation and Energy: The resort uses electric buggies, LED lighting, and energy-saving air-conditioning systems. Solar-powered water heating systems significantly cut carbon emissions and daily electricity use.

Furama Resort & Villas Danang – A pioneer in clean energy and carbon reduction

Thanks to consistent and comprehensive efforts, Furama Resort & Villas Danang is recognized as a benchmark for how a luxury resort can successfully balance business performance with environmental and social responsibility. It is frequently cited by professionals, media, and international travelers as a leading example of green tourism in Vietnam.

Currently, Furama actively participates in the VITAGreen Alliance for sustainable tourism and aims to achieve prestigious certifications such as VITA Green, ASEAN Tourism Awards, and EarthCheck — all centered on the pillars of Environment, Social, and Governance. These standards are shaping Vietnam’s sustainable tourism framework, helping businesses like Furama confidently affirm their global service quality.

By 2030, Furama Resort & Villas Danang remains steadfast in its philosophy of being Green – Safe – Friendly. With pioneering actions and a clear sustainable strategy, Furama continues contributing to establishing Da Nang as a globally recognized green tourism destination—proving that sustainable hospitality is indeed the future of modern tourism.