Da Nang Accelerates Digital Tourism Transformation with “Digitally Connected, Globally Elevated” Workshop

Da Nang, August 21, 2025 – The Da Nang Department of Culture, Sports, and Tourism is set to host a major workshop titled “Da Nang – Digitally Connected, Globally Elevated.” The event aims to boost the application of digital technology within the tourism sector, reflecting the city’s commitment to achieving a new phase of double-digit tourism growth.

This workshop is a strategic opportunity for stakeholders to strengthen cooperation, promote Da Nang’s image on digital platforms, and develop compelling tourism products to attract visitors.

Event Details

• Topic: “Da Nang – Digitally Connected, Globally Elevated”
• Time: 8:30 AM – 11:30 AM, August 27, 2025
• Location: Ariyana Da Nang International Convention Centre
• Format: A hybrid event, combining in-person attendance with online participation from international OTAs via livestream.

The workshop is expected to attract 100-150 influential figures in the tourism industry.

Attendees and Key Discussion Points

The event will feature representatives from key government bodies, including the Vietnam National Authority of Tourism and the Da Nang Department of Culture, Sports, and Tourism, as well as the Vietnam Tourism Association. A highlight will be the presence of major tourism groups like Sun Group, Vingroup, BRG, Hoiana, and Thien Minh Group, alongside top-tier Online Travel Agencies (OTAs) such as Booking.com, Agoda, Traveloka, and Klook.

The event will also welcome destination marketing and international media experts, representatives from global hotel management groups like IHG, Marriott, Accor, and Hilton, and well-known local brands.

During the workshop, all parties will discuss and sign strategic cooperation agreements covering:

• Digital promotion and communication: Collaborating with OTAs on regular promotional campaigns, livestreams, and booking campaigns.
• Product development: Creating attractive tourism packages, organizing “Da Nang Flash Sales,” and integrating local products (tours, tickets) onto digital platforms.
• Business support: Providing training and assistance to help local small and medium-sized enterprises (SMEs) get listed on OTA platforms.
• Data sharing: Exchanging information on tourist behavior and new products to optimize business operations.

Parties will sign a Memorandum of Understanding (MOU) for a term of 1-2 years, committing to a specific 12-month roadmap covering communication plans, sales products, and key performance indicators (KPIs).

Outlook and Vision

The “Da Nang – Digitally Connected, Globally Elevated” workshop is poised to open a new chapter for Da Nang’s tourism. It’s expected to foster close collaboration and create a strong digital push. Through these efforts, the beautiful coastal city will continue to strengthen its position, aiming to become a leading destination not only in Vietnam but on the global tourism map.