RETURN TO ORIGINS – AS DA NANG TOURISM ENTERS A NEW ERA

Entering 2026, Đà Nẵng tourism recorded positive growth signals from the very first month of the year, creating a favorable foundation for the peak season of Tết Nguyên đán Bính Ngọ and the early-spring travel period. Not only recovering in scale, the city’s tourism landscape is also showing a clear shift toward deeper experiences—connected to culture, festivals, and travelers’ emotions.

Đà Nẵng tourism brightens early in the year thanks to growth in accommodation and air connectivity

In January 2026, Đà Nẵng tourism recorded strong momentum with 1.223 million accommodation guests, up 11.6% compared to the same period last year. International visitors continued to be the primary driver, reaching 715.8 thousand (+13.1%), while domestic visitors reached 507.6 thousand (+9.5%). The trend of longer stays was evident as overnight guests exceeded 1.069 million, helping push accommodation and food & beverage revenue to VND 4,614 billion, up 13.6%.

This growth was strongly supported by an expanded aviation network, with around 4,500 flights arriving in Đà Nẵng in January 2026 (+15.4%), especially the rise in international routes (+20.2%) and the restoration of the Phnom Penh – Đà Nẵng route. In the following months, the opening of additional new domestic and international routes is expected to further spread visitor flows and extend the city’s early-year tourism season.

The expanded aviation network with more than 4,500 flights in January 2026 helped create early-year growth momentum for Đà Nẵng tourism (Source: Danang Fantasticity)

“Return to Origins” – When tourism returns to true values

In 2026, amid a world overflowing with copied experiences and virtual values, people increasingly yearn to rediscover authentic emotions in every journey. Đà Nẵng steps into the new year with the communication campaign “Return to Origins – Chạm về nguyên bản” as a gentle invitation—awakening senses and emotions that seem to have been forgotten.

“Chạm” (Touch) is the act of removing the distance between travelers and the destination. “Về” (Return) is a return to oneself, to the primal emotions within a travel journey. And “Nguyên bản” (Origins/Authentic) is an affirmation of the unique, non-replicable beauty of the spirit of the land and the spirit of the people of xứ Quảng within the Đà Nẵng space—values that are not loud, yet enduring, capable of touching deeply and staying long in each traveler’s memory.

The “Cham ve nguyen ban” campaign positions Da Nang as a destination of authentic experiences connected with culture and emotion (Source: Danang Fantasticity)

Therefore, the “Cham ve nguyen ban” campaign does not stop at a communication message; it is also translated into a development direction for tourism products and experiences, opening a new approach for tourism businesses, hotels, and restaurants to tell the destination’s story through local values and emotional depth.

Tet Nguyen dan Binh Ngo 2026 festival series – Multi-space, multi-experience

Tet Nguyen dan Binh Ngo 2026 continues to affirm Da Nang’s appeal on the domestic and international tourism map. According to data from online travel platforms, Da Nang is among the destinations most searched by Vietnamese travelers for Tet 2026, thanks to its flexible ability to meet diverse needs: from relaxation and festival experiences to exploring heritage and community life.

In that context, the festival series “Tet Binh Ngo 2026 – Multi-space, multi-experience” is implemented as an important highlight, expanding the Tet celebration space from the modern city to heritage sites, rural villages, and mountainous areas. The spring atmosphere begins with an artistic fireworks program on New Year’s Eve at six launch sites across the city, spreading New Year joy from the urban center to riverside and seaside spaces.

New Year’s Eve fireworks at six launch sites across the city kick off the spring atmosphere of Da Nang for Binh Ngo 2026 (Source: Danang Fantasticity)

Throughout February and early March 2026, a series of spring festivals continues vibrantly: Hoi Tet Hoi An recreates the traditional Tet space of the ancient town; the Light & Heritage Festival at Dao Ky Uc Hoi An creates a highlight for nighttime tourism; the Tulip Flower Festival at Sun World Ba Na Hills brings a brilliant spring outing space; the Tra Que Cau Bong ceremony, the Nui Than Tai God of Wealth Festival, and the cultural program “Sac mau Tra Van” open up tranquil experiences connected with nature and the life of the local community.

When authentic values are awakened from resort spaces

In the journey of realizing the spirit of “Cham ve nguyen ban,” Da Nang tourism is shaped not only by growth figures or large-scale festival series, but also by resort spaces that quietly tell cultural stories through real experiences. There, visitors do not simply stay; they live within the cultural rhythm of the destination.

Along Da Nang’s coastline, Furama Resort & Villas Da Nang is one of the representative spaces of this trend. During Tet Nguyen dan, the image of the Cho Que Tet is vividly recreated within the resort grounds with lively Lion–Unicorn–Dragon dances, calligraphy stalls, banh chung wrapping, culinary performances with artisans, and folk music and dance programs from Vietnam’s three regions. The market not only brings a festive atmosphere, but also evokes simple, warm Vietnamese Tet memories, where visitors can feel Tet with all senses.

Cho Que Tet – a highlight of traditional Tet experiences at Furama Resort & Villas Da Nang.

For detailed information about Cho Que Tet 2026, please see more here.

In parallel, hands-on and culture-connecting experiences such as traditional lantern making, Vietnamese phin coffee brewing, cooking classes, or basic Vietnamese language classes are naturally integrated into the resort journey, helping visitors—especially international guests—better understand Vietnamese daily life, customs, and the spirit of hospitality. Each small activity becomes an emotional touchpoint, helping turn a resort holiday into a journey of cultural exchange.

Cultural experience activities are integrated into the resort journey, helping visitors better understand Vietnamese life and customs

Cuisine is also an important slice of the authentic experience. Spaces such as Danaksara restaurant with authentic Central Vietnamese cuisine, Taya House tucked away in the Lagoon garden with a refined wellness menu, or V-Senses Cafe recreating an old Northern Vietnamese atmosphere, all contribute to inviting visitors into a journey of discovering Vietnamese culture through flavors. There, each dish is not only to be tasted, but to be felt—felt as the land, the people, and the local values that endure over time.

Taya House restaurant

V-Senses Cafe – Vietnamese Heritage House

Danaksara restaurant

Da Nang – Where authentic values are awakened

With a positive growth foundation in the first month of 2026, the boost from the “Cham ve nguyen ban” campaign, the richly distinctive Tet festival series, and the strong recovery of the aviation network, Da Nang is stepping into a new spring with many expectations.

Not only a vibrant destination during Tet, Da Nang is gradually affirming itself as a place where authentic values are awakened—where each journey is an experience that touches emotions and each trip leaves a very unique resonance in visitors’ hearts.