DA NANG ACCELERATES TOURISM PROMOTION TOWARD YEAR-END

To enhance its appeal to both domestic and international visitors during the final months of 2025, while creating momentum for 2026, Da Nang City is rolling out a series of large-scale communication, promotion, and tourism marketing activities. These efforts aim to strengthen the city’s brand positioning as a youthful, dynamic, and experience-rich destination.

Over 30 content creators (Kreators) from India and the Middle East explored and documented their journey across Da Nang’s top attractions (Source: Da Nang Newspaper)

Building New “Image Ambassadors” for Da Nang Tourism

At the end of September, more than 30 content creators (Kreators) from India and the Middle East embarked on a 4-day, 3-night journey to Da Nang’s famous attractions such as SunWorld Ba Na Hills, VinWonders Nam Hoi An, and Vinpearl Nam Hoi An Golf Resort.
The trip, organized by the online travel platform Klook, aimed to promote Da Nang’s image through vibrant videos and storytelling across social media platforms.

Over 30 content creators (Kreators) from India and the Middle East explored and documented their journey across Da Nang’s top attractions (Source: Da Nang Newspaper)

According to Mr. Shivam Tyagi, Marketing Director of Klook India and the Middle East, the event marked a strategic collaboration in creative content marketing, contributing to positioning Vietnam as one of Asia’s most inspiring destinations.
Ms. Nguyen Thi Hong Tham, Director of Da Nang Tourism Promotion Center, noted that collaborating with KOLs, KOCs, and content creators is an inevitable trend in modern media. They serve as new “image ambassadors,” offering more intimate and engaging perspectives on the vibrant coastal city.
Da Nang has proactively developed policies to attract international KOLs, KOCs, and content creators from key markets such as Korea, Japan, China, Thailand, India, Malaysia, and the Middle East to film and share their experiences—spreading Da Nang’s image widely on TikTok, Instagram, YouTube, and other platforms.

International Cooperation and Long-Term Promotional Campaigns

The Da Nang Tourism Promotion Center has signed long-term MOUs with major online travel agencies (OTAs) such as Klook, Trip.com, TikTok Vietnam, KKDAY, and Yango Ads to build seasonal communication campaigns and co-branding activities between the city and international brands.
Promotional plans will run throughout the year, aligned with Da Nang’s signature events such as the Da Nang International Fireworks Festival (DIFF), Da Nang International Marathon, and the Enjoy Da Nang program.
These initiatives also highlight new tourism products including green tourism, culinary tourism, wellness tourism, and MICE tourism.

Expanding International Presence

From October 15–17, Da Nang participated in the ITB Asia 2025 tourism fair in Singapore under the theme “New Da Nang – New Experiences.”
The city’s booth showcased distinctive destinations such as Marble Mountains, Hoi An, and My Son Sanctuary, alongside its strengths in luxury resorts, golf, beach tourism, and MICE.

Da Nang’s booth at ITB Asia 2025 (Source: Da Nang Tourism Promotion Center)

Additionally, the Da Nang International Tourism Festival 2025, themed “Rising and Breaking Through,” will gather over 300 domestic and international tourism enterprises, creating opportunities for cooperation, trade, and destination promotion.

Impressive Growth of Da Nang’s Tourism Sector

According to the Da Nang Department of Culture, Sports and Tourism, Q3 2025 recorded stable growth in both revenue and visitor numbers.
In the first nine months, the city welcomed 14.4 million visitors, a 22.3% increase year-on-year, including 5.8 million international arrivals.
This strong recovery is driven by national-scale events like DIFF 2025 and Enjoy Da Nang, along with increasingly modern infrastructure such as Lien Chieu Port, Da Nang International Airport, and the expanded coastal road system.
Da Nang continues to affirm its status as the “Tourism Capital of Central Vietnam”, a leading hub for resorts and events.

Furama Resort & Villas Danang – A Highlight in Da Nang’s New Tourism Development Vision

Within Da Nang’s vibrant tourism landscape, Furama Resort & Villas Danang stands out as a symbol of the city’s core values: enhancing service quality, diversifying products, and expanding international markets.
Located on the pristine My Khe Beach, Furama Resort & Villas Danang is a top choice for both international and domestic travelers. With 198 rooms and 70 villas facing the sea or private pools, the resort caters to leisure, family, and MICE travelers—one of the city’s main focus areas.

As a long-term partner of the city in tourism promotion programs, Furama Resort & Villas Danang has contributed to showcasing Da Nang’s image by hosting numerous international events at the Ariyana Convention Centre Danang—the same venue that hosted the APEC 2017 Leaders’ Week.
This demonstrates Da Nang’s growing capability in MICE and event tourism.

At the same time, Furama Resort & Villas Danang emphasizes culinary and wellness tourism, aligning with Da Nang’s focus on “wellness tourism.”
Tàya House offers a perfect experience of the “clean eating – healthy living” philosophy amid lush greenery in the Lagoon Garden.
Its signature organic mushroom hotpot combo is crafted from fresh ingredients, delivering a naturally sweet and pure flavor.
Other restaurants like Steak House The Fan, Don Cipriani’s, and Café Indochine enrich the culinary experience.
Meanwhile, the V-Senses Wellness & Spa and various beach sports activities allow guests to rejuvenate and fully enjoy their stay.

With its prime location, professional service, and signature hospitality, Furama Resort & Villas Danang is more than a 5-star resort—it is a vital partner in the city’s tourism growth, helping realize Da Nang’s vision to become an international tourism and event hub in the coming years.