![\"\"](\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/2MY_0414-1024x683.jpg\")
N\u1ebfu giai \u0111o\u1ea1n 2022\u20132024 c\u00e2u h\u1ecfi l\u1edbn c\u1ee7a ng\u00e0nh l\u00e0 \u201cbao gi\u1edd kh\u00e1ch quay tr\u1edf l\u1ea1i?\u201d, th\u00ec d\u1eef li\u1ec7u n\u0103m 2026 cho th\u1ea5y c\u00e2u h\u1ecfi \u0111\u00e3 thay \u0111\u1ed5i.<\/p>\n
Kh\u00e1ch \u0111\u00e3 tr\u1edf l\u1ea1i. Th\u1eadm ch\u00ed \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, c\u1ea7u \u0111ang ch\u1ea1y nhanh h\u01a1n cung. V\u1ea5n \u0111\u1ec1 ti\u1ebfp theo l\u00e0 ng\u00e0nh kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam c\u00f3 chuy\u1ec3n \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch \u0111\u00f3 th\u00e0nh gi\u00e1 ph\u00f2ng, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n hay kh\u00f4ng.<\/p>\n
\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t trong b\u00e1o c\u00e1o c\u1ee7a STR | CoStar.<\/p>\n
Vi\u1ec7t Nam \u0111ang d\u1eabn \u0111\u1ea7u t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch s\u1ea1n trong khu v\u1ef1c<\/h3>\n
Theo d\u1eef li\u1ec7u STR | CoStar t\u00ednh \u0111\u1ebfn h\u1ebft th\u00e1ng 6\/2026, Vi\u1ec7t Nam n\u1ed5i l\u00ean r\u00f5 r\u1ec7t trong nh\u00f3m th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n
Gi\u00e1 ph\u00f2ng b\u00ecnh qu\u00e2n \u2013 ADR \u2013 c\u1ee7a Vi\u1ec7t Nam t\u0103ng 12,4% so v\u1edbi c\u00f9ng k\u1ef3, m\u1ee9c t\u0103ng cao nh\u1ea5t trong nh\u00f3m c\u00e1c qu\u1ed1c gia APAC \u0111\u01b0\u1ee3c STR so s\u00e1nh, v\u01b0\u1ee3t H\u00e0n Qu\u1ed1c v\u00e0 Indonesia c\u00f9ng \u1edf m\u1ee9c 11,6%. ADR b\u00ecnh qu\u00e2n c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 125 USD, \u0111\u1ee9ng sau Singapore, Australia, H\u00e0n Qu\u1ed1c, New Zealand, Th\u00e1i Lan v\u00e0 Nh\u1eadt B\u1ea3n nh\u01b0ng \u0111\u00e3 b\u01b0\u1edbc v\u00e0o nh\u00f3m gi\u00e1 ph\u00f2ng \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a khu v\u1ef1c.<\/p>\n
\u0110\u1ed3ng th\u1eddi, c\u00f4ng su\u1ea5t ph\u00f2ng c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 63% v\u00e0 c\u0169ng ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 c\u1ea3i thi\u1ec7n m\u1ea1nh nh\u1ea5t trong nh\u00f3m so s\u00e1nh.<\/p>\n
Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 k\u1ebft qu\u1ea3 t\u1ed5ng h\u1ee3p: RevPAR \u2013 doanh thu ph\u00f2ng tr\u00ean m\u1ed7i ph\u00f2ng s\u1eb5n c\u00f3 \u2013 c\u1ee7a Vi\u1ec7t Nam t\u0103ng t\u1edbi 23,3% trong s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2026, cao nh\u1ea5t trong nh\u00f3m c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 \u0111\u01b0\u1ee3c STR kh\u1ea3o s\u00e1t. Indonesia \u0111\u1ee9ng ti\u1ebfp theo v\u1edbi m\u1ee9c t\u0103ng 11,8%, Philippines 5,9%, Singapore 4%, Th\u00e1i Lan 1%, trong khi Malaysia gi\u1ea3m nh\u1eb9 0,2%.<\/p>\n
\u0110\u00f3 l\u00e0 kho\u1ea3ng c\u00e1ch r\u1ea5t l\u1edbn.<\/p>\n
STR | CoStar v\u00ec v\u1eady \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh \u0111\u00e1ng ch\u00fa \u00fd: Vi\u1ec7t Nam \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1, d\u1eabn \u0111\u1ea7u khu v\u1ef1c v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng occupancy, ADR v\u00e0 RevPAR.<\/p>\n
Nh\u1eefng con s\u1ed1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi b\u1ee9c tranh l\u1edbn h\u01a1n c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam.<\/p>\n
Theo C\u1ee5c Th\u1ed1ng k\u00ea, trong s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2026, Vi\u1ec7t Nam \u0111\u00f3n kho\u1ea3ng 12,3 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, t\u0103ng 14,9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u00e0 \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t c\u1ee7a s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m trong nhi\u1ec1u n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. Trong \u0111\u00f3, h\u01a1n 10,1 tri\u1ec7u l\u01b0\u1ee3t \u0111\u1ebfn b\u1eb1ng \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng, chi\u1ebfm 82,6%. (C\u1ee5c Qu\u1ea3n l\u00fd T\u00e0i nguy\u00ean N\u01b0\u1edbc Vi\u1ec7t Nam\u2060\ufffc)<\/p>\n
S\u1ee9c c\u1ea7u du l\u1ecbch v\u00ec v\u1eady kh\u00f4ng ch\u1ec9 ph\u1ee5c h\u1ed3i m\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ec1n t\u1ea3ng cho ng\u00e0nh l\u01b0u tr\u00fa n\u00e2ng gi\u00e1.<\/p>\n M\u1ed9t trong nh\u1eefng bi\u1ec3u \u0111\u1ed3 \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t c\u1ee7a b\u00e1o c\u00e1o STR | CoStar l\u00e0 t\u01b0\u01a1ng quan gi\u1eefa t\u0103ng tr\u01b0\u1edfng cung ph\u00f2ng v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ea7u.<\/p>\n Trong ph\u1ea7n l\u1edbn giai \u0111o\u1ea1n t\u1eeb \u0111\u1ea7u 2025 \u0111\u1ebfn th\u00e1ng 6\/2026, t\u1ed1c \u0111\u1ed9 t\u0103ng c\u1ea7u ph\u00f2ng t\u1ea1i Vi\u1ec7t Nam li\u00ean t\u1ee5c cao h\u01a1n nhi\u1ec1u so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng ngu\u1ed3n cung.<\/p>\n \u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n Khi cung t\u0103ng nhanh h\u01a1n c\u1ea7u, th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng ph\u1ea3i c\u1ea1nh tranh b\u1eb1ng gi\u00e1, promotion v\u00e0 OTA discount.<\/p>\n Ng\u01b0\u1ee3c l\u1ea1i, khi c\u1ea7u t\u0103ng nhanh h\u01a1n cung, doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n \u201cb\u00e1n \u0111\u01b0\u1ee3c ph\u00f2ng\u201d<\/p>\n sang:<\/p>\n \u201cb\u00e1n \u0111\u00fang gi\u00e1 v\u00e0 t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng ph\u00f2ng\u201d.<\/p>\n STR nh\u1eadn \u0111\u1ecbnh nhu c\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi l\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf k\u1ef7 l\u1ee5c, ch\u00ednh s\u00e1ch visa thu\u1eadn l\u1ee3i h\u01a1n, k\u1ebft n\u1ed1i h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 v\u00e0 ho\u1ea1t \u0111\u1ed9ng MICE m\u1edf r\u1ed9ng.<\/p>\n \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng th\u01b0\u1edbc \u0111o quan tr\u1ecdng c\u1ee7a giai \u0111o\u1ea1n t\u1edbi kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 occupancy.<\/p>\n N\u00f3 ph\u1ea3i chuy\u1ec3n d\u1ea7n sang ADR, RevPAR, Total RevPAR v\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u00e1ng suy ngh\u0129 nh\u1ea5t c\u1ee7a b\u00e1o c\u00e1o n\u1eb1m \u1edf c\u01a1 c\u1ea5u ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n.<\/p>\n Trong 12 th\u00e1ng t\u00ednh \u0111\u1ebfn th\u00e1ng 6\/2026, c\u00f4ng su\u1ea5t ph\u00f2ng c\u1ee7a nh\u00f3m Luxury & Upper Upscale \u0111\u1ea1t kho\u1ea3ng 63,8%; nh\u00f3m Upscale & Upper Midscale kho\u1ea3ng 60,8%, trong khi Midscale & Economy ch\u1ec9 kho\u1ea3ng 43,2%.<\/p>\n M\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u00f3, th\u00e1ng 6\/2025, c\u00e1c m\u1ee9c t\u01b0\u01a1ng \u1ee9ng l\u00e0 kho\u1ea3ng 58%, 56% v\u00e0 45,8%.<\/p>\n \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 nhu c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ec1u. Kh\u00e1ch \u0111ang nghi\u00eang nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac cao c\u1ea5p.<\/p>\n Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 xu\u1ea5t hi\u1ec7n \u1edf gi\u00e1 ph\u00f2ng.<\/p>\n ADR rolling 12 months c\u1ee7a Luxury & Upper Upscale t\u1ea1i Vi\u1ec7t Nam t\u0103ng t\u1eeb kho\u1ea3ng 136 USD v\u00e0o th\u00e1ng 6\/2024 l\u00ean 141 USD v\u00e0o th\u00e1ng 6\/2025 v\u00e0 154 USD v\u00e0o th\u00e1ng 6\/2026.<\/p>\n Trong khi \u0111\u00f3, ADR nh\u00f3m Upscale & Upper Midscale \u0111\u1ea1t kho\u1ea3ng 79,3 USD v\u00e0 Midscale & Economy kho\u1ea3ng 40,6 USD v\u00e0o th\u00e1ng 6\/2026.<\/p>\n \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1ch s\u1ea1n 5 sao t\u0103ng gi\u00e1.<\/p>\n N\u00f3 ph\u1ea3n \u00e1nh m\u1ed9t chuy\u1ec3n d\u1ecbch r\u1ed9ng h\u01a1n: du kh\u00e1ch \u0111\u1ebfn Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m, v\u1ecb tr\u00ed v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p.<\/p>\n \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn cho c\u00e1c resort, luxury hotel, wellness, gastronomy, golf, MICE v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cao.<\/p>\n Ph\u1ea7n so s\u00e1nh c\u00e1c th\u1ecb tr\u01b0\u1eddng ngh\u1ec9 d\u01b0\u1ee1ng mang t\u1edbi m\u1ed9t t\u00edn hi\u1ec7u th\u1eadm ch\u00ed c\u00f2n m\u1ea1nh h\u01a1n.<\/p>\n Trong s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2026, Ph\u00fa Qu\u1ed1c \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng RevPAR kho\u1ea3ng 46%; Nha Trang \u2013 Cam Ranh 44%; \u0110\u00e0 N\u1eb5ng 15%.<\/p>\n Trong c\u00f9ng b\u1ea3ng so s\u00e1nh, Goa \u0111\u1ea1t kho\u1ea3ng 13%, Bali 3%, Maldives 1%, Phuket g\u1ea7n nh\u01b0 kh\u00f4ng t\u0103ng v\u00e0 Langkawi gi\u1ea3m kho\u1ea3ng 7%.<\/p>\n N\u00f3i c\u00e1ch kh\u00e1c, ba resort market l\u1edbn c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec1u \u0111ang n\u1eb1m trong nh\u00f3m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t.<\/p>\n Bi\u1ec3u \u0111\u1ed3 d\u00e0i h\u1ea1n c\u1ee7a STR c\u00f2n cho th\u1ea5y occupancy c\u1ee7a \u0110\u00e0 N\u1eb5ng v\u00e0 Ph\u00fa Qu\u1ed1c \u0111ang thu h\u1eb9p \u0111\u00e1ng k\u1ec3 kho\u1ea3ng c\u00e1ch v\u1edbi Bali, Phuket, Maldives v\u00e0 c\u00e1c resort market l\u00e2u \u0111\u1eddi c\u1ee7a ch\u00e2u \u00c1.<\/p>\n \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n \u0111\u1ecbnh v\u1ecb.<\/p>\n Vi\u1ec7t Nam kh\u00f4ng c\u00f2n ch\u1ec9 c\u1ea1nh tranh v\u1edbi ch\u00ednh m\u00ecnh \u2013 \u0110\u00e0 N\u1eb5ng v\u1edbi Nha Trang, hay Ph\u00fa Qu\u1ed1c v\u1edbi \u0110\u00e0 N\u1eb5ng.<\/p>\n \u0110\u1ed1i th\u1ee7 c\u1ee7a ch\u00fang ta ng\u00e0y c\u00e0ng l\u00e0 Phuket, Bali, Maldives, Goa v\u00e0 nh\u1eefng resort destination qu\u1ed1c t\u1ebf.<\/p>\n Ti\u00eau chu\u1ea9n s\u1ea3n ph\u1ea9m, marketing, h\u00e0ng kh\u00f4ng, tr\u1ea3i nghi\u1ec7m, nh\u00e2n l\u1ef1c v\u00e0 revenue management v\u00ec th\u1ebf c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1eb7t b\u1eb1ng qu\u1ed1c t\u1ebf.<\/p>\n Ph\u00fa Qu\u1ed1c l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n STR ghi nh\u1eadn RevPAR s\u00e1u th\u00e1ng \u0111\u1ea7u 2026 c\u1ee7a Ph\u00fa Qu\u1ed1c t\u0103ng kho\u1ea3ng 46%, cao nh\u1ea5t trong ba th\u1ecb tr\u01b0\u1eddng resort l\u1edbn c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch.<\/p>\n Nh\u01b0ng \u0111i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n n\u1eb1m trong c\u01a1 c\u1ea5u gi\u00e1.<\/p>\n Bi\u1ec3u \u0111\u1ed3 v\u1ec1 ADR c\u1ee7a Ph\u00fa Qu\u1ed1c cho th\u1ea5y nh\u00f3m Luxury & Upper Upscale \u0111\u00e3 t\u0103ng t\u1eeb kho\u1ea3ng 140\u2013150 USD trong nh\u1eefng n\u0103m 2023\u20132024 l\u00ean kho\u1ea3ng 180 USD tr\u1edf l\u00ean v\u00e0o gi\u1eefa n\u0103m 2026.<\/p>\n \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1eaft \u0111\u1ea7u th\u01b0\u1edfng cho nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ee7 s\u1ee9c t\u1ea1o ra premium demand.<\/p>\n Trong b\u1ed1i c\u1ea3nh Ph\u00fa Qu\u1ed1c chu\u1ea9n b\u1ecb cho APEC 2027 v\u00e0 ti\u1ebfp t\u1ee5c n\u00e2ng c\u1ea5p m\u1ea1nh h\u1ea1 t\u1ea7ng h\u00e0ng kh\u00f4ng, \u0111\u00f4 th\u1ecb v\u00e0 l\u01b0u tr\u00fa, kh\u1ea3 n\u0103ng n\u00e2ng gi\u00e1 tr\u1ecb kh\u00e1ch thay v\u00ec ch\u1ec9 n\u00e2ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch s\u1ebd l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n N\u1ebfu ph\u1ea3i ch\u1ecdn m\u1ed9t t\u1eeb \u0111\u1ec3 m\u00f4 t\u1ea3 \u0110\u00e0 N\u1eb5ng t\u1eeb d\u1eef li\u1ec7u STR n\u0103m nay th\u00ec c\u00f3 l\u1ebd kh\u00f4ng c\u00f2n l\u00e0 recovery.<\/p>\n STR s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch di\u1ec5n \u0111\u1ea1t r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd:<\/p>\n \u201cDa Nang has evolved beyond recovery.\u201d<\/p>\n T\u1ee9c l\u00e0 \u0110\u00e0 N\u1eb5ng \u0111\u00e3 \u0111i qua c\u00e2u chuy\u1ec7n ph\u1ee5c h\u1ed3i.<\/p>\n S\u1ed1 li\u1ec7u du l\u1ecbch ch\u00ednh th\u1ee9c c\u0169ng c\u1ee7ng c\u1ed1 nh\u1eadn \u0111\u1ecbnh n\u00e0y.<\/p>\n Trong s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2026, c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa t\u1ea1i \u0110\u00e0 N\u1eb5ng ph\u1ee5c v\u1ee5 g\u1ea7n 9,8 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch, t\u0103ng 22,5% so v\u1edbi c\u00f9ng k\u1ef3. Trong \u0111\u00f3 g\u1ea7n 5,2 tri\u1ec7u l\u00e0 kh\u00e1ch qu\u1ed1c t\u1ebf, t\u0103ng t\u1edbi 28,7%, chi\u1ebfm 52,8% t\u1ed5ng l\u01b0\u1ee3t kh\u00e1ch l\u01b0u tr\u00fa. (\u0110\u00e0 N\u1eb5ng Fantasticity\u2060\ufffc)<\/p>\n \u0110\u00e1ng ch\u00fa \u00fd h\u01a1n n\u1eefa, \u0111\u1ebfn h\u1ebft th\u00e1ng 7, s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch do c\u01a1 s\u1edf l\u01b0u tr\u00fa ph\u1ee5c v\u1ee5 \u0111\u00e3 l\u00ean kho\u1ea3ng 12,1 tri\u1ec7u, t\u0103ng 24,8% so v\u1edbi c\u00f9ng k\u1ef3; kh\u00e1ch qu\u1ed1c t\u1ebf v\u01b0\u1ee3t 6 tri\u1ec7u l\u01b0\u1ee3t. (\u0110\u00e0 N\u1eb5ng Fantasticity\u2060\ufffc)<\/p>\n \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 ph\u1ee5c h\u1ed3i \u0111\u01a1n thu\u1ea7n sau Covid-19.<\/p>\n \u0110\u00e0 N\u1eb5ng \u0111ang b\u01b0\u1edbc sang m\u1ed9t chu k\u1ef3 ph\u00e1t tri\u1ec3n m\u1edbi.<\/p>\n Du l\u1ecbch bi\u1ec3n truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng g\u1eb7p b\u00e0i to\u00e1n seasonality.<\/p>\n Nh\u01b0ng bi\u1ec3u \u0111\u1ed3 occupancy c\u1ee7a STR cho th\u1ea5y c\u1ea5u tr\u00fac m\u00f9a v\u1ee5 c\u1ee7a \u0110\u00e0 N\u1eb5ng \u0111ang thay \u0111\u1ed5i.<\/p>\n So v\u1edbi bi\u00ean \u0111\u1ed9 c\u00f4ng su\u1ea5t l\u1ecbch s\u1eed 2013\u20132019, th\u00e1ng 1 v\u00e0 th\u00e1ng 3\/2026 n\u1ed5i l\u00ean \u0111\u1eb7c bi\u1ec7t m\u1ea1nh, v\u1edbi occupancy kho\u1ea3ng 68% v\u00e0 tr\u00ean 70%. STR g\u1ecdi hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y l\u00e0:<\/p>\n \u201cJanuary + March Crushed Shoulder Weakness.\u201d<\/p>\n \u00dd ngh\u0129a c\u1ee7a di\u1ec5n bi\u1ebfn n\u00e0y r\u1ea5t l\u1edbn.<\/p>\n N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y \u0110\u00e0 N\u1eb5ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o m\u00f9a h\u00e8, th\u00e0nh ph\u1ed1 \u0111ang c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed9t year-round destination \u2013 \u0111i\u1ec3m \u0111\u1ebfn quanh n\u0103m.<\/p>\n C\u00e1c \u0111\u01b0\u1eddng bay qu\u1ed1c t\u1ebf, kh\u00e1ch H\u00e0n Qu\u1ed1c, Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9, Australia, ch\u00e2u \u00c2u, kh\u00e1ch golf, MICE, wedding, l\u1ec5 h\u1ed9i, s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a \u2013 ngh\u1ec7 thu\u1eadt v\u00e0 \u1ea9m th\u1ef1c \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n l\u1ea5p \u0111\u1ea7y nh\u1eefng th\u00e1ng t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 shoulder season.<\/p>\n \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 n\u00e2ng hi\u1ec7u su\u1ea5t t\u00e0i s\u1ea3n kh\u00e1ch s\u1ea1n.<\/p>\n \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng MICE \u0110\u00e0 N\u1eb5ng.<\/p>\n Bi\u1ec3u \u0111\u1ed3 ph\u00e2n kh\u00fac c\u1ee7a STR cho th\u1ea5y t\u1ef7 tr\u1ecdng occupancy t\u1eeb Transient t\u0103ng r\u1ea5t nhanh:<\/p>\n 34,9% v\u00e0o th\u00e1ng 6\/2024 \u2192 40,6% th\u00e1ng 6\/2025 \u2192 50,5% th\u00e1ng 6\/2026.<\/p>\n Ng\u01b0\u1ee3c l\u1ea1i, Group gi\u1ea3m:<\/p>\n 19,6% \u2192 17,7% \u2192 ch\u1ec9 c\u00f2n 12,7%.<\/p>\n Contract gi\u1eef t\u1ef7 tr\u1ecdng nh\u1ecf, kho\u1ea3ng 3,3%.<\/p>\n \u0110\u00e2y v\u1eeba l\u00e0 th\u00e0nh c\u00f4ng, v\u1eeba l\u00e0 c\u1ea3nh b\u00e1o.<\/p>\n Th\u00e0nh c\u00f4ng v\u00ec kh\u00e1ch FIT, leisure v\u00e0 transient \u0111ang t\u0103ng m\u1ea1nh.<\/p>\n Nh\u01b0ng n\u1ebfu \u0110\u00e0 N\u1eb5ng mu\u1ed1n tr\u1edf th\u00e0nh MICE & Event Destination h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1, vi\u1ec7c t\u1ef7 tr\u1ecdng group gi\u1ea3m t\u1eeb g\u1ea7n 20% xu\u1ed1ng c\u00f2n kho\u1ea3ng 13% \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n Li\u1ec7u t\u0103ng tr\u01b0\u1edfng kh\u00e1ch ngh\u1ec9 d\u01b0\u1ee1ng \u0111ang di\u1ec5n ra nhanh h\u01a1n kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n MICE c\u1ee7a th\u00e0nh ph\u1ed1?<\/p>\n \u0110\u00e0 N\u1eb5ng kh\u00f4ng n\u00ean l\u1ef1a ch\u1ecdn gi\u1eefa leisure v\u00e0 MICE.<\/p>\n Th\u00e0nh ph\u1ed1 c\u1ea7n c\u1ea3 hai.<\/p>\n B\u1edfi MICE c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o c\u1ea7u trong ng\u00e0y th\u01b0\u1eddng, m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u00e0 nh\u1eefng th\u00e1ng v\u1ed1n kh\u00f3 b\u00e1n; \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn nh\u00f3m kh\u00e1ch doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cao cho ph\u00f2ng, F&B, banquet, transport, entertainment v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m sau h\u1ed9i ngh\u1ecb.<\/p>\n M\u1ed9t slide r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd trong b\u00e1o c\u00e1o STR mang t\u00ean:<\/p>\n \u201cWhere Events Create Opportunity.\u201d<\/p>\n Bi\u1ec3u \u0111\u1ed3 booking-on-the-books cho 365 ng\u00e0y ti\u1ebfp theo c\u1ee7a \u0110\u00e0 N\u1eb5ng cho th\u1ea5y c\u00e1c \u0111i\u1ec3m nh\u00f4 l\u00ean r\u00f5 r\u1ec7t quanh nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00f3 s\u1ef1 ki\u1ec7n ho\u1eb7c nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t.<\/p>\n \u0110i\u1ec1u n\u00e0y \u0111\u01b0a \u0111\u1ebfn m\u1ed9t c\u00e1ch nh\u00ecn m\u1edbi.<\/p>\n Festival, concert, marathon, convention, exhibition hay international forum kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ch\u1ec9 b\u1eb1ng s\u1ed1 ng\u01b0\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n.<\/p>\n M\u1ed9t event c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi t\u1ea1o:<\/p>\n air seats \u2192 room nights \u2192 occupancy \u2192 ADR \u2192 F&B \u2192 transport \u2192 retail \u2192 entertainment \u2192 destination exposure.<\/p>\n V\u00ec v\u1eady, s\u1ef1 ki\u1ec7n th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t demand generator.<\/p>\n N\u1ebfu th\u00e0nh ph\u1ed1 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o \u0111\u01b0\u1ee3c l\u1ecbch s\u1ef1 ki\u1ec7n quanh n\u0103m, \u0111\u1eb7c bi\u1ec7t v\u00e0o c\u00e1c shoulder period, event strategy \u0111\u1ed3ng th\u1eddi tr\u1edf th\u00e0nh destination revenue strategy.<\/p>\n \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 HORECFEX Vietnam, Danang International Tourism Festival, c\u00e1c h\u1ed9i ngh\u1ecb qu\u1ed1c t\u1ebf, festival \u0111i\u1ec7n \u1ea3nh, \u00e2m nh\u1ea1c, th\u1ec3 thao, l\u1ec5 h\u1ed9i bi\u1ec3n v\u00e0 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh v\u0103n h\u00f3a l\u1edbn ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ec7 sinh th\u00e1i du l\u1ecbch \u0110\u00e0 N\u1eb5ng.<\/p>\n Tuy nhi\u00ean, b\u1ee9c tranh c\u1ee7a \u0110\u00e0 N\u1eb5ng kh\u00f4ng ch\u1ec9 c\u00f3 m\u00e0u s\u00e1ng.<\/p>\n STR \u0111\u1eb7t ti\u00eau \u0111\u1ec1 cho ph\u1ea7n ngu\u1ed3n cung c\u1ee7a th\u00e0nh ph\u1ed1 l\u00e0:<\/p>\n \u201cSupply Boom, Rates Under Watch.\u201d<\/p>\n Bi\u1ec3u \u0111\u1ed3 pipeline cho th\u1ea5y l\u01b0\u1ee3ng ph\u00f2ng \u0111ang x\u00e2y d\u1ef1ng, \u1edf giai \u0111o\u1ea1n final planning v\u00e0 proposed t\u1ea1i \u0110\u00e0 N\u1eb5ng \u0111\u00e3 t\u0103ng m\u1ea1nh, t\u1ed5ng pipeline v\u00e0o gi\u1eefa n\u0103m 2026 ti\u1ebfn g\u1ea7n 13.000 ph\u00f2ng.<\/p>\n \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n N\u1ebfu ngu\u1ed3n cung t\u0103ng nhanh trong nh\u1eefng n\u0103m t\u1edbi, occupancy cao hi\u1ec7n nay ch\u01b0a ch\u1eafc t\u1ef1 \u0111\u1ed9ng t\u1ea1o ra ADR cao h\u01a1n.<\/p>\n Th\u1ecb tr\u01b0\u1eddng r\u1ea5t d\u1ec5 quay tr\u1edf l\u1ea1i c\u1ea1nh tranh b\u1eb1ng gi\u00e1 n\u1ebfu demand generation kh\u00f4ng theo k\u1ecbp supply.<\/p>\n V\u00ec v\u1eady, b\u00e0i to\u00e1n c\u1ee7a \u0110\u00e0 N\u1eb5ng ph\u1ea3i \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft c\u1ea3 hai v\u1ebf:<\/p>\n Supply development + Demand creation.<\/p>\n X\u00e2y th\u00eam kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111i c\u00f9ng m\u1edf th\u00eam \u0111\u01b0\u1eddng bay.<\/p>\n T\u0103ng ph\u00f2ng ph\u1ea3i \u0111i c\u00f9ng t\u0103ng event.<\/p>\n T\u0103ng resort ph\u1ea3i \u0111i c\u00f9ng t\u0103ng entertainment.<\/p>\n T\u0103ng convention facilities ph\u1ea3i \u0111i c\u00f9ng bidding c\u00e1c international congress.<\/p>\n V\u00e0 t\u0103ng kh\u00e1ch ph\u1ea3i \u0111i c\u00f9ng t\u0103ng willingness to pay.<\/p>\n STR \u0111\u01b0a ra m\u1ed9t k\u1ebft lu\u1eadn r\u1ea5t \u0111\u00e1ng l\u01b0u \u00fd: khi occupancy ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1, k\u1ebft qu\u1ea3 kinh doanh t\u01b0\u01a1ng lai c\u1ee7a Vi\u1ec7t Nam s\u1ebd ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o ADR growth v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n demand th\u00e0nh pricing power.<\/p>\n \u0110\u00e2y c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 giai \u0111o\u1ea1n chuy\u1ec3n ti\u1ebfp quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam.<\/p>\n Trong nhi\u1ec1u n\u0103m ch\u00fang ta quen h\u1ecfi:<\/p>\n \u201cKh\u00e1ch s\u1ea1n h\u00f4m nay bao nhi\u00eau ph\u1ea7n tr\u0103m ph\u00f2ng?\u201d<\/p>\n Nh\u01b0ng c\u00e2u h\u1ecfi ti\u1ebfp theo ph\u1ea3i l\u00e0:<\/p>\n \u201cCh\u00fang ta \u0111ang b\u00e1n ph\u00f2ng \u1edf m\u1ee9c gi\u00e1 n\u00e0o?\u201d<\/p>\n V\u00e0 xa h\u01a1n:<\/p>\n \u201cM\u1ed9t du kh\u00e1ch t\u1ea1o ra bao nhi\u00eau gi\u00e1 tr\u1ecb cho \u0111i\u1ec3m \u0111\u1ebfn?\u201d<\/p>\n M\u1ed9t kh\u00e1ch tr\u1ea3 200 USD cho ph\u00f2ng, d\u00f9ng spa, \u0103n t\u1ed1i, ch\u01a1i golf, tham d\u1ef1 concert v\u00e0 \u1edf b\u1ed1n \u0111\u00eam c\u00f3 gi\u00e1 tr\u1ecb kinh t\u1ebf r\u1ea5t kh\u00e1c m\u1ed9t kh\u00e1ch \u1edf m\u1ed9t \u0111\u00eam v\u1edbi ph\u00f2ng discount.<\/p>\n Do \u0111\u00f3, m\u1ee5c ti\u00eau c\u1ee7a ng\u00e0nh kh\u00f4ng th\u1ec3 m\u00e3i l\u00e0 more tourists.<\/p>\n N\u00f3 ph\u1ea3i chuy\u1ec3n d\u1ea7n th\u00e0nh:<\/p>\n Better tourists \u2013 Longer stay \u2013 Higher spend \u2013 Higher ADR \u2013 Higher RevPAR.<\/p>\n B\u00e1o c\u00e1o c\u1ee7a STR c\u0169ng g\u1ee3i m\u1edf m\u1ed9t h\u01b0\u1edbng \u0111i \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi \u0110\u00e0 N\u1eb5ng.<\/p>\n Khi l\u01b0\u1ee3ng kh\u00e1ch leisure \u0111\u00e3 t\u0103ng m\u1ea1nh nh\u01b0ng group demand l\u1ea1i suy gi\u1ea3m, th\u00e0nh ph\u1ed1 c\u1ea7n m\u1ed9t giai \u0111o\u1ea1n k\u00edch c\u1ea7u MICE v\u00e0 s\u1ef1 ki\u1ec7n m\u1ea1nh h\u01a1n.<\/p>\n \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 \u0111i t\u00ecm h\u1ed9i ngh\u1ecb.<\/p>\n \u0110\u00e0 N\u1eb5ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i r\u1ed9ng h\u01a1n:<\/p>\n MICE + Festivals + Concerts + Sports + Film + Technology + Finance + Innovation + Gastronomy + Wellness + Golf + Weddings.<\/p>\n M\u1ed9t convention centre khi \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u201cph\u1ee5c v\u1ee5 kh\u00e1ch \u0111\u00e3 \u0111\u1ebfn \u0110\u00e0 N\u1eb5ng\u201d.<\/p>\n N\u00f3 tr\u1edf th\u00e0nh n\u01a1i t\u1ea1o ra l\u00fd do \u0111\u1ec3 kh\u00e1ch \u0111\u1ebfn \u0110\u00e0 N\u1eb5ng.<\/p>\n M\u1ed9t festival \u0111i\u1ec7n \u1ea3nh mang ngh\u1ec7 s\u0129, nh\u00e0 s\u1ea3n xu\u1ea5t, truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1n gi\u1ea3 t\u1edbi th\u00e0nh ph\u1ed1.<\/p>\n M\u1ed9t di\u1ec5n \u0111\u00e0n c\u00f4ng ngh\u1ec7 mang CEO, startup, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 chuy\u00ean gia.<\/p>\n M\u1ed9t h\u1ed9i ngh\u1ecb y khoa mang b\u00e1c s\u0129 v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n d\u01b0\u1ee3c.<\/p>\n M\u1ed9t concert mang h\u00e0ng ngh\u00ecn kh\u00e1n gi\u1ea3.<\/p>\n M\u1ed9t tri\u1ec3n l\u00e3m kh\u00e1ch s\u1ea1n \u2013 nh\u00e0 h\u00e0ng nh\u01b0 HORECFEX mang c\u1ea3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh t\u1edbi \u0110\u00e0 N\u1eb5ng.<\/p>\n M\u1ed7i event c\u00f3 th\u1ec3 t\u1ea1o h\u00e0ng ngh\u00ecn room nights, \u0111\u1eb7c bi\u1ec7t n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u1ea7u.<\/p>\n \u0110\u00f3 ch\u00ednh l\u00e0 Event Economy.<\/p>\n D\u1eef li\u1ec7u STR | CoStar 2026 mang t\u1edbi cho ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u1ea5t t\u00edch c\u1ef1c.<\/p>\n Vi\u1ec7t Nam hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t khu v\u1ef1c; c\u1ea7u t\u0103ng nhanh h\u01a1n cung; ADR v\u00e0 RevPAR t\u0103ng; ph\u00e2n kh\u00fac luxury h\u01b0\u1edfng l\u1ee3i r\u00f5 r\u1ec7t; Ph\u00fa Qu\u1ed1c, Nha Trang \u2013 Cam Ranh v\u00e0 \u0110\u00e0 N\u1eb5ng \u0111ang thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi nh\u1eefng resort destination n\u1ed5i ti\u1ebfng c\u1ee7a ch\u00e2u \u00c1.<\/p>\n Nh\u01b0ng nh\u1eefng con s\u1ed1 t\u1ed1t c\u0169ng \u0111\u1eb7t ra m\u1ed9t y\u00eau c\u1ea7u cao h\u01a1n.<\/p>\n Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i \u0111\u00e3 g\u1ea7n k\u1ebft th\u00fac. Giai \u0111o\u1ea1n t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb ph\u1ea3i b\u1eaft \u0111\u1ea7u.<\/p>\n \u0110\u1ed1i v\u1edbi Vi\u1ec7t Nam, \u0111i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 chuy\u1ec3n t\u1eeb t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch sang t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch.<\/p>\n \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, \u0111\u00f3 l\u00e0 chuy\u1ec3n t\u1eeb ch\u1ea1y occupancy sang qu\u1ea3n tr\u1ecb ADR, RevPAR v\u00e0 profitability.<\/p>\n C\u00f2n \u0111\u1ed1i v\u1edbi \u0110\u00e0 N\u1eb5ng, b\u01b0\u1edbc ti\u1ebfn ti\u1ebfp theo c\u00f3 th\u1ec3 l\u1edbn h\u01a1n n\u1eefa:<\/p>\n T\u1eeb Beach Destination \u2192 Resort Destination \u2192 MICE & Event Destination \u2192 High-value Tourism Destination.<\/p>\n V\u00e0 d\u1eef li\u1ec7u STR n\u0103m 2026 cho th\u1ea5y \u0110\u00e0 N\u1eb5ng \u0111ang c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng r\u1ea5t thu\u1eadn l\u1ee3i \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc chuy\u1ec3n \u0111\u00f3.<\/p>\n C\u00e2u h\u1ecfi c\u00f2n l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 \u201cLi\u1ec7u kh\u00e1ch c\u00f3 \u0111\u1ebfn hay kh\u00f4ng?\u201d<\/p>\n Kh\u00e1ch \u0111ang \u0111\u1ebfn, v\u00e0 \u0111ang \u0111\u1ebfn ng\u00e0y c\u00e0ng nhi\u1ec1u.<\/p>\n C\u00e2u h\u1ecfi c\u1ee7a giai \u0111o\u1ea1n ti\u1ebfp theo l\u00e0:<\/p>\n \u0110\u00e0 N\u1eb5ng s\u1ebd t\u1ea1o ra bao nhi\u00eau gi\u00e1 tr\u1ecb t\u1eeb m\u1ed7i du kh\u00e1ch \u2013 v\u00e0 t\u1ea1o th\u00eam bao nhi\u00eau l\u00fd do \u0111\u1ec3 h\u1ecd quay tr\u1edf l\u1ea1i quanh n\u0103m?<\/p>\n","protected":false},"excerpt":{"rendered":" C\u00e1c d\u1eef li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb STR | CoStar Group \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i HORECFEX Vietnam 2026 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd: c\u00f4ng su\u1ea5t ph\u00f2ng, gi\u00e1 ph\u00f2ng v\u00e0 RevPAR c\u00f9ng t\u0103ng, c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn ngh\u1ec9 d\u01b0\u1ee1ng Vi\u1ec7t Nam v\u01b0\u1ee3t l\u00ean nhi\u1ec1u<\/p>\n","protected":false},"author":2,"featured_media":47423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-47431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/posts\/47431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/comments?post=47431"}],"version-history":[{"count":0,"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/posts\/47431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/media\/47423"}],"wp:attachment":[{"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/media?parent=47431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/categories?post=47431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ru\/wp-json\/wp\/v2\/tags?post=47431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/2MY_0416-1024x683.jpg\")
\u00a0 M\u1ed9t t\u00edn hi\u1ec7u r\u1ea5t quan tr\u1ecdng: c\u1ea7u \u0111ang t\u0103ng nhanh h\u01a1n cung<\/h3>\n
\u0110\u00e1ng ch\u00fa \u00fd h\u01a1n: du l\u1ecbch Vi\u1ec7t Nam \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u \u201cpremiumisation\u201d<\/h3>\n
Resort Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u c\u1ea1nh tranh tr\u1ef1c di\u1ec7n v\u1edbi Bali, Phuket v\u00e0 Maldives<\/h3>\n
Ph\u00fa Qu\u1ed1c: t\u1eeb t\u0103ng c\u00f4ng su\u1ea5t \u0111\u1ebfn t\u0103ng m\u1ea1nh gi\u00e1 ph\u00f2ng cao c\u1ea5p<\/h3>\n
\u0110\u00e0 N\u1eb5ng: \u0111\u00e3 \u0111i qua giai \u0111o\u1ea1n \u201cph\u1ee5c h\u1ed3i\u201d<\/h3>\n
M\u1ed9t thay \u0111\u1ed5i r\u1ea5t th\u00fa v\u1ecb: th\u00e1ng 1 v\u00e0 th\u00e1ng 3 tr\u1edf th\u00e0nh nh\u1eefng th\u00e1ng m\u1ea1nh<\/h3>\n
Nh\u01b0ng \u0110\u00e0 N\u1eb5ng \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t ngh\u1ecbch l\u00fd: kh\u00e1ch l\u1ebb t\u0103ng, kh\u00e1ch \u0111o\u00e0n gi\u1ea3m<\/h3>\n
![\"\"](\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/254-ngan-luot-khach-tham-quan-du-lich-da-nang-trong-dip-nghi-le-quoc-khanh-1024x682.jpg\")
S\u1ef1 ki\u1ec7n ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 revenue management c\u1ee7a c\u1ea3 \u0111i\u1ec3m \u0111\u1ebfn<\/h3>\n
![\"\"](\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/783288270_10163682536107799_6074521571783459768_n-1024x683.jpg\")
M\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c \u0111ang \u0111\u1ebfn: ngu\u1ed3n cung ph\u00f2ng t\u0103ng r\u1ea5t m\u1ea1nh<\/h3>\n
T\u1eeb Occupancy sang ADR: tr\u1eadn chi\u1ebfn ti\u1ebfp theo c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h3>\n
\u0110\u00e0 N\u1eb5ng c\u1ea7n b\u01b0\u1edbc v\u00e0o \u201cEvent Economy\u201d<\/h3>\n
![\"\"](\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/2MY_0714-1024x683.jpg\")
T\u0103ng tr\u01b0\u1edfng v\u1ec1 l\u01b0\u1ee3ng \u0111\u00e3 r\u00f5 \u2013 giai \u0111o\u1ea1n ti\u1ebfp theo ph\u1ea3i l\u00e0 t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb<\/h3>\n