Furama Danang will be the pioneer resort and will lend a helping hand in saving the wild animals and save the rhino by signing in a Save The Rhino Agreement.
On August 18th, 2016, Vietnam Chamber of Commerce and Industry in cooperation with Traffic – Wildlife Trade Monitoring Network, will hold a Conference about saving wildlife animals and especially the Rhino at Furama Resort Danang. Furama will sign the Agreement to not using Rhino horn products as well as encourage guests not to use products from wildlife animals. The Resort is the first resort to be part in such a campaign.
Rhino poaching has escalated in recent years and is being driven by the demand for rhino horn in Asian countries, including Vietnam. As South African is home to the majority of rhinos in the world, it is being heavily targeted by poachers. However poaching is now a threat in all rhino range states and field programs are having to investment heavily in anti-poaching activities.
In Vietnam, a survey carried out by TRAFFIC in 2013 identified that the motivation for consumers buying rhino horn is the emotional benefits rather than medicinal, as it reaffirms their social status among their peers. Image and status is important to these consumers, they tend to be highly educated and successful people who have a powerful social network and no affinity to wildlife. Rhino horns are sometimes bought for the sole purpose of being gifted to others; to family members, business colleagues or people in positions of authority.
“We would like to encourage people’s awareness of protecting Rhino by joining the campaign. Furama will be the pioneer and will cooperate with city’s authorities to save the wildlife, particularly the Vooc as well as the beautiful environment of Danang and the Central Coast of Vietnam”, said Mr. Matthias Wiesmann, General Manager of Furama Resort Danang.