{"id":46452,"date":"2026-07-31T16:58:51","date_gmt":"2026-07-31T09:58:51","guid":{"rendered":"https:\/\/furamavillasdanang.com\/thi-truong-khach-san-viet-nam-2026-tu-giai-doan-phuc-hoi-den-cuoc-canh-tranh-tang-truong-moi\/"},"modified":"2026-07-31T17:37:57","modified_gmt":"2026-07-31T10:37:57","slug":"2026%eb%85%84-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ed%98%b8%ed%85%94-%ec%8b%9c%ec%9e%a5-%ed%9a%8c%eb%b3%b5%ea%b8%b0%eb%a5%bc-%eb%84%98%ec%96%b4-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5%ec%9d%98","status":"publish","type":"post","link":"https:\/\/furamavillasdanang.com\/ko\/2026%eb%85%84-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ed%98%b8%ed%85%94-%ec%8b%9c%ec%9e%a5-%ed%9a%8c%eb%b3%b5%ea%b8%b0%eb%a5%bc-%eb%84%98%ec%96%b4-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5%ec%9d%98\/","title":{"rendered":"2026\ub144 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5: \ud68c\ubcf5\uae30\ub97c \ub118\uc5b4 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\uc758 \uacbd\uc7c1 \uc2dc\ub300\ub85c"},"content":{"rendered":"

\uc774 \ubcf4\uace0\uc11c\ub294 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc774 \ub9e4\uc6b0 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ub2e8\uacc4\uc5d0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud68c\ubcf5\uc774 \uc2e4\uc9c8\uc801\uc778 \uc131\uc7a5\uc73c\ub85c \uc804\ud658\ub418\uc5c8\uc9c0\ub9cc, \uc55e\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uacf5\uae09\uc73c\ub85c \uc778\ud55c \ud070 \uc555\ubc15\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc694\uc57d\ud558\uc790\uba74, \uc2dc\uc7a5\uc740 \uac74\uac15\ud574\uc9c0\uace0 \uc788\uc9c0\ub9cc 2027~2029\ub144\uc758 \uacbd\uc7c1\uc740 \ud6e8\uc52c \ub354 \uce58\uc5f4\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uac1c\uc694: \uc2dc\uc7a5\uc740 \ub2e8\uc21c\ud55c \ud68c\ubcf5 \ub2e8\uacc4\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4<\/b><\/h3>\n

CoStar\uc5d0 \ub530\ub974\uba74 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc740 \ud604\uc7ac \ucd94\uc801 \uc0d8\ud50c \ub0b4\uc5d0 \uc57d 196,682\uac1c\uc758 \uac1d\uc2e4\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \uac1d\uc2e4 \uc810\uc720\uc728\uc740 61.2%, ADR(\ud3c9\uade0 \uac1d\uc2e4 \ub2e8\uac00)\uc740 118\ub2ec\ub7ec, RevPAR(\uac1d\uc2e4\ub2f9 \uc218\uc775)\uc740 72\ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc73c\uba70, \ucd1d \uacf5\uae09\ub7c9\uc740 \uc57d 7,050\ub9cc \uac1d\uc2e4 \ubc15(room nights), \ucd1d \uc218\uc694\ub294 \uc57d 4,310\ub9cc \uac1d\uc2e4 \ubc15\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

2026\ub144 YTD(\uc5f0\ucd08 \ub300\ube44 \ub204\uacc4) \uae30\uc900\uc73c\ub85c\ub294 \uc0c1\ud669\uc774 \ub354\uc6b1 \uae0d\uc815\uc801\uc785\ub2c8\ub2e4. \uc810\uc720\uc728 63.4%, ADR 122.88\ub2ec\ub7ec, RevPAR 77.94\ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc810\uc720\uc728\uc740 9.7%, ADR\uc740 12.4%, RevPAR\uc740 23.3% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc8fc\ubaa9\ud560 \uc810\uc740 \uc810\uc720\uc728, \uac1d\uc2e4 \ub2e8\uac00, RevPAR \uc138 \uac00\uc9c0 \uc9c0\ud45c\uac00 \ubaa8\ub450 \uc0c1\uc2b9\ud588\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5\uc774 \ub2e8\uc21c\ud788 \uac00\uaca9\uc744 \ub0ae\ucdb0 \uace0\uac1d\uc744 \uc720\uc778\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud68c\ubcf5\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub2e4\uc2dc \uac00\uaca9\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uac16\ucd94\uae30 \uc2dc\uc791\ud588\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n

2019\ub144\uacfc \ube44\uad50\ud558\uba74 \uc2dc\uc7a5\uc740 \ub69c\ub837\ud55c \ud68c\ubcf5 \uc9d5\ud6c4\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2019\ub144\uc5d0\ub294 \uc810\uc720\uc728 61.1%, ADR 109.89\ub2ec\ub7ec, RevPAR 67.19\ub2ec\ub7ec\uc600\uc2b5\ub2c8\ub2e4. \ud604\uc7ac 2026\ub144 YTD\ub294 \uc810\uc720\uc728, \uac1d\uc2e4 \uac00\uaca9, RevPAR \ubaa8\ub450\uc5d0\uc11c \ub354 \ub192\uc740 \uc218\uce58\ub97c \uae30\ub85d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \uc774\ub294 YTD\uc640 \uc5f0\uac04 \uc804\uccb4\ub97c \ube44\uad50\ud55c \uac83\uc774\ubbc0\ub85c \ud558\ubc18\uae30\uc758 \uacc4\uc808\uc801 \uc694\uc778\uc744 \ucd94\uac00\ub85c \uc9c0\ucf1c\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\"\"
\uace0\ud488\uaca9 \uc11c\ube44\uc2a4 \ud488\uc9c8\uacfc \uc0c1\uc9d5\uc801\uc778 \ud734\uc591 \uacf5\uac04\uc744 \uac16\ucd98 \ud478\ub77c\ub9c8 \ub9ac\uc870\ud2b8 \ub2e4\ub0ad\uc740 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc758 \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \uc120\uc810\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\uc218\uc694\uac00 \uacf5\uae09\ubcf4\ub2e4 \ube60\ub974\uac8c \uc99d\uac00 \uc911 – \uc2dc\uc7a5\uc758 \uac00\uc7a5 \uae0d\uc815\uc801\uc778 \uc2e0\ud638<\/b><\/h3>\n

2026\ub144 YTD \uae30\uc900, \ucd1d \uac00\uc6a9 \uac1d\uc2e4 \uacf5\uae09\ub7c9\uc740 3,523\ub9cc \uac1d\uc2e4 \ubc15\uc73c\ub85c 2.9% \uc99d\uac00\ud55c \ubc18\uba74, \ucd1d \ud310\ub9e4 \uac1d\uc2e4 \uc218\uc694\ub294 2,235\ub9cc \uac1d\uc2e4 \ubc15\uc73c\ub85c 12.9% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\uac83\uc774 \ubcf4\uace0\uc11c\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc218\uc694\uac00 \uacf5\uae09\ubcf4\ub2e4 \ube60\ub974\uac8c \uc99d\uac00\ud560 \ub54c \uc2dc\uc7a5\uc740 \uc810\uc720\uc728\uacfc \uac00\uaca9\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc870\uac74\uc744 \uac16\ucd94\uac8c \ub429\ub2c8\ub2e4. \uc774\uac83\uc774 2026\ub144 YTD RevPAR\uc774 23.3%\ub098 \uc0c1\uc2b9\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \uc804\ub7b5\uc801\uc778 \uc9c8\ubb38\uc740 ‘\uc774\ub7ec\ud55c \uc218\uc694 \uc99d\uac00 \uc18d\ub3c4\uac00 \uc0c8\ub85c\uc6b4 \uacf5\uae09\uc744 \ud761\uc218\ud560 \ub9cc\ud07c \ucda9\ubd84\ud788 \uc624\ub798 \uc9c0\uc18d\ub420 \uac83\uc778\uac00?’\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ubca0\ud2b8\ub0a8\uc758 \ud638\ud154 \ud30c\uc774\ud504\ub77c\uc778\uc774 \uc5ec\uc804\ud788 \ub9e4\uc6b0 \ud06c\uae30 \ub54c\ubb38\uc5d0 \ub2f5\ubcc0\uc740 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub7ed\uc154\ub9ac \ubc0f \uc900\uace0\uae09 \ubd80\ubb38\uc774 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/b><\/h3>\n

\ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc740 \ud604\uc7ac \uc900\uace0\uae09 \uc774\uc0c1\uc758 \ubd80\ubb38\uc73c\ub85c \ud06c\uac8c \uae30\uc6b8\uc5b4\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

* \ub7ed\uc154\ub9ac & \uc5b4\ud37c \uc5c5\uc2a4\ucf00\uc77c(Luxury & Upper Upscale): 73,767\uc2e4, 12\uac1c\uc6d4 \uc810\uc720\uc728 63.8%, ADR 154\ub2ec\ub7ec, RevPAR 98\ub2ec\ub7ec.<\/span><\/p>\n

* \uc5c5\uc2a4\ucf00\uc77c & \uc5b4\ud37c \ubbf8\ub4dc\uc2a4\ucf00\uc77c(Upscale & Upper Midscale): 88,191\uc2e4, 12\uac1c\uc6d4 \uc810\uc720\uc728 60.8%, ADR 79\ub2ec\ub7ec, RevPAR 48\ub2ec\ub7ec.<\/span><\/p>\n

* \ubbf8\ub4dc\uc2a4\ucf00\uc77c & \uc774\ucf54\ub178\ubbf8(Midscale & Economy): 34,724\uc2e4, 12\uac1c\uc6d4 \uc810\uc720\uc728 43.2%, ADR 41\ub2ec\ub7ec, RevPAR 18\ub2ec\ub7ec.<\/span><\/p>\n

2026\ub144 YTD \uae30\uc900, \ub7ed\uc154\ub9ac & \uc5b4\ud37c \uc5c5\uc2a4\ucf00\uc77c \uadf8\ub8f9\uc740 \uc810\uc720\uc728 66.0%, ADR 160.44\ub2ec\ub7ec, RevPAR 105.85\ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uba70 24.5% \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uadf8\ub8f9\uc740 \ub9e4\uc6b0 \uc798 \ud68c\ubcf5\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uae09 \ud734\uc591\uac1d, MICE, \uc678\uad6d\uc778 \uad00\uad11\uac1d, \uace8\ud504, \uc6f0\ub2c8\uc2a4 \ubc0f \ub9ac\uc870\ud2b8 \ubaa9\uc801\uc9c0\uc758 \uc800\ub825\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc5c5\uc2a4\ucf00\uc77c & \uc5b4\ud37c \ubbf8\ub4dc\uc2a4\ucf00\uc77c \uadf8\ub8f9\uc740 RevPAR\uc774 52.51\ub2ec\ub7ec\ub85c 27.0% \uc99d\uac00\ud558\uba70 \ub354 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uadf8\ub8f9\uc740 \ube44\uc988\ub2c8\uc2a4 \uc5ec\ud589\uac1d, \uc900\uace0\uae09 \ud734\uc591\uac1d, \ub2e8\uccb4 \uad00\uad11\uac1d \ubc0f \ud569\ub9ac\uc801\uc778 \uc608\uc0b0\uc758 \uc678\uad6d\uc778 \uad00\uad11\uac1d \ud68c\ubcf5\uc758 \ud61c\ud0dd\uc744 \uc785\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ubc18\uba74, \ubbf8\ub4dc\uc2a4\ucf00\uc77c & \uc774\ucf54\ub178\ubbf8 \ubd80\ubb38\uc740 \uc57d\uc810\uc785\ub2c8\ub2e4. 2026\ub144 YTD \uc810\uc720\uc728\uc740 43.3%\ub85c 9.5% \uac10\uc18c\ud588\uc73c\uba70, ADR\uc740 40.76\ub2ec\ub7ec\ub85c 11.6% \uc99d\uac00\ud588\uc9c0\ub9cc RevPAR\uc740 1.0% \uc99d\uac00\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc774 \ubd80\ubb38\uc758 \uac1d\uc2e4 \uc218\uc694\ub294 YTD \uae30\uc900 8.2% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 \ud604\uc7ac \ubca0\ud2b8\ub0a8 \ud638\ud154\uc758 \uc131\uc7a5\uc774 \ubd88\uade0\ud615\ud568\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uace0\uae09 \ubc0f \uc900\uace0\uae09 \ubd80\ubb38\uc774 \uc8fc\ub3c4\ud558\ub294 \ubc18\uba74, \uc800\uac00\ud615 \ubd80\ubb38\uc740 \uc18c\ud615 \ud638\ud154, \uc11c\ube44\uc2a4 \uc544\ud30c\ud2b8, \ud648\uc2a4\ud14c\uc774, \ube44\uc804\ud1b5\uc801 \uc219\ubc15 \uc2dc\uc124 \ubc0f \uac00\uaca9 \uacbd\uc7c1\uc758 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\"\"
MICE \ubc0f \uace0\uae09 \ube44\uc988\ub2c8\uc2a4 \uace0\uac1d\uc758 \uac15\ub825\ud55c \uc131\uc7a5\uc138\uc5d0 \ubc1c\ub9de\ucdb0, \uc544\ub9ac\uc544\ub098 \ucee8\ubca4\uc158 \uc13c\ud130 \ub2e4\ub0ad\uc740 \uad6d\uc81c\uc801\uc778 \ud589\uc0ac\ub97c \ud1b5\ud574 \uc804\ubb38\uc801\uc778 \uc6b4\uc601 \ub2a5\ub825\uc744 \uc785\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\uc0c8\ub85c\uc6b4 \uacf5\uae09\uc774 \uac00\uc7a5 \ud070 \uc555\ubc15 \uc694\uc778\uc785\ub2c8\ub2e4<\/b><\/h3>\n

\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ubca0\ud2b8\ub0a8\uc5d0\ub294 128\uac1c\uc758 \ud504\ub85c\uc81d\ud2b8\uac00 \uac74\uc124 \uc911\uc774\uba70, \ucd1d 38,208\uc2e4\ub85c \uae30\uc874 \uacf5\uae09\ub7c9\uc758 \uc57d 19.4%\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub294 \ub9e4\uc6b0 \ud070 \ud30c\uc774\ud504\ub77c\uc778 \uaddc\ubaa8\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 5,551\uc2e4\uc774 \uc6b4\uc601\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 2026\ub144 YTD\uc5d0\ub9cc 2,918\uc2e4\uc774 \uc778\ub3c4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uac74\uc124 \uc911\uc778 \uacf5\uae09 \uad6c\uc870\ub3c4 \uc8fc\ubaa9\ud560 \ub9cc\ud569\ub2c8\ub2e4. CoStar\uc758 \ucc28\ud2b8\uc5d0 \ub530\ub974\uba74 \ud30c\uc774\ud504\ub77c\uc778\uc740 \uc8fc\ub85c \uc5c5\uc2a4\ucf00\uc77c, \uc5b4\ud37c \uc5c5\uc2a4\ucf00\uc77c, \ub7ed\uc154\ub9ac \ubd80\ubb38\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc0c8\ub85c\uc6b4 \uacf5\uae09\uc740 \uc8fc\ub85c \uc800\uac00\ud615 \ud638\ud154\uc774 \uc544\ub2c8\ub77c \uc900\uace0\uae09 \ubc0f \uace0\uae09 \uc81c\ud488\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 \uc88b\uc740 \uc2e0\ud638\uc778 \ub3d9\uc2dc\uc5d0 \uacbd\uace0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ud22c\uc790\uc790\ub4e4\uc774 \uc5ec\uc804\ud788 \ubca0\ud2b8\ub0a8 \uad00\uad11\uc758 \uc7a0\uc7ac\ub825\uc744 \ubbff\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c\ub294 \uae0d\uc815\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \uc218\uc694\uac00 \ucda9\ubd84\ud788 \ube60\ub974\uac8c \uc99d\uac00\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74, \ud5a5\ud6c4 \uba87 \ub144 \ub0b4\uc5d0 4\u20135\uc131\uae09 \ubc0f \uace0\uae09 \ub9ac\uc870\ud2b8 \ubd80\ubb38\uc5d0\uc11c \uac00\uaca9 \uacbd\uc7c1\uc774 \ubc8c\uc5b4\uc9c8 \uc218 \uc788\ub2e4\ub294 \uacbd\uace0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \ubca0\ud2b8\ub0a8\uc758 \uc804\ub7b5\uc740 \ub2e8\uc21c\ud788 \u201c\uac1d\uc2e4\uc744 \ub354 \uc9d3\ub294 \uac83\u201d\uc5d0 \uadf8\uccd0\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ud56d\uacf5 \ub178\uc120, MICE, \uc774\ubca4\ud2b8, \uc6f0\ub2c8\uc2a4, \uace8\ud504, \uc6e8\ub529 \uad00\uad11, \uc57c\uac04 \uacbd\uc81c, \ubbf8\uc2dd, \uc1fc\ud551 \ubc0f \uccb4\ub958 \uae30\uac04\uc744 \uc5f0\uc7a5\ud560 \uc218 \uc788\ub294 \uc0c1\ud488\uc744 \ud1b5\ud574 \ucd94\uac00 \uc218\uc694\ub97c \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub0a8\ubd80 \uc9c0\uc5ed\uc758 \uc6b4\uc601 \ud6a8\uc728\uc131\uc774 \ub354 \ub192\uc9c0\ub9cc, \uc911\ubd80 \ubc0f \ubd81\ubd80 \uc9c0\uc5ed\uc774 \uacf5\uae09\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4<\/b><\/h3>\n

\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ubca0\ud2b8\ub0a8 \uc911\ubd80 \ubc0f \ubd81\ubd80 \uc9c0\uc5ed\uc774 \ucd94\uc801 \uc0d8\ud50c \uac1d\uc2e4\uc758 69.2%\uc778 136,077\uc2e4\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \ub0a8\ubd80 \uc9c0\uc5ed\uc740 30.8%\uc778 60,605\uc2e4\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ub7ec\ub098 \uc6b4\uc601 \ud6a8\uc728\uc131 \uba74\uc5d0\uc11c\ub294 \ud604\uc7ac \ub0a8\ubd80\uac00 \ub354 \uc6b0\uc138\ud569\ub2c8\ub2e4:<\/span><\/p>\n

* \ubca0\ud2b8\ub0a8 \ub0a8\ubd80: 12\uac1c\uc6d4 \uc810\uc720\uc728 64.2%, ADR 124.80\ub2ec\ub7ec, RevPAR 80.10\ub2ec\ub7ec, RevPAR \uc131\uc7a5\ub960 23.3%.<\/span><\/p>\n

* \ubca0\ud2b8\ub0a8 \uc911\ubd80 \ubc0f \ubd81\ubd80: 12\uac1c\uc6d4 \uc810\uc720\uc728 59.2%, ADR 112.68\ub2ec\ub7ec, RevPAR 66.71\ub2ec\ub7ec, RevPAR \uc131\uc7a5\ub960 18.8%.<\/span><\/p>\n

\uc774\ub294 \ube44\uc988\ub2c8\uc2a4, \ubb34\uc5ed, MICE, \uc678\uad6d\uc778 \uad00\uad11\uac1d \ubc0f \ubcf4\ub2e4 \uc548\uc815\uc801\uc778 \ub3c4\uc2dc \uc218\uc694\ub97c \uac16\ucd98 \ud638\uce58\ubbfc\uc2dc\uc640 \ub0a8\ubd80 \uc2dc\uc7a5\uc758 \uc5ed\ud560\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ubc18\uba74 \uc911\ubd80\uc640 \ubd81\ubd80\ub294 \uac1d\uc2e4 \uaddc\ubaa8\uac00 \ub9e4\uc6b0 \ud06c\uace0 \ud734\uc591\uc9c0\uac00 \ub9ce\uc544 \uacc4\uc808\uc131\uc774 \ub354 \ub69c\ub837\ud569\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc740 \ud2b9\ud788 \ube44\uc218\uae30 \ub3d9\uc548 \uc5f0\uc911 \uc218\uc694\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uac01\ubcc4\ud55c \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\"\"
\uc804\uad6d\uc5d0\uc11c \uac00\uc7a5 \ud070 \uac1d\uc2e4 \uacf5\uae09\ub7c9\uc744 \ubcf4\uc720\ud55c \uc9c0\uc5ed\uc5d0 \uc704\uce58\ud55c \ud478\ub77c\ub9c8 \ube4c\ub77c\uc2a4 \ub2e4\ub0ad\uc740 \ub9e4\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc5f0\uc911 \uc6b4\uc601\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uacbd\ud5d8\uc744 \uc120\ub3c4\uc801\uc73c\ub85c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\uc218\uc775\uc740 \ud68c\ubcf5 \uc911\uc774\uc9c0\ub9cc \uc6b4\uc601 \ube44\uc6a9\uc774 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/b><\/h3>\n

2024\ub144 \ud480\uc11c\ube44\uc2a4 \ud638\ud154 \uadf8\ub8f9\uc758 P&L \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ucd1d \ub9e4\ucd9c\uc740 \uac1d\uc2e4\ub2f9 65,920\ub2ec\ub7ec\ub85c 22.9% \uc99d\uac00\ud588\uace0, GOP(\uc601\uc5c5\uc774\uc775)\ub294 \uac1d\uc2e4\ub2f9 25,824\ub2ec\ub7ec\ub85c 34.9% \uc99d\uac00\ud588\uc73c\uba70, EBITDA\ub294 \uac1d\uc2e4\ub2f9 22,822\ub2ec\ub7ec\ub85c 35.5% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. GOP \ub9c8\uc9c4\uc740 39.2%, EBITDA \ub9c8\uc9c4\uc740 34.6%\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 \ub9e4\uc6b0 \uae0d\uc815\uc801\uc778 \uc2e0\ud638\uc785\ub2c8\ub2e4. \ub9e4\ucd9c \uc99d\uac00\uac00 \ub354 \ub098\uc740 \uc218\uc775\uc73c\ub85c \uc804\ud658\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ub7ec\ub098 \ube44\uc6a9\ub3c4 \ud06c\uac8c \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \uc8fc\ubaa9\ud560 \uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n

* \uc778\uac74\ube44\uac00 \ucd1d \ub9e4\ucd9c\uc758 24.3%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/span><\/p>\n

* \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ube44\uc6a9\uc774 6.7%\ub97c \ucc28\uc9c0\ud558\uba70 16.7% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

* \uacf5\uacf5\uc694\uae08(Utilities)\uc774 5.2%\ub97c \ucc28\uc9c0\ud558\uba70 \ubb34\ub824 38.2% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774 \uc810\uc740 \ud638\ud154 \uc18c\uc720\uc8fc\ub4e4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub294 \ub9e4\ucd9c \uc99d\ub300\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc6b4\uc601 \ud6a8\uc728\uc131\uc774\ub77c\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

ADR\uc774 \uc0c1\uc2b9\ud558\ub354\ub77c\ub3c4 \uc5d0\ub108\uc9c0 \ube44\uc6a9, \uc778\uac74\ube44, OTA \uc218\uc218\ub8cc, \uc720\uc9c0\ubcf4\uc218 \ubc0f \ub9c8\ucf00\ud305 \ube44\uc6a9\uc774 \ub354 \ube60\ub974\uac8c \uc0c1\uc2b9\ud558\uba74 \uc218\uc775\uc774 \uc7a0\uc2dd\ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \ud638\ud154\uc740 \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4:<\/span><\/p>\n

* \uc5d0\ub108\uc9c0 \uc808\uc57d;<\/span><\/p>\n

* \uc778\ub825 \ubc30\uce58 \ucd5c\uc801\ud654;<\/span><\/p>\n

* \uc9c1\uc811 \uc608\uc57d \uc99d\ub300;<\/span><\/p>\n

* OTA \uc758\uc874\ub3c4 \uac10\uc18c;<\/span><\/p>\n

* \uc218\uc775 \uad00\ub9ac(Revenue Management) \uac1c\uc120;<\/span><\/p>\n

* F&B \ud6a8\uc728\uc131 \uc81c\uace0;<\/span><\/p>\n

* \uc77c\ubd80 \uc6b4\uc601 \ub2e8\uacc4\uc758 \uc790\ub3d9\ud654;<\/span><\/p>\n

* \ub370\uc774\ud130 \uae30\ubc18 \ud310\ub9e4 \ucd5c\uc801\ud654.<\/span><\/p>\n

\ud638\ud154 \ub9e4\ucd9c\uc740 \uac1d\uc2e4\uc5d0\uc11c\ub9cc \ub098\uc624\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4<\/b><\/h3>\n

2024\ub144 \ud480\uc11c\ube44\uc2a4 \ud638\ud154\uc758 \ub9e4\ucd9c \uad6c\uc870\ub97c \ubcf4\uba74 \uac1d\uc2e4 \ub9e4\ucd9c\uc774 65.6%\ub97c \ucc28\uc9c0\ud558\uc9c0\ub9cc, F&B\ub3c4 \ud070 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4: \uc74c\uc2dd(food) 23.5%, \uc74c\ub8cc(beverage) 2.8%, \uae30\ud0c0 F&B 2.8%\ub85c, \ucd1d F&B\uac00 \ub9e4\ucd9c\uc758 \uc57d 29.1%\ub97c \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \ub17c\uc810\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud638\ud154\uc774 \uac1d\uc2e4\ub9cc \ud310\ub9e4\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uad00\uc810\uc744 \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ub9ac\uc870\ud2b8, \ucee8\ubca4\uc158 \ud638\ud154, \uace0\uae09 \ud638\ud154\uc758 \uacbd\uc6b0 \ud070 \uac00\uce58\ub294 \ub2e4\uc74c\uc5d0 \uc788\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n

* \ub808\uc2a4\ud1a0\ub791;<\/span><\/p>\n

* \uc5f0\ud68c;<\/span><\/p>\n

* MICE;<\/span><\/p>\n

* \uc6f0\ub2c8\uc2a4;<\/span><\/p>\n

* \uc2a4\ud30c;<\/span><\/p>\n

* \uccb4\ud5d8 \ud65c\ub3d9;<\/span><\/p>\n

* \uc1fc\ud551;<\/span><\/p>\n

* \uc774\ubca4\ud2b8;<\/span><\/p>\n

* \uac00\uc871 \uc11c\ube44\uc2a4;<\/span><\/p>\n

* \ucee4\ubba4\ub2c8\ud2f0 \uc11c\ube44\uc2a4.<\/span><\/p>\n

\uc774\ub294 ‘\uc5ec\ud589-\uc1fc\ud551-\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c(Travel \u2013 Shopping \u2013 Lifestyle)’ \ubaa8\ub378\uacfc \uc798 \ubd80\ud569\ud569\ub2c8\ub2e4. \ud638\ud154\uc774 F&B, \uc18c\ub9e4, \uc6f0\ub2c8\uc2a4, \uc774\ubca4\ud2b8 \ubc0f \uc9c0\uc5ed \uc0c1\ud488\uacfc \uc798 \uc5f0\uacb0\ub420 \ub54c, \uace0\uac1d 1\uc778\ub2f9 \ucd1d \uac00\uce58\ub294 \uac1d\uc2e4\ub9cc \ud310\ub9e4\ud560 \ub54c\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n

\"\"
\uc219\ubc15 \uc11c\ube44\uc2a4 \uc678\uc5d0\ub3c4 \ud478\ub77c\ub9c8 \ub9ac\uc870\ud2b8 \ub2e4\ub0ad\uc740 F&B \uc0dd\ud0dc\uacc4, \ubbf8\uc2dd, \uc2a4\ud30c \ubc0f \uace0\uae09 \uac00\uc871 \uccb4\ud5d8 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569\ud558\uc5ec \ubc29\ubb38\uac1d\ub2f9 \ucd1d \uac00\uce58\ub97c \ucd5c\uc801\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\ud638\ud154 \ub9e4\ub9e4 \uc2dc\uc7a5\uc740 \uc5ec\uc804\ud788 \uc720\ub3d9\uc131\uc774 \ub0ae\uc2b5\ub2c8\ub2e4 (\uacf5\uac1c\ub418\uc9c0 \uc54a\uc740 \uac70\ub798\uac00 \ub9ce\uc744 \uc218 \uc788\uc74c)<\/b><\/h3>\n

\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2026\ub144 YTD \uae30\uc900 \uac70\ub798\ub294 \ub2e8 1\uac74\uc73c\ub85c, \ucd1d \uac00\uce58\ub294 3,570\ub9cc \ub2ec\ub7ec, \uac1d\uc2e4\ub2f9 \ud3c9\uade0 302,894\ub2ec\ub7ec\uc600\uc2b5\ub2c8\ub2e4. 2025\ub144\uc5d0\ub3c4 \uac70\ub798\ub294 1\uac74(350\ub9cc \ub2ec\ub7ec, \uac1d\uc2e4\ub2f9 \ud3c9\uade0 18,080\ub2ec\ub7ec)\ubfd0\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 \ubca0\ud2b8\ub0a8 \ud638\ud154 M&A \uc2dc\uc7a5\uc758 \uc720\ub3d9\uc131\uc774 \uc5ec\uc804\ud788 \ub0ae\uc73c\uba70, \uac1c\ubcc4 \uac70\ub798\uac00 \uc2dc\uc7a5 \uc804\uccb4\ub97c \ub300\ubcc0\ud558\uae30\uc5d0 \ubd80\uc871\ud568\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n

* \ub9e4\uc218\uc790\uc640 \ub9e4\ub3c4\uc790 \uac04\uc758 \uae30\ub300\uce58 \ucc28\uc774;<\/span><\/p>\n

* \ubcf5\uc7a1\ud55c \ud1a0\uc9c0 \ubc95\uaddc;<\/span><\/p>\n

* \uad6c\uc870\uc870\uc815\uc774 \ud544\uc694\ud55c \uc790\uc0b0;<\/span><\/p>\n

* \uc790\ubcf8 \ube44\uc6a9;<\/span><\/p>\n

* \ucf54\ub85c\ub098 \uc774\ud6c4 \ud604\uae08 \ud750\ub984 \uc0b0\uc815\uc758 \uc5b4\ub824\uc6c0;<\/span><\/p>\n

* \ubd80\ub3d9\uc0b0 \uac00\uce58\uc640 \ud638\ud154 \uc6b4\uc601 \ud6a8\uc728\uc131 \uac04\uc758 \ucc28\uc774.<\/span><\/p>\n

\ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \uc774\ub294 \uc2e0\uc911\ud568\uc774 \ud544\uc694\ud568\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uac1d\uc2e4 \uc218\ub098 \uc704\uce58\ub9cc\uc73c\ub85c \ud638\ud154 \uac00\uce58\ub97c \ud3c9\uac00\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. EBITDA, \ud604\uae08 \ud750\ub984, \ud0c0\uac9f \uc2dc\uc7a5, \uc7ac\ud3ec\uc9c0\uc154\ub2dd \ub2a5\ub825 \ubc0f \ucd94\uac00 \ud22c\uc790 \ube44\uc6a9\uc744 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc8fc\uc694 \uc804\ub7b5\uc801 \ud568\uc758<\/span><\/p>\n

\ubca0\ud2b8\ub0a8\uc740 ‘\uc591’\uacfc ‘\uc9c8’ \uc0ac\uc774\uc5d0\uc11c \uc120\ud0dd\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4<\/b><\/h3>\n

\uc774 \ubcf4\uace0\uc11c\ub294 \uacf5\uae09\uc774 \ub9e4\uc6b0 \ud06c\uace0 \uacc4\uc18d \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uac74\uc124 \uc911\uc778 38,208\uc2e4\uc744 \uace0\ub824\ud560 \ub54c, \ubca0\ud2b8\ub0a8\uc740 \uc5ec\uc804\ud788 \uc810\uc720\uc728\uc744 \ud761\uc218\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uaddc\ubaa8\uc758 \uad00\uad11\uac1d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \uc591\uc5d0\ub9cc \uce58\uc911\ud558\uba74 \ud638\ud154\uc740 \uac00\uaca9 \uacbd\uc7c1\uc5d0 \ube60\uc9c0\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \uc62c\ubc14\ub978 \ubc29\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n

\uc0c8\ub85c\uc6b4 \uacf5\uae09\uc744 \ud761\uc218\ud558\uae30 \uc704\ud574 \uad00\uad11\uac1d\uc758 ‘\uc591’\uc744 \ub298\ub9ac\ub418, ADR, RevPAR \ubc0f \uc218\uc775\uc744 \ub192\uc774\uae30 \uc704\ud574 \uad00\uad11\uac1d\uc758 ‘\uc9c8’\uc744 \ub192\uc774\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 \ud0dc\uad6d, \uc2f1\uac00\ud3ec\ub974 \ub4f1 \ub9ce\uc740 \uc8fc\uc694 \uad00\uad11\uc9c0\uac00 \ud558\uace0 \uc788\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc591\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \ubc29\ubb38\uac1d\ub2f9 \uac00\uce58\ub97c \ub192\uc774\ub294 \ub370 \uc9d1\uc911\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

MICE, \uc6f0\ub2c8\uc2a4, \uace8\ud504, F&B \ubc0f \uc774\ubca4\ud2b8\uac00 \ud575\uc2ec\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4<\/b><\/h3>\n

\uace0\uae09 \uacf5\uae09\uc758 \uc99d\uac00\ub294 \uace0\uc9c0\ucd9c \uace0\uac1d\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub354 \ud544\uc694\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc6b0\uc120\uc21c\uc704\ub97c \ub450\uc5b4\uc57c \ud560 \uc0c1\ud488\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n

* MICE;<\/span><\/p>\n

* \uae30\uc5c5 \uc5f0\uc218(corporate retreat);<\/span><\/p>\n

* \uc778\uc13c\ud2f0\ube0c \uad00\uad11(incentive);<\/span><\/p>\n

* \uace8\ud504;<\/span><\/p>\n

* \uc6f0\ub2c8\uc2a4;<\/span><\/p>\n

* \uc758\ub8cc \uc6f0\ub2c8\uc2a4(medical wellness);<\/span><\/p>\n

* \ub370\uc2a4\ud2f0\ub124\uc774\uc158 \uc6e8\ub529(destination wedding);<\/span><\/p>\n

* \ucd95\uc81c;<\/span><\/p>\n

* \ubbf8\uc2dd \uad00\uad11(culinary tourism);<\/span><\/p>\n

* \uc2a4\ud3ec\uce20 \uad00\uad11(sport tourism);<\/span><\/p>\n

* \ud06c\ub8e8\uc988;<\/span><\/p>\n

* \uac00\uc871 \ub9ac\uc870\ud2b8;<\/span><\/p>\n

* \uc7a5\uae30 \uccb4\ub958(long-stay);<\/span><\/p>\n

* \ub7ed\uc154\ub9ac FIT(\uac1c\ubcc4 \uc790\uc720 \uc5ec\ud589).<\/span><\/p>\n

\uc774\ub7ec\ud55c \uc0c1\ud488\ub4e4\uc740 \uac1d\uc2e4\uc744 \ucc44\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c F&B, \uc774\ubca4\ud2b8, \uc6b4\uc1a1, \uc2a4\ud30c, \uc1fc\ud551 \ubc0f \ubd80\ub300 \uc11c\ube44\uc2a4 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\"\"
\uc2a4\ud3ec\uce20 \uad00\uad11 \uc0c1\ud488\uacfc \ucee4\ubba4\ub2c8\ud2f0 \uc774\ubca4\ud2b8\ub97c \uac15\ud654\ud558\ub294 \uac83\uc740 \ud478\ub77c\ub9c8-\uc544\ub9ac\uc544\ub098 \ub2e4\ub0ad \ubcf5\ud569\ub2e8\uc9c0\uac00 \uace0\ud488\uc9c8 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc804\uccb4 \ub9e4\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ud575\uc2ec \uc5f4\uc1e0\uc785\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\ubbf8\ub4dc\uc2a4\ucf00\uc77c \ubc0f \uc774\ucf54\ub178\ubbf8 \ubd80\ubb38\uc758 \uc7ac\ud3ec\uc9c0\uc154\ub2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/b><\/h3>\n

\uc774 \ubd80\ubb38\uc740 \ud604\uc7ac \uac00\uc7a5 \ucde8\uc57d\ud569\ub2c8\ub2e4. \ub0ae\uc740 \uc810\uc720\uc728, \uc218\uc694 \uac10\uc18c, \uac70\uc758 \uc815\uccb4\ub41c RevPAR\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc7ac\ud3ec\uc9c0\uc154\ub2dd\ud558\uc9c0 \uc54a\uc73c\uba74 \uc774 \uadf8\ub8f9\uc740 \ub450 \uac00\uc9c0 \uc555\ubc15 \uc0ac\uc774\uc5d0 \ub07c\uc774\uac8c \ub429\ub2c8\ub2e4:<\/span><\/p>\n

* 4\u20135\uc131\uae09\uc73c\ub85c \uc62c\ub77c\uac00\ub294 \uace0\uae09 \uace0\uac1d;<\/span><\/p>\n

* \uc544\ud30c\ud2b8, \ud648\uc2a4\ud14c\uc774, \ub2e8\uae30 \uc784\ub300 \ube4c\ub77c\ub85c \uc774\ub3d9\ud558\ub294 \uac00\uaca9 \ubbfc\uac10 \uace0\uac1d.<\/span><\/p>\n

\ubbf8\ub4dc\uc2a4\ucf00\uc77c \ud638\ud154\uc740 \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4:<\/span><\/p>\n

* \uad6d\ub0b4 \ube44\uc988\ub2c8\uc2a4 \uace0\uac1d;<\/span><\/p>\n

* \uac00\uc871 \uadf8\ub8f9;<\/span><\/p>\n

* \uc2a4\ud3ec\uce20 \ub2e8\uccb4;<\/span><\/p>\n

* \ud559\uc0dd\/\ub300\ud559\uc0dd;<\/span><\/p>\n

* \uc7a5\uae30 \ud22c\uc219\uac1d;<\/span><\/p>\n

* \uae68\ub057\ud558\uace0 \uc548\uc804\ud558\uba70 \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \uc81c\ud488;<\/span><\/p>\n

* \ub2e8\uc21c\ud558\uc9c0\ub9cc \uba85\ud655\ud55c \uc9c0\uc5ed \uccb4\ud5d8.<\/span><\/p>\n

\uac1c\ubc1c\uc790\ub294 \uc2e0\uaddc \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc2e0\uc911\ud574\uc57c \ud569\ub2c8\ub2e4<\/b><\/h3>\n

\uae30\uc874 \uacf5\uae09\uc758 \uc57d 20%\uc5d0 \ub2ec\ud558\ub294 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uace0\ub824\ud560 \ub54c, \uc2e0\uaddc \ud638\ud154 \ud504\ub85c\uc81d\ud2b8\ub294 \ub2e4\uc74c \uc9c8\ubb38\uc5d0 \uba85\ud655\ud788 \ub2f5\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4:<\/span><\/p>\n

* \uace0\uac1d\uc740 \uc5b4\ub514\uc5d0\uc11c \uc624\ub294\uac00?<\/span><\/p>\n

* \uc5b4\ub5a4 \ud56d\uacf5 \ub178\uc120\uc744 \uc774\uc6a9\ud558\ub294\uac00?<\/span><\/p>\n

* \uba70\uce60\uc744 \uba38\ubb34\ub294\uac00?<\/span><\/p>\n

* \uc5bc\ub9c8\ub97c \uc9c0\ucd9c\ud558\ub294\uac00?<\/span><\/p>\n

* \ucc28\ubcc4\ud654\ub41c \uc81c\ud488\uc740 \ubb34\uc5c7\uc778\uac00?<\/span><\/p>\n

* MICE\uac00 \uc788\ub294\uac00?<\/span><\/p>\n

* F&B\uac00 \ucda9\ubd84\ud788 \uac15\ub825\ud55c\uac00?<\/span><\/p>\n

* \uc8fc\ubcc0 \uc0dd\ud0dc\uacc4\uac00 \uc788\ub294\uac00?<\/span><\/p>\n

* \ube44\uc218\uae30\uc5d0\ub3c4 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub294\uac00?<\/span><\/p>\n

\ub2e8\uc21c\ud788 \uc88b\uc740 \ub545\uc5d0 \uc608\uc05c \ud638\ud154\uc744 \uc9d3\uace0 \uace0\uac1d\uc744 \uae30\ub2e4\ub9ac\uae30\ub9cc \ud558\uba74 \ub418\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \ube44\uc218\uae30 \uc218\uc694 \ucc3d\ucd9c\uc785\ub2c8\ub2e4<\/b><\/h3>\n

\uc6d4\ubcc4 \uc810\uc720\uc728 \ucc28\ud2b8\ub294 \uc2dc\uc7a5\uc758 \ub69c\ub837\ud55c \uacc4\uc808\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2026\ub144 \ucd08 \uba87 \ub2ec\uc740 \ub9e4\uc6b0 \uae0d\uc815\uc801\uc774\uc9c0\ub9cc, \ub300\uaddc\ubaa8 \uacf5\uae09\uc744 \ud761\uc218\ud558\ub824\uba74 \ubca0\ud2b8\ub0a8\uc740 \uc5f0\uc911 \uc548\uc815\uc801\uc778 \uc218\uc694\ub97c \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub97c \uc704\ud574\uc11c\ub294 \uc774\ubca4\ud2b8 \uc77c\uc815, \ud56d\uacf5 \ub178\uc120, MICE, \ucd95\uc81c, \uc2a4\ud3ec\uce20, \ubbf8\uc2dd, \uc6f0\ub2c8\uc2a4 \ubc0f \uc57c\uac04 \ud65c\ub3d9\uc774 \uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc870\uc9c1\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ud638\ud154 \uae30\uc5c5\uc744 \uc704\ud55c \ud568\uc758<\/span><\/p>\n

\ud638\ud154\uacfc \ub9ac\uc870\ud2b8\uc5d0\uac8c \uc774 \ubcf4\uace0\uc11c\ub294 \uba87 \uac00\uc9c0 \uba85\ud655\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uccab\uc9f8, \uc810\uc720\uc728\uc5d0\ub9cc \ub9e4\ub2ec\ub9ac\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. RevPAR\uc774 \uc798 \uc624\ub974\uace0 \uc788\uc73c\ubbc0\ub85c ADR\uc744 \ubcf4\ud638\ud558\uace0 \uc9c0\ubd88 \ub2a5\ub825\uc774 \uc788\ub294 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub458\uc9f8, \uac1d\uc2e4 \ub9e4\ucd9c\uc774 \ub354 \uc774\uc0c1 \uc720\uc77c\ud55c \uc218\uc785\uc6d0\uc774 \uc544\ub2c8\ubbc0\ub85c F&B\uc640 \uccb4\ud5d8\uc774 \uc131\uc7a5\uc758 \uc911\uc2ec\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc14b\uc9f8, \uacf5\uacf5\uc694\uae08\uacfc \uc778\uac74\ube44\ub294 \uc218\uc775\uc744 \uac09\uc544\uba39\uc744 \uc218 \uc788\ub294 \ud56d\ubaa9\uc774\ubbc0\ub85c \uc5d0\ub108\uc9c0 \ubc0f \uc778\uac74\ube44 \uad00\ub9ac\ub97c \ub9e4\uc6b0 \uc5c4\uaca9\ud558\uac8c \ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub137\uc9f8, OTA \uc758\uc874\ub3c4\ub97c \ub0ae\ucd94\uace0 \uc11c\ube44\uc2a4 \uad50\ucc28 \ud310\ub9e4 \ub2a5\ub825\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc9c1\uc811 \uc608\uc57d\uacfc CRM\uc5d0 \ub354 \ub9ce\uc774 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub2e4\uc12f\uc9f8, \ud638\ud154\uc740 \ub2e8\ub3c5\uc73c\ub85c \uc874\uc7ac\ud560 \uc218 \uc5c6\uc73c\uba70 \ubaa9\uc801\uc9c0 \uc0dd\ud0dc\uacc4\uc5d0 \ucc38\uc5ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ud638\ud154\uc5d0 \uba38\ubb3c\uc9c0\ub9cc \ub808\uc2a4\ud1a0\ub791, \uc1fc\ud551\ubab0, \uc2a4\ud30c, \ud22c\uc5b4, \uc774\ubca4\ud2b8, \uc1fc\ud551 \ubc0f \uc9c0\uc5ed \uccb4\ud5d8\uc5d0\uc11c \ub3c8\uc744 \uc501\ub2c8\ub2e4. \uadf8 \uc0dd\ud0dc\uacc4\ub97c \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uacf3\uc774 \ub354 \ub192\uc740 \uac00\uce58\ub97c \uc720\uc9c0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\"\"
‘\uc124\ub0a0 \uc2dc\uace8 \uc7a5\ud130(Tet Village Market)’ \uacf5\uac04\uc744 \ud1b5\ud574 F&B\uc640 \ud604\uc9c0 \ubb38\ud654\ub97c \uccb4\ud5d8\uc758 \uc911\uc2ec\uc73c\ub85c \ub9cc\ub4e6\uc73c\ub85c\uc368, \ud478\ub77c\ub9c8 \ub9ac\uc870\ud2b8 \ub2e4\ub0ad\uc740 \uc911\ubd80 \uc9c0\uc5ed \uad00\uad11\uc758 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc218\uc694 \ucc3d\ucd9c\uc744 \uc8fc\ub3c4\ud558\ub294 \uc785\uc9c0\ub97c \ud655\uace0\ud788 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\uacb0\ub860<\/b><\/h3>\n

2026\ub144 7\uc6d4 25\uc77c CoStar \ubcf4\uace0\uc11c\ub294 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc774 \ub9e4\uc6b0 \uae0d\uc815\uc801\uc778 \ud55c \ud574\ub97c \ubcf4\ub0b4\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc810\uc720\uc728, ADR, RevPAR\uc774 \ubaa8\ub450 \uc0c1\uc2b9\ud588\uace0, \uac1d\uc2e4 \uc218\uc694\uac00 \uacf5\uae09\ubcf4\ub2e4 \ube60\ub974\uac8c \uc99d\uac00\ud588\uc73c\uba70, \uace0\uae09 \ubc0f \uc900\uace0\uae09 \ubd80\ubb38\uc774 \uac15\ub825\ud558\uac8c \ud68c\ubcf5\ub418\uc5c8\uace0, \ud480\uc11c\ube44\uc2a4 \ud638\ud154\uc758 \uc218\uc775\uc774 \ub208\uc5d0 \ub744\uac8c \uac1c\uc120\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \ubcf4\uace0\uc11c\ub294 \uc911\uc694\ud55c \uacbd\uace0\ub97c \ubcf4\ub0c5\ub2c8\ub2e4. 38,000\uc2e4 \uc774\uc0c1\uc758 \uc2e0\uaddc \uacf5\uae09\uc774 \uac74\uc124 \uc911\uc774\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4. \uc2dc\uc7a5\uc744 \uacc4\uc18d \ud655\uc7a5\ud558\uace0 \uc678\uad6d\uc778 \uad00\uad11\uac1d\uc744 \ub298\ub9ac\uba70 MICE, \uc774\ubca4\ud2b8, \uc6f0\ub2c8\uc2a4, \uace8\ud504, F&B \ubc0f \uccb4\ud5d8 \uc0dd\ud0dc\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0a4\uc9c0 \ubabb\ud55c\ub2e4\uba74, \uc2dc\uc7a5\uc740 \ud5a5\ud6c4 \uba87 \ub144 \ub0b4\uc5d0 \uac00\uaca9 \uacbd\uc7c1\uc758 \uc555\ubc15\uc5d0 \uc9c1\uba74\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \ubca0\ud2b8\ub0a8 \ud638\ud154\uc758 \uc62c\ubc14\ub978 \uc804\ub7b5\uc740 \ub2e8\uc21c\ud788 \uac1d\uc2e4 \uc218\ub098 \uad00\uad11\uac1d \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/span><\/p>\n

\uc62c\ubc14\ub978 \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n

\uace0\uac1d\uc774 \uc624\uace0, \ub354 \uc624\ub798 \uba38\ubb3c\uace0, \ub354 \ub9ce\uc774 \uc9c0\ucd9c\ud558\uace0, \ub354 \ub9ce\uc774 \ub2e4\uc2dc \ubc29\ubb38\ud558\uac8c \ud560 \ub354 \ub9ce\uc740 \uc774\uc720\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc9c0\uae08\uc740 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc0b0\uc5c5\uc774 \uac1d\uc2e4 \ud310\ub9e4 \uc0ac\uace0\ubc29\uc2dd\uc5d0\uc11c \uc219\ubc15\uc774 \ub354 \ud070 \uac00\uce58 \uc0ac\uc2ac\uc758 \uc2dc\uc791\uc810\uc77c \ubfd0\uc778 \uccb4\ud5d8 \uc0dd\ud0dc\uacc4 \uad6c\ucd95 \uc0ac\uace0\ubc29\uc2dd\uc73c\ub85c \uac15\ub825\ud558\uac8c \uc804\ud658\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc774 \ubcf4\uace0\uc11c\ub294 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc774 \ub9e4\uc6b0 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ub2e8\uacc4\uc5d0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud68c\ubcf5\uc774 \uc2e4\uc9c8\uc801\uc778 \uc131\uc7a5\uc73c\ub85c \uc804\ud658\ub418\uc5c8\uc9c0\ub9cc, \uc55e\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uacf5\uae09\uc73c\ub85c \uc778\ud55c \ud070 \uc555\ubc15\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc694\uc57d\ud558\uc790\uba74, \uc2dc\uc7a5\uc740 \uac74\uac15\ud574\uc9c0\uace0 \uc788\uc9c0\ub9cc 2027~2029\ub144\uc758 \uacbd\uc7c1\uc740 \ud6e8\uc52c \ub354 \uce58\uc5f4\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uac1c\uc694: \uc2dc\uc7a5\uc740 \ub2e8\uc21c\ud55c \ud68c\ubcf5 \ub2e8\uacc4\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4 CoStar\uc5d0 \ub530\ub974\uba74 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc740 \ud604\uc7ac \ucd94\uc801 \uc0d8\ud50c \ub0b4\uc5d0 \uc57d 196,682\uac1c\uc758 \uac1d\uc2e4\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548<\/p>\n","protected":false},"author":2,"featured_media":46439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-46452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-54"],"_links":{"self":[{"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/posts\/46452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/comments?post=46452"}],"version-history":[{"count":2,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/posts\/46452\/revisions"}],"predecessor-version":[{"id":46460,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/posts\/46452\/revisions\/46460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/media\/46439"}],"wp:attachment":[{"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/media?parent=46452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/categories?post=46452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/furamavillasdanang.com\/ko\/wp-json\/wp\/v2\/tags?post=46452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}