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data-start=\"370\" data-end=\"859\">HORECFEX Vietnam 2026\u3067\u767a\u8868\u3055\u308c\u305fSTR | CoStar Group\u306e\u6700\u65b0\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30db\u30c6\u30eb\u5e02\u5834\u306f\u6ce8\u76ee\u3059\u3079\u304d\u767a\u5c55\u6bb5\u968e\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3001\u5ba2\u5ba4\u5358\u4fa1\u3001RevPAR\uff081\u5ba4\u3042\u305f\u308a\u58f2\u4e0a\u9ad8\uff09\u304c\u3044\u305a\u308c\u3082\u4e0a\u6607\u3057\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30ea\u30be\u30fc\u30c8\u5730\u306f\u5730\u57df\u306e\u591a\u304f\u306e\u7af6\u5408\u3092\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30c0\u30ca\u30f3\u306b\u3068\u3063\u3066\u306e\u65b0\u305f\u306a\u8ab2\u984c\u306f\u3001\u5358\u306b\u89b3\u5149\u5ba2\u3092\u3055\u3089\u306b\u547c\u3073\u8fbc\u3080\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u89b3\u5149\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001MICE\u3092\u5f37\u5316\u3057\u3001\u5897\u5927\u3059\u308b\u9700\u8981\u3092\u30db\u30c6\u30eb\u696d\u754c\u306e\u300c\u4fa1\u683c\u6c7a\u5b9a\u6a29\uff08pricing power\uff09\u300d\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p data-start=\"861\" data-end=\"1136\">2026\u5e748\u670820\u65e5\u3001\u30c0\u30ca\u30f3\u3067\u958b\u50ac\u3055\u308c\u305fHORECFEX Vietnam 2026\u306b\u304a\u3044\u3066\u3001STR | CoStar Group\u306e\u4ee3\u8868\u3067\u3042\u308b\u30aa\u30ad\u30b7\u30fc\u30fb\u30aa\u30f3\uff08Oxy Ong\uff09\u6c0f\u306f\u3001\u300c\u30d9\u30c8\u30ca\u30e0\u306e\u30db\u30c6\u30eb\u5e02\u5834\uff1a\u6210\u9577\u3001\u30ae\u30e3\u30c3\u30d7\u3001\u305d\u3057\u3066\u6b21\u306b\u6765\u308b\u3082\u306e\uff08Vietnam\u2019s Hotel Market: Growth, Gaps, and What\u2019s Next\uff09\u300d\u3068\u984c\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868\u3057\u3001\u30b3\u30ed\u30ca\u5f8c\u306e\u56de\u5fa9\u671f\u3092\u7d4c\u305f\u30d9\u30c8\u30ca\u30e0\u306e\u5bbf\u6cca\u5e02\u5834\u306e\u7279\u5225\u306a\u5c55\u671b\u3092\u63d0\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure id=\"attachment_60494\" aria-describedby=\"caption-attachment-60494\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-60494\" src=\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/2MY_0414-1024x683.jpg\" alt=\"STR | CoStar Group\u306e\u4ee3\u8868\u3001\u30aa\u30ad\u30b7\u30fc\u30fb\u30aa\u30f3\u6c0f\u304cHORECFEX Vietnam 2026\u306b\u3066\u30d9\u30c8\u30ca\u30e0\u30db\u30c6\u30eb\u5e02\u5834\u306b\u95a2\u3059\u308b\u6700\u65b0\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3002\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-60494\" class=\"wp-caption-text\">STR | CoStar Group\u306e\u4ee3\u8868\u3001\u30aa\u30ad\u30b7\u30fc\u30fb\u30aa\u30f3\u6c0f\u304cHORECFEX Vietnam 2026\u306b\u3066\u30d9\u30c8\u30ca\u30e0\u30db\u30c6\u30eb\u5e02\u5834\u306b\u95a2\u3059\u308b\u6700\u65b0\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3002<\/figcaption><\/figure>\n<p data-start=\"1273\" 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data-end=\"3424\">\u3053\u306e\u3088\u3046\u306b\u3001\u89b3\u5149\u9700\u8981\u306f\u56de\u5fa9\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u5bbf\u6cca\u696d\u754c\u304c\u4fa1\u683c\u3092\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u4f5c\u308a\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_60510\" aria-describedby=\"caption-attachment-60510\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-60510\" src=\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/2MY_0416-1024x683.jpg\" alt=\"HORECFEX Vietnam 2026\u3067\u767a\u8868\u3055\u308c\u305fSTR | CoStar\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u304c\u6bd4\u8f03\u5bfe\u8c61\u5e02\u5834\u306e\u4e2d\u3067\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3001ADR\u3001RevPAR\u306e\u6210\u9577\u7387\u306b\u304a\u3044\u3066\u969b\u7acb\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-60510\" class=\"wp-caption-text\">HORECFEX Vietnam 2026\u3067\u767a\u8868\u3055\u308c\u305fSTR | CoStar\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u304c\u6bd4\u8f03\u5bfe\u8c61\u5e02\u5834\u306e\u4e2d\u3067\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3001ADR\u3001RevPAR\u306e\u6210\u9577\u7387\u306b\u304a\u3044\u3066\u969b\u7acb\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/figcaption><\/figure>\n<h3 data-section-id=\"svwbz2\" data-start=\"3608\" 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data-end=\"7147\">STR\u306f\u30012026\u5e74\u4e0a\u534a\u671f\u306e\u30d5\u30fc\u30b3\u30c3\u30af\u306eRevPAR\u304c\u7d0446%\u5897\u52a0\u3057\u305f\u3068\u8a18\u9332\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u5206\u6790\u5bfe\u8c61\u3068\u306a\u3063\u305f\u30d9\u30c8\u30ca\u30e0\u306e3\u5927\u30ea\u30be\u30fc\u30c8\u5e02\u5834\u306e\u4e2d\u3067\u6700\u9ad8\u3067\u3059\u3002<\/p>\n<p data-start=\"7149\" data-end=\"7196\">\u3057\u304b\u3057\u3001\u3088\u308a\u6ce8\u76ee\u3059\u3079\u304d\u306f\u4fa1\u683c\u69cb\u9020\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"7198\" data-end=\"7364\">\u30d5\u30fc\u30b3\u30c3\u30af\u306eADR\u30c1\u30e3\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\uff06\u30a2\u30c3\u30d1\u30fc\u30fb\u30a2\u30c3\u30d7\u30b9\u30b1\u30fc\u30eb\u5c64\u306f\u30012023\u5e74\u304b\u30892024\u5e74\u306e\u7d04140\u301c150\u30c9\u30eb\u304b\u3089\u30012026\u5e74\u4e2d\u76e4\u306b\u306f180\u30c9\u30eb\u4ee5\u4e0a\u306b\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"7366\" data-end=\"7462\">\u3053\u308c\u306f\u3001\u5e02\u5834\u304c\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u9700\u8981\u3092\u5275\u51fa\u3067\u304d\u308b\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u5831\u916c\u3092\u4e0e\u3048\u59cb\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"7464\" data-end=\"7708\">\u30d5\u30fc\u30b3\u30c3\u30af\u304cAPEC 2027\u306b\u5411\u3051\u3066\u6e96\u5099\u3092\u9032\u3081\u3001\u822a\u7a7a\u30a4\u30f3\u30d5\u30e9\u3001\u90fd\u5e02\u3001\u5bbf\u6cca\u65bd\u8a2d\u306e\u5f37\u529b\u306a\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u7d9a\u3051\u3066\u3044\u308b\u4e2d\u3067\u3001\u5358\u306b\u5ba2\u6570\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u80fd\u529b\u306f\u3001\u9577\u671f\u7684\u306a\u767a\u5c55\u52b9\u7387\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 data-section-id=\"ci6hoo\" data-start=\"7710\" data-end=\"7752\">\u30c0\u30ca\u30f3\uff1a\u300c\u56de\u5fa9\u300d\u306e\u6bb5\u968e\u3092\u3059\u3067\u306b\u901a\u904e<\/h3>\n<p data-start=\"7754\" data-end=\"7847\">\u4eca\u5e74\u306eSTR\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30c0\u30ca\u30f3\u3092\u8868\u73fe\u3059\u308b\u8a00\u8449\u3092\u4e00\u3064\u9078\u3076\u306a\u3089\u3001\u3082\u306f\u3084\u300c\u56de\u5fa9\uff08recovery\uff09\u300d\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p data-start=\"7849\" data-end=\"7894\">STR\u306f\u975e\u5e38\u306b\u6ce8\u76ee\u3059\u3079\u304d\u8868\u73fe\u3092\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"7896\" data-end=\"7934\">\u300cDa Nang has evolved beyond recovery.\u300d<\/p>\n<p data-start=\"7936\" data-end=\"7981\">\u3064\u307e\u308a\u3001\u30c0\u30ca\u30f3\u306f\u56de\u5fa9\u3068\u3044\u3046\u7269\u8a9e\u3092\u3059\u3067\u306b\u901a\u308a\u904e\u304e\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p data-start=\"7983\" data-end=\"537\">\u516c\u5f0f\u306e\u89b3\u5149\u7d71\u8a08\u3082\u3053\u306e\u898b\u89e3\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"8039\" data-end=\"8278\">2026\u5e74\u4e0a\u534a\u671f\u3001\u30c0\u30ca\u30f3\u306e\u5bbf\u6cca\u65bd\u8a2d\u306f\u7d04980\u4e07\u4eba\u306e\u89b3\u5149\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u524d\u5e74\u540c\u671f\u6bd4\u306722.5%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u3046\u3061\u7d04520\u4e07\u4eba\u304c\u5916\u56fd\u4eba\u89b3\u5149\u5ba2\u3067\u300128.7%\u306e\u5927\u5e45\u5897\u3068\u306a\u308a\u3001\u5bbf\u6cca\u5ba2\u7dcf\u6570\u306e52.8%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\uff08Danang Fantasticity\u8abf\u3079\uff09<\/p>\n<p data-start=\"8280\" data-end=\"8466\">\u3055\u3089\u306b\u6ce8\u76ee\u3059\u3079\u304d\u3053\u3068\u306b\u30017\u6708\u672b\u307e\u3067\u306b\u5bbf\u6cca\u65bd\u8a2d\u304c\u63d0\u4f9b\u3057\u305f\u5ba2\u6570\u306f\u7d041,210\u4e07\u4eba\u306b\u9054\u3057\u3001\u524d\u5e74\u540c\u671f\u6bd424.8%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u5916\u56fd\u4eba\u89b3\u5149\u5ba2\u306f600\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\uff08Danang Fantasticity\u8abf\u3079\uff09<\/p>\n<p data-start=\"8468\" data-end=\"8520\">\u3053\u308c\u306f\u3082\u306f\u3084\u5358\u306a\u308b\u30b3\u30ed\u30ca\u5f8c\u306e\u56de\u5fa9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"8522\" data-end=\"8571\">\u30c0\u30ca\u30f3\u306f\u65b0\u3057\u3044\u767a\u5c55\u30b5\u30a4\u30af\u30eb\u3078\u3068\u6b69\u307f\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 data-section-id=\"tih4yv\" data-start=\"8573\" data-end=\"8646\">\u975e\u5e38\u306b\u8208\u5473\u6df1\u3044\u5909\u5316\uff1a1\u6708\u30683\u6708\u304c\u7e41\u5fd9\u671f\u306b<\/h3>\n<p data-start=\"8648\" data-end=\"8706\">\u4f1d\u7d71\u7684\u306a\u30d3\u30fc\u30c1\u89b3\u5149\u306f\u3001\u5e38\u306b\u5b63\u7bc0\u6027\uff08seasonality\uff09\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3059\u3002<\/p>\n<p data-start=\"8708\" data-end=\"8791\">\u3057\u304b\u3057\u3001STR\u306e\u7a3c\u50cd\u7387\u30c1\u30e3\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30c0\u30ca\u30f3\u306e\u5b63\u7bc0\u69cb\u9020\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"8793\" data-end=\"8948\">2013\u5e74\u304b\u30892019\u5e74\u306e\u6b74\u53f2\u7684\u306a\u7a3c\u50cd\u7387\u306e\u632f\u5e45\u3068\u6bd4\u8f03\u3057\u3066\u30012026\u5e74\u306e1\u6708\u30683\u6708\u306f\u7279\u306b\u597d\u8abf\u3067\u3001\u7a3c\u50cd\u7387\u306f\u7d0468%\u304b\u308970%\u4ee5\u4e0a\u306b\u9054\u3057\u307e\u3057\u305f\u3002STR\u306f\u3053\u306e\u73fe\u8c61\u3092\u6b21\u306e\u3088\u3046\u306b\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"8950\" data-end=\"8994\">\u300cJanuary + March Crushed Shoulder Weakness\uff081\u6708\u30683\u6708\u304c\u30b7\u30e7\u30eb\u30c0\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u5f31\u3055\u3092\u6253\u7834\uff09\u300d<\/p>\n<p data-start=\"8996\" data-end=\"9030\">\u3053\u306e\u5c55\u958b\u306e\u610f\u5473\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3067\u3059\u3002<\/p>\n<p data-start=\"9032\" data-end=\"9166\">\u4ee5\u524d\u306f\u30c0\u30ca\u30f3\u304c\u590f\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u305f\u306e\u306b\u5bfe\u3057\u3001\u73fe\u5728\u306f\u300cyear-round destination\uff08\u901a\u5e74\u578b\u306e\u76ee\u7684\u5730\uff09\u300d\u3092\u69cb\u7bc9\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"9168\" data-end=\"9394\">\u56fd\u969b\u7dda\u3001\u97d3\u56fd\u3001\u4e2d\u56fd\u3001\u30a4\u30f3\u30c9\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u304b\u3089\u306e\u89b3\u5149\u5ba2\u3001\u30b4\u30eb\u30d5\u3001MICE\u3001\u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u3001\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u3001\u6587\u5316\u30fb\u82b8\u8853\u30a4\u30d9\u30f3\u30c8\u3001\u305d\u3057\u3066\u7f8e\u98df\u3068\u3044\u3063\u305f\u8981\u7d20\u304c\u3001\u304b\u3064\u3066\u30b7\u30e7\u30eb\u30c0\u30fc\u30b7\u30fc\u30ba\u30f3\u3068\u898b\u306a\u3055\u308c\u3066\u3044\u305f\u6708\u3092\u57cb\u3081\u308b\u3053\u3068\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"9396\" data-end=\"9479\">\u3053\u308c\u306f\u30db\u30c6\u30eb\u306e\u8cc7\u7523\u52b9\u7387\u3092\u9ad8\u3081\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 data-section-id=\"41wz5t\" data-start=\"9481\" data-end=\"9559\">\u3057\u304b\u3057\u3001\u30c0\u30ca\u30f3\u306f\u9006\u8aac\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\uff1a\u500b\u4eba\u5ba2\u304c\u5897\u3048\u3001\u56e3\u4f53\u5ba2\u304c\u6e1b\u5c11<\/h3>\n<p data-start=\"9561\" data-end=\"9629\">\u3053\u308c\u306f\u304a\u305d\u3089\u304f\u3001\u30c0\u30ca\u30f3\u306eMICE\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p data-start=\"9631\" data-end=\"9713\">STR\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30c1\u30e3\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30c8\u30e9\u30f3\u30b8\u30a7\u30f3\u30c8\uff08\u500b\u4eba\u5ba2\uff09\u306b\u3088\u308b\u7a3c\u50cd\u7387\u306e\u5272\u5408\u304c\u6025\u901f\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"9715\" data-end=\"9780\">2024\u5e746\u6708\u306e34.9% \u2192 2025\u5e746\u6708\u306e40.6% \u2192 2026\u5e746\u6708\u306e50.5%\u3002<\/p>\n<p data-start=\"9782\" data-end=\"9804\">\u9006\u306b\u3001\u30b0\u30eb\u30fc\u30d7\uff08\u56e3\u4f53\u5ba2\uff09\u306f\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"9806\" data-end=\"9836\">19.6% \u2192 17.7% \u2192 \u308f\u305a\u304b12.7%\u3002<\/p>\n<p data-start=\"9838\" data-end=\"9877\">\u30b3\u30f3\u30c8\u30e9\u30af\u30c8\uff08\u5951\u7d04\u5ba2\uff09\u306f3.3%\u7a0b\u5ea6\u306e\u5c0f\u3055\u306a\u5272\u5408\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"9879\" data-end=\"9918\">\u3053\u308c\u306f\u6210\u529f\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u8b66\u544a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"9920\" data-end=\"9981\">FIT\uff08\u500b\u4eba\u65c5\u884c\uff09\u3001\u30ec\u30b8\u30e3\u30fc\u3001\u30c8\u30e9\u30f3\u30b8\u30a7\u30f3\u30c8\u5ba2\u304c\u5927\u5e45\u306b\u5897\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u306f\u6210\u529f\u3067\u3059\u3002<\/p>\n<p data-start=\"9983\" data-end=\"10145\">\u3057\u304b\u3057\u3001\u30c0\u30ca\u30f3\u304c\u30a2\u30b8\u30a2\u3092\u4ee3\u8868\u3059\u308bMICE\uff06\u30a4\u30d9\u30f3\u30c8\u30fb\u30c7\u30b9\u30c6\u30a3\u30cd\u30fc\u30b7\u30e7\u30f3\u3092\u76ee\u6307\u3059\u306e\u3067\u3042\u308c\u3070\u3001\u30b0\u30eb\u30fc\u30d7\u5ba2\u306e\u5272\u5408\u304c20%\u8fd1\u304f\u304b\u3089\u7d0413%\u306b\u4f4e\u4e0b\u3057\u305f\u3053\u3068\u306f\u3001\u6226\u7565\u7684\u306a\u554f\u3044\u3092\u6295\u3052\u304b\u3051\u307e\u3059\u3002<\/p>\n<p data-start=\"10147\" data-end=\"10243\">\u30ec\u30b8\u30e3\u30fc\u5ba2\u306e\u6210\u9577\u304c\u3001\u5e02\u306eMICE\u958b\u767a\u80fd\u529b\u3088\u308a\u3082\u65e9\u304f\u9032\u3093\u3067\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\uff1f<\/p>\n<p data-start=\"10245\" data-end=\"10293\">\u30c0\u30ca\u30f3\u306f\u30ec\u30b8\u30e3\u30fc\u304bMICE\u304b\u3092\u9078\u629e\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"10295\" data-end=\"10316\">\u5e02\u306b\u306f\u305d\u306e\u4e21\u65b9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p data-start=\"10318\" data-end=\"10557\">\u306a\u305c\u306a\u3089\u3001MICE\u306f\u5e73\u65e5\u3084\u30aa\u30d5\u30b7\u30fc\u30ba\u30f3\u3001\u8ca9\u58f2\u304c\u96e3\u3057\u3044\u6642\u671f\u306b\u9700\u8981\u3092\u5275\u51fa\u3059\u308b\u80fd\u529b\u304c\u3042\u308a\u3001\u540c\u6642\u306b\u5ba2\u5ba4\u3001\u98f2\u98df\u3001\u5bb4\u4f1a\u3001\u8f38\u9001\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u305d\u3057\u3066\u4f1a\u8b70\u5f8c\u306e\u4f53\u9a13\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u652f\u6255\u3044\u80fd\u529b\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u5ba2\u5c64\u3092\u3082\u305f\u3089\u3059\u304b\u3089\u3067\u3059\u3002<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_60526\" aria-describedby=\"caption-attachment-60526\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-60526\" src=\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/254-ngan-luot-khach-tham-quan-du-lich-da-nang-trong-dip-nghi-le-quoc-khanh-1024x682.jpg\" alt=\"\u500b\u4eba\u5ba2\u304c\u6025\u901f\u306b\u5897\u52a0\u3059\u308b\u4e00\u65b9\u3067\u56e3\u4f53\u5ba2\u306e\u5272\u5408\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30c0\u30ca\u30f3\u306b\u5bfe\u3057\u3001\u6b21\u306e\u6bb5\u968e\u306b\u304a\u3051\u308b\u30ec\u30b8\u30e3\u30fc\u306e\u6210\u9577\u3068MICE\u306e\u767a\u5c55\u306e\u30d0\u30e9\u30f3\u30b9\u3068\u3044\u3046\u8ab2\u984c\u3092\u7a81\u304d\u3064\u3051\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aDanangfantaticity\uff09\" width=\"1024\" height=\"682\" \/><figcaption id=\"caption-attachment-60526\" class=\"wp-caption-text\">\u500b\u4eba\u5ba2\u304c\u6025\u901f\u306b\u5897\u52a0\u3059\u308b\u4e00\u65b9\u3067\u56e3\u4f53\u5ba2\u306e\u5272\u5408\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30c0\u30ca\u30f3\u306b\u5bfe\u3057\u3001\u6b21\u306e\u6bb5\u968e\u306b\u304a\u3051\u308b\u30ec\u30b8\u30e3\u30fc\u306e\u6210\u9577\u3068MICE\uc758 \u767a\u5c55\u306e\u30d0\u30e9\u30f3\u30b9\u3068\u3044\u3046\u8ab2\u984c\u3092\u7a81\u304d\u3064\u3051\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aDanangfantaticity\uff09<\/figcaption><\/figure>\n<h3 data-section-id=\"x82ww2\" data-start=\"10771\" data-end=\"10837\">\u30a4\u30d9\u30f3\u30c8\u306f\u76ee\u7684\u5730\u5168\u4f53\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u3067\u3042\u308b<\/h3>\n<p data-start=\"10839\" data-end=\"10891\">STR\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3042\u308b\u975e\u5e38\u306b\u6ce8\u76ee\u3059\u3079\u304d\u30b9\u30e9\u30a4\u30c9\u306e\u30bf\u30a4\u30c8\u30eb\u306f\uff1a<\/p>\n<p data-start=\"10893\" data-end=\"10927\">\u300cWhere Events Create Opportunity\uff08\u30a4\u30d9\u30f3\u30c8\u304c\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u5834\u6240\uff09\u300d<\/p>\n<p data-start=\"10929\" data-end=\"11081\">\u30c0\u30ca\u30f3\u306e\u4eca\u5f8c365\u65e5\u9593\u306e\u4e88\u7d04\u72b6\u6cc1\uff08booking-on-the-books\uff09\u306e\u30c1\u30e3\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30a4\u30d9\u30f3\u30c8\u3084\u7279\u5225\u306a\u9700\u8981\u304c\u3042\u308b\u6642\u671f\u306e\u5468\u8fba\u3067\u3001\u4e88\u7d04\u304c\u9855\u8457\u306b\u8df3\u306d\u4e0a\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"11083\" data-end=\"11118\">\u3053\u308c\u306f\u65b0\u3057\u3044\u8996\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<p data-start=\"11120\" data-end=\"11254\">\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u3001\u30b3\u30f3\u30b5\u30fc\u30c8\u3001\u30de\u30e9\u30bd\u30f3\u3001\u30b3\u30f3\u30d9\u30f3\u30b7\u30e7\u30f3\u3001\u5c55\u793a\u4f1a\u3001\u3042\u308b\u3044\u306f\u56fd\u969b\u30d5\u30a9\u30fc\u30e9\u30e0\u306f\u3001\u5358\u306b\u53c2\u52a0\u8005\u6570\u3060\u3051\u3067\u8a55\u4fa1\u3055\u308c\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"11256\" data-end=\"11287\">\u4e00\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u540c\u6642\u306b\u4ee5\u4e0b\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n<p data-start=\"11289\" data-end=\"11397\">\u822a\u7a7a\u5ea7\u5e2d \u2192 \u5bbf\u6cca\u6570 \u2192 \u7a3c\u50cd\u7387 \u2192 ADR \u2192 \u98f2\u98df \u2192 \u8f38\u9001 \u2192 \u5c0f\u58f2 \u2192 \u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8 \u2192 \u76ee\u7684\u5730\u306e\u9732\u51fa\u3002<\/p>\n<p data-start=\"11399\" data-end=\"11449\">\u3057\u305f\u304c\u3063\u3066\u3001\u30a4\u30d9\u30f3\u30c8\u306f\u5b9f\u8cea\u7684\u306b\u300c\u9700\u8981\u5275\u51fa\u6e90\uff08demand generator\uff09\u300d\u306a\u306e\u3067\u3059\u3002<\/p>\n<p data-start=\"11451\" data-end=\"11605\">\u3082\u3057\u5e02\u304c\u5e74\u9593\u3092\u901a\u3058\u3066\u3001\u7279\u306b\u30b7\u30e7\u30eb\u30c0\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u6226\u7565\u7684\u306b\u914d\u7f6e\u3067\u304d\u308c\u3070\u3001\u30a4\u30d9\u30f3\u30c8\u6226\u7565\u306f\u540c\u6642\u306b\u300c\u76ee\u7684\u5730\u306e\u53ce\u76ca\u6226\u7565\uff08destination revenue strategy\uff09\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"11607\" data-end=\"11866\">\u3053\u308c\u304c\u3001HORECFEX Vietnam\u3001\u30c0\u30ca\u30f3\u56fd\u969b\u89b3\u5149\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u3001\u56fd\u969b\u4f1a\u8b70\u3001\u6620\u753b\u796d\u3001\u97f3\u697d\u796d\u3001\u30b9\u30dd\u30fc\u30c4\u30a4\u30d9\u30f3\u30c8\u3001\u6d77\u8fba\u306e\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u3001\u305d\u3057\u3066\u5927\u898f\u6a21\u306a\u6587\u5316\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u3044\u3063\u305f\u6d3b\u52d5\u304c\u3001\u30c0\u30ca\u30f3\u306e\u89b3\u5149\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u3068\u3063\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u7406\u7531\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_60534\" aria-describedby=\"caption-attachment-60534\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-60534\" src=\"https:\/\/furamavietnam.com\/wp-content\/uploads\/2026\/08\/783288270_10163682536107799_6074521571783459768_n-1024x683.jpg\" alt=\"HORECFEX Vietnam\u306f\u3001\u4f01\u696d\u3001\u5c02\u9580\u5bb6\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u30c0\u30ca\u30f3\u306b\u547c\u3073\u8fbc\u3080\u5c02\u9580\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u304c\u3044\u304b\u306b\u5bbf\u6cca\u65bd\u8a2d\u3084\u76ee\u7684\u5730\u306e\u30b5\u30fc\u30d3\u30b9\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u9700\u8981\u5275\u51fa\u6e90\u306b\u306a\u308a\u5f97\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-60534\" class=\"wp-caption-text\">HORECFEX Vietnam\u306f\u3001\u4f01\u696d\u3001\u5c02\u9580\u5bb6\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u30c0\u30ca\u30f3\u306b\u547c\u3073\u8fbc\u3080\u5c02\u9580\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u304c\u3044\u304b\u306b\u5bbf\u6cca\u65bd\u8a2d\u3084\u76ee\u7684\u5730\u306e\u30b5\u30fc\u30d3\u30b9\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u9700\u8981\u5275\u51fa\u6e90\u306b\u306a\u308a\u5f97\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/figcaption><\/figure>\n<h3 data-section-id=\"bhfde5\" data-start=\"12111\" data-end=\"12174\">\u3082\u3046\u4e00\u3064\u306e\u8ab2\u984c\uff1a\u5ba2\u5ba4\u4f9b\u7d66\u306e\u6025\u6fc0\u306a\u5897\u52a0<\/h3>\n<p data-start=\"12176\" data-end=\"12231\">\u3057\u304b\u3057\u3001\u30c0\u30ca\u30f3\u306e\u5c55\u671b\u306f\u660e\u308b\u3044\u9762\u3070\u304b\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"12233\" data-end=\"12286\">STR\u306f\u30c0\u30ca\u30f3\u306e\u4f9b\u7d66\u306b\u95a2\u3059\u308b\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u6b21\u306e\u3088\u3046\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"12288\" data-end=\"12321\">\u300cSupply Boom, Rates Under Watch\uff08\u4f9b\u7d66\u30d6\u30fc\u30e0\u3001\u4fa1\u683c\u306b\u6ce8\u8996\uff09\u300d<\/p>\n<p data-start=\"12323\" data-end=\"12495\">\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\uff08\u8a08\u753b\u30fb\u5efa\u8a2d\u4e2d\uff09\u306e\u30c1\u30e3\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30c0\u30ca\u30f3\u3067\u5efa\u8a2d\u4e2d\u3001\u6700\u7d42\u8a08\u753b\u6bb5\u968e\u3001\u304a\u3088\u3073\u63d0\u6848\u6bb5\u968e\u306b\u3042\u308b\u5ba2\u5ba4\u6570\u306f\u6025\u5897\u3057\u3066\u304a\u308a\u30012026\u5e74\u4e2d\u76e4\u6642\u70b9\u306e\u7dcf\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u6570\u306f13,000\u5ba4\u306b\u8feb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"12497\" data-end=\"12573\">\u3053\u308c\u306f\u6295\u8cc7\u5bb6\u3084\u30db\u30c6\u30eb\u7d4c\u55b6\u8005\u304c\u7121\u8996\u3067\u304d\u306a\u3044\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p data-start=\"12575\" data-end=\"12682\">\u4eca\u5f8c\u6570\u5e74\u9593\u3067\u4f9b\u7d66\u304c\u6025\u901f\u306b\u5897\u3048\u308c\u3070\u3001\u73fe\u5728\u306e\u9ad8\u3044\u7a3c\u50cd\u7387\u304c\u5fc5\u305a\u3057\u3082\u81ea\u52d5\u7684\u306b\u9ad8\u3044ADR\u3092\u751f\u307f\u51fa\u3059\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"12684\" data-end=\"12779\">\u9700\u8981\u306e\u5275\u51fa\u304c\u4f9b\u7d66\u306b\u8ffd\u3044\u3064\u304b\u306a\u3051\u308c\u3070\u3001\u5e02\u5834\u306f\u5bb9\u6613\u306b\u4fa1\u683c\u7af6\u4e89\u306b\u9006\u623b\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"12781\" data-end=\"12846\">\u3057\u305f\u304c\u3063\u3066\u3001\u30c0\u30ca\u30f3\u306e\u8ab2\u984c\u306f\u4ee5\u4e0b\u306e\u4e21\u9762\u3092\u540c\u6642\u306b\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"12848\" data-end=\"12885\">\u4f9b\u7d66\u306e\u958b\u767a \uff0b \u9700\u8981\u306e\u5275\u51fa\u3002<\/p>\n<p data-start=\"12887\" data-end=\"12937\">\u30db\u30c6\u30eb\u306e\u5897\u8a2d\u306f\u3001\u822a\u7a7a\u8def\u7dda\u306e\u62e1\u5145\u3068\u5171\u306b\u884c\u308f\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"12939\" data-end=\"12974\">\u5ba2\u5ba4\u306e\u5897\u52a0\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u5897\u52a0\u3068\u5171\u306b\u884c\u308f\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"12976\" data-end=\"13020\">\u30ea\u30be\u30fc\u30c8\u306e\u5897\u52a0\u306f\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u5897\u52a0\u3068\u5171\u306b\u884c\u308f\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"13022\" data-end=\"13097\">\u30b3\u30f3\u30d9\u30f3\u30b7\u30e7\u30f3\u65bd\u8a2d\u306e\u5897\u52a0\u306f\u3001\u56fd\u969b\u4f1a\u8b70\u306e\u8a98\u81f4\uff08bidding\uff09\u3068\u5171\u306b\u884c\u308f\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"13099\" data-end=\"13150\">\u305d\u3057\u3066\u3001\u5ba2\u6570\u306e\u5897\u52a0\u306f\u3001\u652f\u6255\u3044\u610f\u6b32\uff08willingness to pay\uff09\u306e\u5411\u4e0a\u3068\u5171\u306b\u884c\u308f\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3 data-section-id=\"n07if2\" data-start=\"13152\" data-end=\"13218\">\u7a3c\u50cd\u7387\u304b\u3089ADR\u3078\uff1a\u30db\u30c6\u30eb\u696d\u754c\u306e\u6b21\u306e\u6226\u3044<\/h3>\n<p data-start=\"13220\" data-end=\"13423\">STR\u306f\u975e\u5e38\u306b\u6ce8\u76ee\u3059\u3079\u304d\u7d50\u8ad6\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u7a3c\u50cd\u7387\u304c\u5b89\u5b9a\u3057\u7d9a\u3051\u308b\u4e2d\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u5c06\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306f\u3001ADR\u306e\u6210\u9577\u3068\u3001\u9700\u8981\u3092\u300c\u4fa1\u683c\u6c7a\u5b9a\u6a29\uff08pricing power\uff09\u300d\u306b\u8ee2\u63db\u3067\u304d\u308b\u80fd\u529b\u306b\u307e\u3059\u307e\u3059\u4f9d\u5b58\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p data-start=\"13425\" data-end=\"13512\">\u3053\u308c\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30db\u30c6\u30eb\u696d\u754c\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u79fb\u884c\u671f\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"13514\" data-end=\"13548\">\u9577\u5e74\u3001\u79c1\u305f\u3061\u306f\u6b21\u306e\u3088\u3046\u306b\u554f\u3044\u304b\u3051\u308b\u3053\u3068\u306b\u6163\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p data-start=\"13550\" data-end=\"13596\">\u300c\u4eca\u65e5\u306e\u30db\u30c6\u30eb\u306e\u7a3c\u50cd\u7387\u306f\u4f55\u30d1\u30fc\u30bb\u30f3\u30c8\u3067\u3059\u304b\uff1f\u300d<\/p>\n<p data-start=\"13598\" data-end=\"13630\">\u3057\u304b\u3057\u3001\u6b21\u306e\u554f\u3044\u306f\u3053\u3046\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"13632\" data-end=\"13672\">\u300c\u79c1\u305f\u3061\u306f\u3044\u304f\u3089\u306e\u4fa1\u683c\u3067\u90e8\u5c4b\u3092\u58f2\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u300d<\/p>\n<p data-start=\"13674\" data-end=\"13684\">\u305d\u3057\u3066\u3055\u3089\u306b\uff1a<\/p>\n<p data-start=\"13686\" data-end=\"13739\">\u300c\u4e00\u4eba\u306e\u65c5\u884c\u8005\u304c\u76ee\u7684\u5730\u306b\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u300d<\/p>\n<p data-start=\"13741\" data-end=\"13899\">\u4e00\u6669200\u30c9\u30eb\u3092\u652f\u6255\u3044\u3001\u30b9\u30d1\u3092\u5229\u7528\u3057\u3001\u30c7\u30a3\u30ca\u30fc\u3092\u697d\u3057\u307f\u3001\u30b4\u30eb\u30d5\u3092\u30d7\u30ec\u30fc\u3057\u3001\u30b3\u30f3\u30b5\u30fc\u30c8\u306b\u53c2\u52a0\u3057\u30664\u6cca\u6ede\u5728\u3059\u308b\u5ba2\u306f\u3001\u5272\u5f15\u6599\u91d1\u30671\u6cca\u3060\u3051\u6ede\u5728\u3059\u308b\u5ba2\u3068\u306f\u7d4c\u6e08\u7684\u4fa1\u5024\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"13901\" data-end=\"13958\">\u3057\u305f\u304c\u3063\u3066\u3001\u696d\u754c\u306e\u76ee\u6a19\u306f\u6c38\u9060\u306b\u300c\u3088\u308a\u591a\u304f\u306e\u89b3\u5149\u5ba2\uff08more tourists\uff09\u300d\u3067\u3042\u3063\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"13960\" data-end=\"13985\">\u305d\u308c\u306f\u5f90\u3005\u306b\u6b21\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"13987\" data-end=\"14061\">\u3088\u308a\u8cea\u306e\u9ad8\u3044\u89b3\u5149\u5ba2\uff08Better tourists\uff09 \u2013 \u3088\u308a\u9577\u3044\u6ede\u5728\uff08Longer stay\uff09 \u2013 \u3088\u308a\u9ad8\u3044\u6d88\u8cbb\uff08Higher spend\uff09 \u2013 \u3088\u308a\u9ad8\u3044ADR \u2013 \u3088\u308a\u9ad8\u3044RevPAR\u3002<\/p>\n<h3 data-section-id=\"q5az4f\" data-start=\"14063\" data-end=\"14102\">\u30c0\u30ca\u30f3\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u30fb\u30a8\u30b3\u30ce\u30df\u30fc\u300d\u306b\u8e0f\u307f\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308b<\/h3>\n<p data-start=\"14104\" data-end=\"14174\">STR\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30c0\u30ca\u30f3\u306b\u7279\u306b\u9069\u3057\u305f\u65b9\u5411\u6027\u3082\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"14176\" data-end=\"14308\">\u30ec\u30b8\u30e3\u30fc\u5ba2\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u30b0\u30eb\u30fc\u30d7\u9700\u8981\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u4eca\u3001\u5e02\u306fMICE\u3068\u30a4\u30d9\u30f3\u30c8\u306e\u9700\u8981\u3092\u3088\u308a\u5f37\u529b\u306b\u559a\u8d77\u3059\u308b\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"14310\" data-end=\"14357\">\u3053\u308c\u306f\u5358\u306b\u4f1a\u8b70\u3092\u63a2\u3059\u3053\u3068\u3060\u3051\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"14359\" data-end=\"14411\">\u30c0\u30ca\u30f3\u306f\u3088\u308a\u5e83\u3044\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p data-start=\"14413\" data-end=\"14535\">MICE \uff0b \u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb \uff0b \u30b3\u30f3\u30b5\u30fc\u30c8 \uff0b \u30b9\u30dd\u30fc\u30c4 \uff0b \u6620\u753b \uff0b \u30c6\u30af\u30ce\u30ed\u30b8\u30fc \uff0b \u91d1\u878d \uff0b \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3 \uff0b \u7f8e\u98df \uff0b \u30a6\u30a7\u30eb\u30cd\u30b9 \uff0b \u30b4\u30eb\u30d5 \uff0b \u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u3002<\/p>\n<p data-start=\"14537\" data-end=\"14607\">\u305d\u306e\u6642\u3001\u30b3\u30f3\u30d9\u30f3\u30b7\u30e7\u30f3\u30bb\u30f3\u30bf\u30fc\u306f\u5358\u306b\u300c\u30c0\u30ca\u30f3\u306b\u6765\u305f\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5834\u6240\u300d\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"14609\" data-end=\"14660\">\u305d\u308c\u306f\u3001\u5ba2\u304c\u30c0\u30ca\u30f3\u306b\u6765\u308b\u305f\u3081\u306e\u300c\u7406\u7531\u3092\u5275\u308a\u51fa\u3059\u5834\u6240\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"14662\" 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